Functional Areas in Business Organisations and Required Skills

BSc (Hons) Business Management with Foundation
BMP3004
World of Work
Functional Areas
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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 What is business?.......................................................................................................................3
3.0 What is the functional areas of business?..................................................................................3
4.0 What are the key functional areas of a business?......................................................................3
5.0 Description of the various areas in business organisations?......................................................4
5.1 Marketing.........................................................................................................................4
5.2 Human Resource Management.........................................................................................4
5.3 Customer service..............................................................................................................4
5.4 Finance ............................................................................................................................4
5.5 Research and Development .............................................................................................5
5.6 Sales..................................................................................................................................5
6.0 Description of the types of skills needed by employees to be able to work effectively in these
functional areas................................................................................................................................5
6.1 Skills needed by Marketing employees:...........................................................................5
6.2 Skills needed by Human Resource Management employees..........................................5
6.3 Skills needed by Customer Service employees...............................................................6
6.4 Skills needed by Finance employees...............................................................................6
6.5 Skills needed by Research and Development employees................................................6
6.6 Skills needed by Sales employees...................................................................................6
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................8

1.0 Introduction
A company irrespective of its size or nature of working is operated through combination
of several departments coordinated together for accomplishment of common desired
organisational goals. Such department in business firms are well coordinated and tied together
which helps in conducting effective working at given firm by promoting efficient use of
resources in respective operational areas in business firm. For the present report IOM is being
taken into consideration. The respective firm has a decent market presence in its domestic region
i.e. Manchester and Liverpool with strength of 200 employees. The given report shows
evaluation of functional areas in a business firm and will also discuss about types of skills
needed by employees for being able to work effectively in such functional areas of business
enterprises (Adler and Ghadar, 2017).
2.0 What is business?
Business is regarded as the separate legal entity with the name of which an individual
with relevant business idea can earn profits over performing various business activities. The
establishment of business stands with a motive whether being profitable or non-profitable or
profit making or charitable based. Further, it could be divided depending on size i.e. small scale
or large scale (Bharwani, and Talib, 2017).
3.0 What is the functional areas of business?
Functional areas in business enterprises refers to several areas in which various
dimensions of the business firm is being governed. In light to the fact that, it is not possible that
an individual is perfect in each area of business working. Therefore, importance of various
functional areas of business firm plays a vital role in maintaining better productivity at the
workplace. In addition to this, scope for importance of functional areas in a business firm also
plays important role in maintaining better coordinative work in business organisation.