Fresh Fruit Juice Restaurant Business Plan

This business plan outlines the establishment of a fresh fruit juice restaurant that aims to provide healthy juice free from chemicals. The plan includes the business objectives, mission statement, guiding principles, key to success, company description, start-up summary, location and facilities, market analysis, pricing strategy, financial plan, and more.

Fresh fruit juice restaurant business plan
Fresh fruit juice restaurant business plan
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Fresh fruit juice restaurant business plan
Executive summary
The fruit juice restaurant is aimed at providing healthy juice which is free from the
chemicals. The juice will be obtained from fresh fruits. Our objective is to provide a juice which
is not contaminated with the chemical. The already existing juices in the markets use a chemical
to improve flavor and improve the lifespan of the juice product. Some of the chemicals used to
increase the lifespan of the product have been food to have a future effect in the human health
(Blackwell, 2011).
Business objectives
 To provide a quality fruit juice at an affordable price with quality service.
 To achieve prime cost ratios which are lower than 55%
 To improve the health of customers through the production of a chemical free product.
Mission statement
Our mission is to offer a unique and comfortable dining experience. We will struggle to
achieve this goal by providing menu items incorporating quality juice product from various fruits
at reasonable prices. The restaurant will be regardful of our well-being customers and staff by
treating everyone with dignity and respect (Chen and Yao, 2009).
Guiding principles
Gratitude
An attitude of gratitude will be granted to customers, vendors and workers all because
without their participation progress in the restaurant growth cannot be observed.
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Fresh fruit juice restaurant business plan
Our service.
The restaurant management will make sure that services offered to the customers are of
high quality. A comfortable environment will be created to make sure that the satisfaction of the
customers is met which will make them want to return again and again (De Oliveira et al 2013).
Being mindful of our staff and customers.
The customers and the staffs will be treated in a manner we ourselves would enjoy and
want to be treated.
Key to success
 The management will hire skilled personnel and provide training as a way of obtaining a
quality product for the consumers.
 The management will highly innovate on technology by using current machinery in
manufacturing the product.
 Location. The restaurant will be located nearer to the market to make it accessible by
many.
 To motivate our workers the restaurant's employee will receive a friendly salary. Also,
strategies will be initiated for appreciating the well-performing individuals
Company description
Daily operation and production
The restaurant will be open 7 days a week with hours as shown.
Days Hours
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Fresh fruit juice restaurant business plan
Monday 9.00am-9.00pm
Tuesday 9.00am-9.00pm
Wednesday 9.00am-9.00pm
Thursday 9.00am-9.00pm
Friday 9.00am-9.00pm
Saturday 9.00am-2.00pm
Sunday 2.00pm-6.00pm
The restaurant will operate as described in the table above. To ensure effective operation
in the restaurant the whole team will be divided into various departments. The departments will
include; financial departments, row material supply department, production department, and
customer services departments. Each of the department will be obligated to meet certain tasks.
Financial department will be solving the financial tasks and problems .Supply department will
make sure that fruits and water are available. The production team will be producing the ordered
juice by the customers. Customer service team will link the customers to the production team by
ensuring a quality service is provided to the customer (Finch, 2013).
Ownership
The restaurant will be wholly and equally owned by the investors. The restaurant will
manufacture juice from various types of fruits. The customers will have to choose the mix of
fruits he/she wants for consumption.
Legal form
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Fresh fruit juice restaurant business plan
The restaurant will be registered according to the description of the Australia
government.it will also apply for insurance on the properties to ensure safety in case of theft or
fire accident.
Start-up summary
The cost to launch the restaurant is AUD$5 Million. The funds are used in furniture
fixtures, juice manufacturing machinery, renovation of the building and buying raw material for
product manufacturing. Also, some amount of the money will be used in ensuring the restaurant
properties.
Location and facilities
The location of a business determines the growth expected. The restaurant is located in a
place where there used to exist a restaurant. This one of the factor that will ensure the celebrity
of the restaurant. The place is highly populated which guarantee a high number of the customers
to the business. Majority of the consumers being women and children, the business is located
within the residential estates.
Services and opportunity
Competitive comparison
The competition pressure of the business is favorable. Most of the established business
operates with juices manufactured using chemicals. This creates an effective environment for the
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Fresh fruit juice restaurant business plan
launched restaurant as most of the people now are preferring fresh food which is not induced by
any chemical. The whole process of manufacturing the products involves water and fruits hence
no any chemical is added to the product. The business enjoys the first-degree advantage over the
existing restaurants as it is the one which manufactures the product for the consumers. This
allows flexibility in adjustment on customers’ needs. The existing juice products take time before
an adjustment is made by their supplies.
Suppliers
The business relies on the farmers for fruits supply. Farmers have specialized in fruits
farming using new farming methods which will make the availability of raw material reliable.
For the expansion of the business the organization will also depend on the importation of fruits
from other countries.
Management control
To make the management effective, procedures and rules will be introduced .the rules
will be geared toward achieving quality product and quality service to the consumers.
Management will also conduct a weekly inventory to determine valuation for use in preparation
of weekly reports for profits and losses. Daily inventory will be deployed on specific items.
Administrative systems.
With a few numbers of staffs, the POS system will be purchased to assist in producing
the daily reports on cash. Flow. Daily cash control process will be conducted by comparing
receipts and sales recorded by POS system with actual cash and credit card deposits on a daily
basis. Weekly and monthly prime cost reports will also be recorded (McKenzie, 2015).
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Fresh fruit juice restaurant business plan
Market analysis
Market needs and positioning
The consumption rate of juice in Australia displays a growth rate of 7.5 %. with such a
growth there is a need to provide a juice product which is free from supplements addition such as
chemical to improve the lifespan. The research has shown that some of the chemicals deployed
to improve the lifespan have bad effect to the human health. Some chemical may affect to heart
diseases. This raises a need for a healthy supply of juices to the consumers.
Market growth
The market for this product is expected to display rapid growth. The business will attract
already lost consumers by existing business. Due to the health factors, the business will gain
celebrity with ease as everyone is concerned about his/her health.
Strengths of the business.
 One of the strengths that the business enjoy is that it will produce a product which has no
bad effect on the consumers. This will make it win a lot of customers from the
competitors
 The restaurant relies on self-manufacturing process hence easy to make an adjustment to
cater for customers' needs (Wentzensen and Wacholder, 2013).
 The production process of the product is cheap which creates a room for big profits.
 Fruits can also be sold when the consumption level goes down.
Weaknesses
Recruiting and obtaining quality and skilled employees is problematic.
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Fresh fruit juice restaurant business plan
The product generated has a short lifespan hence the chances of incurring losses are high when
consumption is low.
Pricing strategy
The accounting process in a business is of great importance. To maintain a healthy profit
and affordable price for the consumers, the accounting team will make the supply of raw
materials cheap. An alternative supply for the fruits will be initiated such as importation from
other countries. Such a strategy will favor the pricing process for the product in a way that the
consumers are not discouraged. Various pricing strategy will be deployed by planning and
accounting team. The strategy deployed will include; cost-plus pricing, market-based pricing,
and value-based pricing (Mason and Stark, 2014).
Financial plan
Sales forecast
The product will be sold in liters units .the minimum unit will be half –liter unit. The
business will introduce some small units to cater for everyone needs.
Amount of juice(litres) Cost in us dollars
0.5litres 0.7
1litres 1.8
5litres 6
Personnel plan
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Fresh fruit juice restaurant business plan
The following will be monthly payment for the employees. The investors will equally
share the profit made from the business
Employees grouping Salary(in us dollars)
accounting 600
production 400
Customer service 240
cleaners 150
Profit and loss statement
To determine the amount profit and loss made in the business the auditing will be
conducted in weekly, monthly and annually basis. This will help in determining the direction the
business is heading. A certain portion of the employees' salary will be subjected to commission
for the organization to maintain the stability during bad environmental conditions. For example,
50% of the indicated salary will be earned through a commission process. When the commission
goes up their salary rises and when the commission goes down the salary goes down. To ensure
growth and expansion of the business inside and outside the country the investors will be
contributing a certain amount from the earned profits for that innovation (Mullins, 2010).
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Fresh fruit juice restaurant business plan
References
Blackwell, E. (2011). How to Prepare a Business Plan: Create Your Strategy; Forecast Your
Finances; Produce That Persuasive Plan. Kogan Page Publishers.
Chen, X. P., Yao, X., & Kotha, S. (2009). Entrepreneur passion and preparedness in business
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Management journal, 52(1), 199-214.
De Oliveira, L. S., Shayani, R. A., & De Oliveira, M. A. G. (2013). Proposed business plan for
energy efficiency in Brazil. Energy Policy, 61, 523-531.
Finch, B. (2013). How to write a business plan (Vol. 35). Kogan Page Publishers.
Honig, B., & Karlsson, T. (2014). Institutional forces and the written business plan. Journal of
Management, 30(1), 29-48.
Mason, C., & Stark, M. (2014). What do investors look for in a business plan? A comparison of
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business journal, 22(3), 227-248.
McKenzie, D. (2015). Identifying and spurring high-growth entrepreneurship: experimental
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Mullins, J. W. (2010). Voices: what to do before you write a business plan. Business Strategy
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Fresh fruit juice restaurant business plan
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Wentzensen, N., & Wacholder, S. (2013). From differences in means between cases and controls
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