Customer Journey Mapping for Frog Restaurant by Adam Handling

Hospitality Consultant
Restaurant “Frog” by Adam
Handling

EXECUTIVE SUMMARY
Customer journey mapping is the process through which the customer goes through for
before purchasing the products or services of the company. “Frog” by Adam Handling is the
restaurant which is restaurant founded by Adam Handling that is based in UK. This organization
is a flagship restaurant thus, the expectation of the customers regarding this business is very
high. It can be said as the method which allows the business in understanding the stages which
the customers goes through which is directly related to their decision-making process. It can be
said as the method that allows the business in increasing its productivity.

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................5
Customer journey mapping process for service blueprints..........................................................5
CONCLUSION AND RECOMMENDATIONS..........................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consultancy in the hospitality organization is considered to be the professional advisor
which is provided to a restaurant for the establishment of the smooth and profitable management
of the organizational policies. For this project the chosen organization is “Frog” by Adam
Handling which is a UK based hospitality organization which is located at the heart of the
Covent garden. This organization is established by Adam Handling who is chef and restaurateur
who owns five food and drink venues across the London. This organization was established by
Adam in the September 2017 as a flagship restaurant (Heuchert, 2019,). It is restaurant which is
basically the showcase of the talent of this chef which with an impactful result of combination of
the technical savvy. This restaurant is thus, successful in the creation of the freshest seasonal
produced exiting flavour for paring with the existing flavour pairings. Adam handling is very
accomplished chef who has brought love and intense flavours for the kitchen for the learning of
the beautiful presentation of the dishes for the starts which can be carefully sourcing the top
quality, seasonal ingredients and the preparation of the different numbers of creative ways for
enhancing the inherent properties for delivering the real depth of flavour and harmony.
The location of this hospitality organization is also a very effective way in which the
organization would be able to attract new customers. In this organization the development of the
new strategies can be considered to key to the success of this restaurant's operations. In the
current market the of the restaurant business the customers trends have been the towards the
safety. Safety first is now the most important trend which is to be followed by all kinds of
business in order to provide the customer's assurance of how their health and safety concerning
the Covid-19 rules and regulations. This restaurant has also been able to bring new technology in
the market with the help of developing strategies also enhancing the experiences of the
customers with new gadgets and software. In this current trends of the customers they desire
proper cleanliness in the organizational operations which would help the business in the
management of the restaurant operations and effectiveness. There are different sorts of
expectations which the customers have with this restaurants considering the facts that it is
founded by a chef who is very well-known in the community. It can be said that the customers
are expecting to have very delicious food as it is prepared by the recipes of Adam handling. They
also desire pleasant atmosphere and comfort the restaurant. Due to the high quality of food the
customer will have to pay high prices for this restaurant thus, their expectation standards are very