Four Seasons goes to Paris: 53 Properties, 24 Countries, 1 Philosophy

Four Seasons goes to Paris: 53 Properties, 24 Countries, 1 Philosophy

Running Head: Report
Contents
Case Overview.................................................................................................................................2
a. Brief Description of the Case...............................................................................................2
b. Main themes of the case.......................................................................................................2
Information Management................................................................................................................3
1. While entering the new markets:..........................................................................................3
a. Ways in which Four Seasons acquired understanding and appreciation of the market........3
b. Advantages possessed by Four Seasons over smaller operations.........................................4
2. Advices about gathering intelligence for NZ based luxury lodge expanding in Asia..........6
Culture.............................................................................................................................................7
3. Ways in which Four Seasons adapted culture to define their services.................................7
4. Advices to NZ based luxury lodge about standardizing and adapting culture.....................8
Marketing Strategy........................................................................................................................10
5. Mode of Entry options available.........................................................................................10
6. Is Four Seasons a global marketer or a multi-domestic marketer......................................11
References......................................................................................................................................12
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Running Head: Report
Case Overview
a. Brief Description of the Case
Four Seasons is a Canadian restaurant chain which is famous for its cultural adaptability as it has
established its business in a number of companies. The case study “Four Seasons goes to Paris”
shows how Four Seasons developed and adapted to French Market while using its outstanding
standards. The case also depicts how the company developed the diversity and adapted to the
French markets. The managers adapted to become French Employers and to know how
management stands out in the process the leaders implemented several core values. The case
study depicted a great example of an American Hotel that took care of the people’s value through
its creativity, cultivation and high sustainable level of the organisational culture. The company is
expanding its value chain in France with the hotel named George V.
The second part of the case study unveils the opportunities that are present for the firm to
establish George V Paris. The restaurant’s building was refurbished through the state of the Art
and fashion of the French legacy so as to lure a number of customers (Haliowei, Bowen, &
Knoop, 2018).
b. Main themes of the case
The prime themes of the case study are:
 The strength of the company is its Diversity and Singularity and thus the company works
over a theme of providing an international hotel to the business and luxury travelers
looking for comfort and service.
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Running Head: Report
 The company has adopted “Globally Uniform Standards” and due to this it has been able
to operate smoothly at an international level. There are around 270 core worldwide
operating standards.
 Four Seasons worked on a crucial Golden Rule, which says “treat your customers as you
want to be treated” and in a few years this rule became the operational policy of the
company (Four Seasons Hotels Limited, 2019).
Information Management
1. While entering the new markets:
a. Ways in which Four Seasons acquired understanding and appreciation of the
market
The story of Four Seasons is a tale of innovation, remarkable expansion and a single as well as
open-minded dedication to achieve the highest standards. There were a number of ways adopted
by the company to acquire an understanding and appreciation of the market:
Firstly, the company tried to redefine luxury by maintaining high quality services in a constant
manner. The luxury was redefined as a service and not as Décor and Architecture. The quality of
the services was given priority over other features of the hotel. This attracted a number of market
segments (Galvin International, 2019).
Secondly, as Four Seasons has learned across borders from different countries and properties, so
it has tried to incorporate the native elements inside the property. The company leaders and other
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