1 FULTON HOGAN Targeting the Market: Fulton Hogan is a large construction and road works firm, doing great business in New Zealand and Australia. The origin of the company is in New Zealand, however it has expanded a great business in Australia as well. Dealing in the business world since 1933, the organization has a huge market base, and a good market exposure and the prime areas, where the organization works, are, Roads and Bridges, Ports and Airports and Railways, Communications and the Energy Resources, Defense System of the Countries or the States and the Water Infrastructures (Fulton Hogan. 2020). Therefore the prime focus of the organization or the target market for the organization, is, the governments of the countries and the states and the big private organization of the same. The major projects of the organization include the Arraw Dam, Arthurs Lake Hydro, Awakino Tunnel Bypass, Auckland Motorway Alliance, Bayswater Level Crossing Removal, Bentkey Chemplex Redevelopement and the like (Fulton Hogan. 2020). Therefore, all these examples clearly determines that the target market of the company are, the governmental projects or the projects of the Multi- National Companies. Contacting the Clients: Usually the clients are contacted online. Either through the websites of the pages of the organizationorthroughthewebsiteswherethetendersortheadvertisementsforthe constructions are posted. There are certain portals or websites which are called the tender portals, where the government of the country, as well as the state governments are enlisted and they update the portals for the need of construction works. These tenders can be regarded as the advertisements for work, or projects. Therefore, the organization usually searches through the portals for work, and thereupon, apply for the beadings of the applicable or the doable jobs (Lynch et al. 2019). For the private organizations, it is usually the websites of the organizations,
2 FULTON HOGAN where the notifications of the projects are enlisted, therefore, the organization has to search the websites continuously. However, sometimes when a good relationship is established between the Fulton and the other company, a direct call from the partner company can be expected. For example it is partnered with Citywide, therefore, it is more likely that most of the projects will be conducted by Fulton Hogan itself. Therefore as can be seen that the major way of contacting these organizations or to search for the projects is to search through the portals or the company websites (Hurley. 2013). However, sometimes tether are invitations made through the mail chains, that is, sometime the companies get direct mail invitations to come down to the beading process. Integration of the Supply Chain: The supply chain policy or the supply chain system of the organization is the prime reason for the company to get success. The company owns its own asphalt manufacturing plants, from where all the operations of the road building projects and the maintenance business is done, throughout New Zealand and Australia. Therefore, it can be claimed that the supply management of the organization is quite strong, and the organization follows a traditional mode of supply chain policy, hence, all roads first lead to the manufacturing facility and then to the customers (Alabaster, D., Herrington, P. and Waters. 2014). The organization primarily focuses upon its manufacturing plants and its supply chin system and therefore, there is national level negotiation between the organization and its suppliers. The agreements are signed at the national level and since the organization is vertically integrated and as the internal resources of the organization are used rigorously and to meet all the needs therefore, it becomes easier for the organization to manage its supply chain system(Benton, 2020). In this notion the organization practices a decentralized attitude in order to endure a complete understanding of the supply chain system
3 FULTON HOGAN across all the teams and all the layers and units of the organization. Also the purchase system is also kept agile and mobile and the accessibility is provided to the frontline staff. Risk Assessment and Management: Since the organization is dealing in the construction business and as the organization involves s a huge human capital therefore the safety of the members or the employees are one of the prime priorities of the organization, and therefore, they have developed enough policies and system in order to assess the risks and further to manage the same. The workers are provided with training in order to understand the risk situations and can have taken proper precautions. In this notion, they have develop ten safety rules for the workers working on site (Petho. 2017). Along with this, they have developed certain organizational policies, like the Code of conduct Policy, the Environmental Policy, the Quality Policy, the Sustainability Policy, the Risk and Opportunity Policy, the Community and Stakeholder Policy and the Healthy and Safety Policy (Fulton Hogan. 2020). In this notion, it is important to mention the Risk policy where they have claimed to provide proper trainings and the adoption of a pro- active approach to the risk and opportunity management. Measuring the Project Success: The organization measures its success by checking certain key factors. These factors include, the number of accidents the numbers of risks taken, the revenue of the organization, te employee retention and the customer satisfaction. Therefore, considering the business of the organization, it can be seen that in the last year, there are only two major accidents that had taken place. On the other hand the organization is experiencing a 6.5% growth for the past two years (Noktehdan et al. 2019). Lastly, the supply chain management of the organization is, one of the most successful one among the multi-national corporations dealing within the country and the
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
4 FULTON HOGAN increasing numbers of business partners and the recent market expansion determinesthe customer satisfaction of the company. Dealing with the Issues: While dealing with an issues related to a project the organization tries to point out and highlight the exact area where the problem has taken place and there upon, the organization takes an appropriate approach to the management of the problem, and further the organization includes this problem situation into its training management in order to ensure no repetition of a similar mistake (Hunt. 2015). Also, the technical department of the organization, who deals with the equipment and the human resource department of the organization also include a very pro-active approach towards the management of the problems.
5 FULTON HOGAN References: Alabaster, D., Herrington, P. and Waters, J., 2014. Optimising long life low noise porous asphalt. InAsphalt Pavements(pp. 245-254). CRC Press. Benton, D. (2020).Fulton Hogan: The road to success. [online] Supplychaindigital.com. Availableat:https://www.supplychaindigital.com/company/fulton-hogan-road-success# [Accessed 6 Feb. 2020]. Fulton Hogan. (2020).Sydney Water partnership to deliver world class water-services - Fulton Hogan.[online]Availableat:https://www.fultonhogan.com/sydney-water-partnership-to- deliver-world-class-water-services/ [Accessed 6 Feb. 2020]. Hunt, S., 2015, June. Delivering a Risk-based Skid Resistance Strategy for a Roading Network. In9th International Conference on Managing Pavement Assets. Hurley, L., 2013. Alliance advantage.Engineering Insight,14(5), p.35. Lynch, A.J., Baumgartner, L.J., Boys, C.A., Conallin, J., Cowx, I.G., Finlayson, C.M., Franklin, P.A., Hogan, Z., Koehn, J.D., McCartney, M.P. and O’Brien, G., 2019. Speaking the same language: can the sustainable development goals translate the needs of inland fisheries into irrigation decisions?.Marine and Freshwater Research,70(9), pp.1211-1228. Noktehdan, M., Shahbazpour, M., Zare, M.R. and Wilkinson, S., 2019. Innovation Management and Construction Phases in Infrastructure Projects.Journal of Construction Engineering and Management,145(2), p.04018135.
6 FULTON HOGAN Petho, L., 2017, August. Risk management of high RAP content asphalt mixes by using statistical tools. InAAPA International Flexible Pavements Conference, 17th, 2017, Melbourne, Victoria, Australia.