Functional Areas of Morning Food Ltd

This assignment examines the functional areas and hierarchical structure of Morning Food Ltd., a UK-based food production company. Students are tasked with analyzing the various departments within the organization, including production, packaging, sales, and marketing, as well as outlining the levels of management that oversee these functions. The assignment emphasizes the importance of effective management in driving business objectives and maintaining high product quality.

Describe the functional areas of one
chosen business and its hierarchy of
management. The company you present
should be UK-based and employ between
50

Table of Contents
Main body........................................................................................................................................1
Functional areas of business and its hierarchy of management...................................................1
REFERENCES................................................................................................................................3

Main body
Functional areas of business and its hierarchy of management
Morning Food Ltd is UK based company, food production is the functional area of firm,
they make food products and dishes for customers. Organization produce their goods according
to consumer needs which helps to gain profit and increase their productivity. Company have long
tradition of offering nutritious and healthy wholegrain oats to people (Dunning, 2014). They
provide healthy food including healthy ingredients in goods, they manufacture products in food
and beverage sector since for so long in wide variety of packaging formats and finished product.
Morning Food Ltd run their medium size business effectively with the help of effective
management. They employee more than 180 workers and provide better services to them. Rolled
oats, Oatmeal, Jumbo Oats, Oat bran, pinhead Oats and Oat flour are the range of it products that
they offer to clients which make all of them happy and satisfy. Organization is independent
British food grain milling business as they manufacture breakfast cereal products for those
people who need to stay feet and always want healthy living.
They supply products in many local area within nation, with the helps to effective
workforce (Bocken and et.al., 2014). The level of management define hierarchy, production
department, packaging department, selling and marketing department is included in business
hierarchy structure. All the above section work effectively and have different types of
responsibilities.
Production department focus on producing food products, which is manufacture both for
industrial and retail use and are sold in UK and to many export markets. Goods is sold under
customer own brands and mornflake brand, the business has succeeded and grow after
acquisition of Buckley Foods Ltd and Grampian Oat products and hence now they have three
more operating sites which has been managed within different level (Yeoh and Popovič, 2016).
Each of its hierarchy management structure is well organized with the help of leaders and
managers. Managers focus on each and every activity of management and communicate with its
leader in context of employee performance and working abilities. Organization heavily involved
in preservation of UK oat crop, they are committed to using natural food ingredient obtained
from better sources, whilst organizing and maintaining high quality. Manager assure company
that each of its products is delivering within good quality. Leaders in each of its management
level guide and trained workers to manufacture products according to consumer preference.
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Marketing department including in management structure are responsible to promote firm
service or goods effectively. They make marketing plan which helps to grab the attention of
customers and also attract new clients more towards them. Production department in hierarchy
management focus that palm oil is used in some of company products equally (Doh and
Tashman, 2014). All the ingredients should be natural and used in each of its healthy food goods.
Managers and leaders play their effective role in each level they try to work hard and also
motivate workers to drive towards achieving business objectives and goals.
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REFERENCES
Books and Journals
Bocken, N.M.P. and et.al., 2014. The front-end of eco-innovation for eco-innovative small and
medium sized companies. Journal of Engineering and Technology Management. 31.
pp.43-57.
Doh, J.P. and Tashman, P., 2014. Half a world away: The integration and assimilation of
corporate social responsibility, sustainability, and sustainable development in business
school curricula. Corporate Social Responsibility and Environmental
Management. 21(3). pp.131-142.
Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the
1990s. Routledge.
Julien, P.A., 2018. The state of the art in small business and entrepreneurship. Routledge.
Yeoh, W. and Popovič, A., 2016. Extending the understanding of critical success factors for
implementing business intelligence systems. Journal of the Association for Information
Science and Technology. 67(1). pp.134-147.
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