Impact of Frugal Innovation on Small and Medium Business: A Study on RH Amar

This research aims to identify the impact of frugal innovation on small and medium businesses, with a focus on RH Amar. The study will explore the concept of frugal innovation, its impact on RH Amar, and its role in improving organizational performance. The research methodology will involve collecting primary data through a questionnaire filled by 20 employees of RH Amar, using a survey research strategy and probability sampling technique.

Research proposal

Table of Contents
INTRODUCTION......................................................................................................................3
RESEARCH AIM AND OBJECTIVES....................................................................................3
Research aim..........................................................................................................................3
Research objectives................................................................................................................3
RESEARCH RATIONAL.........................................................................................................3
RESEARCH METHODOLOGY...............................................................................................4
GANTT CHART........................................................................................................................4
REFERENCES...........................................................................................................................5

INTRODUCTION
Frugal innovation is a procedure which is used to reduce the complexity and cost of
manufacturing or producing the goods and services. By using this strategy many of the
organisation are removing unnecessary feature so that they can sale their product in other
countries. This is ability for the companies to generate more durable goods and create
business and social values for their organisation (Albert, 2019). This is one of the Game
changing strategy in recent time which helps in enhancing the profit and return for
organisation with less cost. The major advantage of using this approach by small and medium
enterprise is that they will produce cheaper product with more quality. To know the impact
of frugal innovation the chosen small company is RH Amar. The company is one of the
UK’s leading food importers which was established in 1945 (Leliveld and Knorringa, 2018).
RESEARCH AIM AND OBJECTIVES
Research aim
To identify the impact of frugal innovation in helping the small and medium business
to create value for profit and return: “A study on RH Amar”.
Research objectives
 To understand the concept of frugal innovation within an organisation
 To identify the impact of frugal innovation in helping RH Amar to create value for
profit and return
 To discuss the role of Frugal innovation in cresting value for RH Amar in improving
organisational performance.
RESEARCH RATIONAL
The main reason behind conducting this research is to know the effectiveness of
adopting the strategy of frugal innovation within an organisation. There are other two reasons
as well for conducting this investigation that is it will help in achieving two major objectives
that is personal and professional. In respect to the personal aim it will assist in developing
knowledge on frugal innovation and its use in small in medium enterprise to create value. It
will also aids in knowing the role played by frugal innovation within companies to improve
their performance. On the other hand, with respect to professional objective it will helps in

developing sounder professional career by knowing the job opportunity availability. This
would also helps in knowing the importance of frugal innovation in organisation so that
professional skills can be developed accordingly (Hossain, 2020).
RESEARCH METHODOLOGY
Research methodology can be defined as a systematic process of identifying,
analysing and interpretaining the data. This section uses various approaches and philosophy
to gathers and analyse the information. In the chosen research topic Quantitative data will be
collected so that numerical information can be collected and analysed (Kumar, 2018). The
research philosophy to identify the set of belief would be positivism and the approach to test
the theories will be deductive approach. The data that would be gathering will be primary
data which is not used earlier and is first hand information which is directly collected by the
respondent (Mukherjee, 2019). The data collection source will be Questionnaire and which
will be filled by using survey research strategy. The sampling technique that will be selected
is probability sampling and in that random sampling method will be used to choose the
participants. The sample size would be 20 employees of RH Amar (Snyder, 2019).

GANTT CHART

REFERENCES
Albert, M., 2019. Sustainable frugal innovation-The connection between frugal innovation
and sustainability. Journal of Cleaner Production. 237. p.117747.
Leliveld, A. and Knorringa, P., 2018. Frugal innovation and development research. The
European Journal of Development Research. 30(1). pp.1-16.
Hossain, M., 2020. Frugal innovation: Conception, development, diffusion, and
outcome. Journal of Cleaner Production. 262. p.121456.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
Mukherjee, S.P., 2019. A guide to research methodology: An overview of research problems,
tasks and methods. CRC Press.