Business Plan for Fresh Organic Fruit Juices in UK Market

BUSINESS PLAN

Table of content
 Introduction
 Motivation for business
 The process of generation of business idea
 Feasibility studies
 Details of the product
 Potential market opportunities
 Attractiveness of the industry
 Vision of business
 Summary
 References

Aim, Mission and Vision
 Aim of the presentation is to analyze and identify a new business and to clearly develop
motivation for the choice of business and the process of generating business idea.
 Mission of the business is to identify new business in the market and fulfilling the needs of
the customers successfully.
 Vision – To become the key market leader by successfully providing the services in the
market of Fresh Organic.

INTRODUCTION
 The proposal is made towards the introduction of business of fresh organic fruit juices in
the market of UK.
 This proposal include various aspect that need to be focussed before initiating and during
the operation of business.

Motivation for the choice of business:
 Motivation refers to the process that initiate action (Schunk and DiBenedetto, 2020). The
Motivation with reference to the choice of business is related with experience and interest
that has guided me for the initiation of the project.
 As with the changing business situation there is a high need of organic fruit juices and
product in the market. Thus, as per this analysis and persistence of high demand in the
market, the idea of FreshOrganic has emerge. This means demand in the market is also
work as a motivation for the concerned business.

Process for the generation of business idea:
Idea generation can be related with various process and aspects. In relation with the generation of business idea of
FreshOrganic the following process are involved:
Mind mapping:
 With the process of mind mapping various aspect in relation with FreshOrganic has studied and thus the idea
has been generated.
 The idea of business has been generated through internet search, peer discussion and brain storming.
FreshOrgani
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