MARKET ANALYSIS1
Table of Contents
Introduction......................................................................................................................................2
Target market Description...............................................................................................................2
Customer Segment Descriptions......................................................................................................2
Three Potential Segments............................................................................................................2
Health Focus............................................................................................................................3
Sporty.......................................................................................................................................3
Hold the Sugar.........................................................................................................................3
Segment attractiveness analysis.......................................................................................................4
Health Focus................................................................................................................................4
Sporty...........................................................................................................................................4
Hold the Sugar.............................................................................................................................5
Market segments rating....................................................................................................................5
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................6
References and Bibliography...........................................................................................................7
Appendices......................................................................................................................................8
Appendix 1(Criteria for Segmentation Consumer Market).........................................................8
Appendix 2(Segment Attractiveness Decision Matrix).............................................................11
Appendix 3 (Grade Rubric).......................................................................................................13

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