logo

(pdf) Marketing Essentials : Cadbury Marketing

14 Pages6222 Words865 Views
   

Added on  2019-12-18

About This Document

We will see the role of Cadbury Marketing and its interrelations with the functional units. Explanation of the roles and the responsibilities of the function of marketing for Cadbury. Relation of the roles of marketing to a wider context for Cadbury. Comparison within different organizations regarding the use of the components of the marketing mix of Cadbury. Comparison of the marketing mix in order to achieve the marketing objectives.Development and evaluation of a marketing plan. The marketing mix used by Cadbury and Mcdonald's will be compared.

(pdf) Marketing Essentials : Cadbury Marketing

   Added on 2019-12-18

ShareRelated Documents
MARKETING ESSENTIALS1
(pdf) Marketing Essentials : Cadbury Marketing_1
Table of contentsIntroduction......................................................................................................................................3Task 1: Role of marketing and its interrelations with the functional units......................................4P1 Explanation of the roles and the responsibilities of the function of marketing for Cadbury.....4P2 Relation of the roles of marketing to a wider context for Cadbury............................................6Task 2: Comparison within different organizations regarding the use of the components ofmarketing mix..................................................................................................................................8P3 Comparison of marketing mix in order to achieve the marketing objectives.............................8Task 3: Development and evaluation of a marketing plan............................................................11P4 Marketing plan for Cadbury.....................................................................................................11Conclusion.....................................................................................................................................14Reference list.................................................................................................................................162
(pdf) Marketing Essentials : Cadbury Marketing_2
IntroductionThe process of marketing involves the promotion and the sales of the product which alsoincludes the research on the market and the advertisement of the products as well. The marketingconcept consists of the various elements including the identification of the product and thedevelopment of the same, the determination of the suitable price of the product to be sold, thechannel to be used for the distribution and the development of the strategies for the promotion ofthe created products. The aim of the study is to explore the role of marketing in the companyCadbury and developing a proper marketing plan after having analyzed the marketing mix. Cadbury and developing a proper marketing plan after having analyzed the marketing mix.Cadbury is a company which falls under the confectionary industry and was founded in the UK.The initial products of the company at the time of starting the company were coffee, tea, and theliquid chocolate which the people drank (cadbury.co.uk 2017). Later, the dairy milk bar waslaunched by the company which was found to be exceptional due to the high content of milk.The response of the people was fantastic regarding this product and the company startedincreasing the production. Slowly and gradually, the company started growing and startedproducing products with variations in taste and essence. The company attracted massive numbersof customers with the use of adequate advertising techniques and marketing strategies. This factisevidentfromthefiguresofthe revenue of the company which has reached £ 11,346,002,000 in the year 2011. Figure 1: Cadbury logo(Source: cadbury.co.uk. 2017)Task 1: Role of marketing and its interrelations with the functional unitsP1 Explanation of the roles and the responsibilities of the function ofmarketing for Cadbury (M1, D1)The basic role of marketing is to communicate is to establish the effective communication withthe convince them to buy the products by providing them with appropriate and attractive reasonsfor purchasing the products. According to Dibb and Simkin (2013, p.25), one of the most important jobs of the marketingdepartment is to advertise the product. There are various methods of advertisements which canbe used for this purpose. The marketing department needs to take up the responsibility ofretaining the people who have once become the customer of the organization. This further helps3
(pdf) Marketing Essentials : Cadbury Marketing_3
in the image building process of a company. The advertisements done by Cadbury are veryattractive as they use the ideas which are easily able to create connections with the people. Itmakes use of different media for the advertisement purpose. These media include the television,newspapers, and the social media as well. The children are mostly attracted to chocolates.However, they would choose any chocolate irrespective of the brand. In that case, the companymade the strategy to target the adults for the advertisements. The basic concept is to try to spreadmessages through the advertisements which are appealing to the people. The use of theemotional elements in the advertisements makes it more effective and attractive. Theseadvertisements create a deep impact on the mind of the people and therefore the people are ableto remember these advertisements. As stated by Berkowitz (2016, p.12), the advertisements arethe drivers of the sales of the products. Figure 2: Marketing Functions(Source: Malhotra et al. 2013, p.52 )Another aspect of marketing is the fixing of the price of the products (Malhotra et al. 2013,p.52). Cadbury produces various edibles like the chocolate bars, drinks, and bags and boxes. Asthe products are designed for the customers of all types, the cost of the products has been keptwithin the range which is reachable to a mass of people. Initially, the company started with theproduction of coffee and owing to the success of the business, it started launching new productslike the chocolates and other confectionaries. The products of the company are edibles andtherefore the people of all the ages and all the classes come under the target customers of thecompany. Owing to this, the company has a huge customer base and therefore the business haswitnessed immense success in terms of expansion of the business, sales and revenue and thecustomer satisfaction as well. The packaging of products is equally important in the marketing process. The main motive ofpackaging is protecting the product against getting damaged. After having manufactured, theproducts need to transport to the stores for the selling. As mentioned by Pike (2015, p.67), thepackages of the products must be attractive so that the customers find it appealing when theytake a look at the package of the product. Cadbury has followed the same strategy and the4
(pdf) Marketing Essentials : Cadbury Marketing_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Function
|9
|2073
|90

Roles and Interrelationship of Marketing Function - Cadbury
|8
|1987
|69

Marketing Essentials | Cadbury Company
|7
|1759
|157

Marketing Essentials
|15
|4180
|68

Roles and Responsibilities of Marketing Function in Cadbury
|17
|5064
|99

Marketing Essentials : Cadbury Schweppes
|16
|4979
|32