Franchising System: Strategies and Social Responsibilities

Franchising system -
capstone assessment

EXECUTIVE SUMMARY
The report is prepared on franchising system which is promotional concept which
organisation can adopt as strategy to expand business. Oxylus Networks was established in 2018
at Australia for offering multiple types of services related to communication and technology for
the purpose of increasing productivity and profitability. It comprise security networks for
targetting market as well as uses its potential to meet needs concerned with technology in best
possible manner. The report covers information about company and franchising system,
strategies for innovation, emotional turbulence along with negotiation. Further, discussion is
done on possible social responsibilities of franchise system in business environment. It also
highlights obligations of both franchisor and franchisee along with some of strategies to resolve
disputes. At last, it describes future of organisational franchising system.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
Overview of company..................................................................................................................1
Strategies for negotiation, innovation as well as emotional turbulence ......................................1
Possible social responsibilities involves in franchise system......................................................3
Obligations of franchisor and franchisee along with dispute resolution strategies.....................5
Future of franchise system ..........................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Franchising is said to the method of distributing commodities and services involving
franchisor and franchisee. In this franchisor is the one who establishes trademark and trade name
of brand or business system (Bellin, 2016) . At same time, franchisee is the one who pays royalty
or initial fee for obtaining right to do business under name or system of franchisor. In
competitive as well as modern era, franchising has become most desirable prospect of business
to accelerate development services addition to trade of company. To understand about
franchising system, Oxylus Networks is considered company. It is an Information Technology
Solutions service that provides facilities in Australia to local or mid market customer segment.
The entity has entered into the market in 2018 and is popular professional service provider in the
country.
The report covers overview of organisation, strategies related to negotiation, emotional
turbulence along with innovation. It also includes possible social responsibilities that are part of
franchise system, obligations of franchisor and franchisee together with dispute resolution
strategies. At last, it highlights future of franchise system.
Overview of company
Oxylus Networks is communication technology providers which was founded at
Australia in 2018. The company is capable to meet demanding technology related tasks on time
and in cost effective manner as it have team of skilled professionals together with immediate
access to experts of industry. It utilises its capabilities along with services for tailoring
customised business solutions to clients. It offers multiple services including wide area network,
data network solutions, local area network, cloud computing services, etc appropriately which
aids the company to enhance its profit levels. Its networking solutions have capability to
comprehending positive outcomes that are expected by consumers for as well as its technical
capacities to cover expectations into effective infrastructure solution. The management have
decided to adopt Multi Unit Franchise in which it will bring in operating principals for running
each locations. The growth of the system is encompassed on area develop franchise as well as
incremental franchise. Also, the entity have adopted cost leadership strategy for influencing
customer attention on solutions through providing them with high quality services at lower cost.
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