Business and Management

Running Head: BUSINESS AND MANAGEMENT 0
BUSINESS AND MANAGEMENT
(student name)
12-9-2018

BUSINESS AND MANAGEMENT 1
Contents
Introduction......................................................................................................................................2
Partnership firm...............................................................................................................................3
Macro environment analysis............................................................................................................5
Porters 5 force model.......................................................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

BUSINESS AND MANAGEMENT 2
Introduction
This report discusses upon “Fra- Pa’s Frozen Yoghurt Shop,” case to study the type of business
organization, and how a company competes and sustain within the industry, and how Marco
environmental factors influence business. This yogurt shop was a startup, which initiated
eighteen months ago, established by Paddy Jackson and Frank Jones. The business presented like
an ice cream parlor, including product specialty as frozen yogurt. The place, where this shop
located is a populous shopping center of Bullring in Birmingham (Ho, 2014).

BUSINESS AND MANAGEMENT 3
Partnership firm
There are many types of business organizations like a sole proprietorship, partnership, private,
and public company. Considering Fra and Pa’s shop, it is a partnership firm. Partnership firm is a
business that is owned by more than one individual; with the name of “firm name.” It is not
considered as a separate entity different from its partners that are members. The features of the
partnership firm, that are also observed for Fra- Pa’s yogurt shop include:
 A number of people – the number of people to run a partnership firm is more than one
person. In this case, there are two-parters involved
 Contractual relationship – the partnership firm is created with the legal relationship,
either in the written or oral agreement between the two in this case.
 Profit and loss sharing – in the partnership business, the profit and loss of the company
are shared according to the percentage of share in the firm. In this case, it can be said that
both the partners are equal sharing in the firm, whether it is profit or loss scenario
 Restriction on transfer of shares – the shares of any one partner cannot be transferred to
any outsider without another consent
 Unlimited liability – the liability of partners are not limited to the firm, as in the case of a
company (Lee & Oh, 2017)
This yogurt partnership shop has various pros and cons. Here, Pros of being a partnership firm
for Fra- Pa’s shop are
 Ease of formation – forming a partnership firm was not very difficult, considering
Birmingham legal authority.