Functional Areas of Business Organizations

This report discusses the various functional areas of business organizations, including marketing, human resource management, customer service, finance, research and development, and sales. It also describes the skills needed by employees to work effectively in each of these areas. The report concludes that the success of a business depends on the effective functioning of all its functional areas.

BSc (Hons) Business Management with
Foundation
BMP3004
World of Work
Functional Areas
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Contents
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1.0 Introduction p
2.0 What is a business? p
3.0 What is Functional areas of business – Definition
p
4.0 What are the key functional areas of a business?
P
5.0 Description of the various functional areas in business
organizations p-p
5.1 Marketing p
5.2 Human Resource Management p
5.3 Customer Service p
5.4 Finance p
5.5 Research and Development p
5.6 Sales p
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
p-p
6.1 Skills needed by Marketing employees p
6.2 Skills needed by Human Resource Management employees
p
6.3 Skills needed by Customer Service employees
p
6.4 Skills needed by Finance employees p
6.5 Skills needed by Research and Development employees
p
6.6 Skills needed by Sales employees p
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7.0 Conclusion p
References p
3

1.0 Introduction
Business is an commercial activity which is been done with the aim of generating
capital in return of offering goods and services. In an enterprises there are various
kinds of functional areas which perform the activities as per their skills and ability in
order to achieve an organizational goals (.Rafaiani, and et., al., 2021). The major aim
of conducting a business organization is to earn more and more profit by satisfying
the needs and wants of the users in an effective manner. In this report john is
giving detail information in relation of varied functional areas and their roles and
responsibilities within the business. In last it will elaborate that how all the sections are
interlinked with each other.
2.0 What is a business?
It is an activity of producing and purchasing the products and services and
them provide it in market place in return of money while balancing all the
responsibility of corporate world and social ethics (Yoshida, and Yagi, 2019).
3.0 What is Functional areas of business - Definition
This is the basic concept of assorted departments of the organization in
which a specific business functional has been carried out by the workers of
every area. In these departments decision making, planning, communication and
coordination is being considered as the most significant actions without these
operations workers cannot action these features in a effective manner which
ultimately reflects on the enhancement of the firm. All these functional areas has
its own roles and responsibility with in the business.
4.0 What are the key functional areas of a business?
Human resource, finance, operation , sales, customer services and many
others are the key functional areas of business enterprise.
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5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
This department of an organization consist of all that a company does to
determine about their users. From the business this plays a vital role because
the stability of the enterprise is wholly depends on this department. The major
function of this department is to promote the goods and services which are offered
by the organization in the market place. As well as this is responsible improving
the marketing drive in order to increase the brand value of the company and
analyzing the marketing condition and demand of consumers (Wenger, and et., al.,
2020).
5.2 Human Resource Management:
The workers of these area is being considered as the fundamental asset for
the organization. As the workers of these section is liable for managing the
operations of people with In the company and hiring and selecting the persons.
In this procedure of hiring and selecting they find skilled people with full of
education and experience. In addition to this they also responsible for giving the
training to the employees of the enterprise so that they give productive response
In operations. The employees which are selected by the HR area of the institution
reach out the project with the assistance of ability and knowledge posses by them.
All the goals and objectives which are set by the higher administration effectively
attain by the workers.
5.3 Customer Service:
This department of the enterprise is responsible for giving the both before and
after sale services to their users. The workers of these area is being considered
as the face of the industry they are responsible for giving the assistance to their
users. If the clients of the company feel comfortable then the loyal buyers for the
organization has been raised. They are also responsible for giving an effective
services to the consumers so that these services will be remembered by users.
For this functional area skilled and smart person are required who can resolve the
issues of customer effectively.
5.4 Finance:
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This department of the company is very crucial, as well all the finances of the
enterprise is being handled by the department. Producing varied sources of funds,
managing all the accounts and transactions (Kauffman, , 2019) o f the enterprises
and many others are the major role this individuals. In addition to this all the
investment related decision are also taken by the workers of this areas. It is very
essential for the management of the industry to utilize the recent technology in
order to control the accounts of the company. If they do this they reduce the risk
and mistakes of the management. With the assistance of this concern is
capable to improve their stability in the competitive market.
5.5 Research and Development:
This section of the business is assigned for understanding and analyzing the
marketing condition so that they can convey the gathered information to sales
department and operational department. The workers of this department is
responsible for generating creativity thoughts in context to the marketing team.
These are the key function which are performed by the workers of this
departments. In regards to stand in market for long term , they have to constantly
develop their goods with the help of market analysis and strategy so that business
can grow (.Meyerhoff, 2019).
5.6 Sales:
This may be defined as the process of delivering goods and services of the
company in return of money. This may be In cash and can be in credit. The total
revenue of the organization is wholly depends on this area because of the
workers of this functional area is responsible for transacting the requirements
and wants of the individual into merchandising. To operate in effective manner
skilled and expert person who knows the selling tactics should be hired by the
company.
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
6.1 Skills needed by Marketing employees:
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1. workforce of marketing department communication skills is very essential.
The possession of this ability with in the workers assistance them in
expressing the advantages of the products to their users.
2. The possession of the decision making skills is also very necessary for the
workers of this departments. With the assistance of this ability they can
effective solve all the issues which reflects on the sales of the company
(Furnham, 2021).
6.2 Skills needed by Human Resource Management employees:
1. The politeness and calmness is the most crucial power which should be
posses by the workers of this area. The possession of this ability aids in
resolving all the fights between the workers.
2. Certain times they have to talk over with their workers in relation to the
wages, so for this negotiation ability should be posses by the members.
This finally rewards the enterprise.
6.3 Skills needed by Customer Service employees:
1. The employees of this department should possess the effective
communication skill. As they majorly operate their task on telephones or
email, with the assistance of this skill task can be action-ed by them in a very
effective way.
2. The effectual hearing skill is also very crucial for those workers because
they have to understand the mind set and preferences of the users
(Barrio, and et., al., 2018).
6.4 Skills needed by Finance employees:
1. In relation to resolve all the issues or find effective solutions of the various
issues the workforce of this department should possess the analytical
power. With the possession of this ability productivity has been raised.
2. Correct accounting skills must be possess by these workers as they have
to control the accounts of the organization.
6.5 Skills needed by Research and Development employees:
1. Time management skills are very crucial for this sections due to the help
of this power they can effectively separate task and finish with in the
duration.
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2. In regards to innovate or make changes in the products of the company
they must possess the research skill because with the assistance they
can analyze the market place.
6.6 Skills needed by Sales employees:
1. Assured and affirmative position is very crucial for the workers of this area
due to because with the help of this skills advantages of the goods can
be effectively conveyed.
2. Also the effective listening is very essential for these workers as this
skills assist them in understanding their users in a better way.
Conclusion
From the above report it is concluded that the departments of the company is
depend upon the nature and size of the industry. As various kind of activities
has been operates by the workforce of each department towards the attainment
of the organizational objectives. This report also explained that varied kind of
skills has been constabulary by the employees of each section.
References
Barrio, P., and et., al., 2018. Who receives Nalmefene and how does it work in the
real world? A single-arm, phase IV study of Nalmefene in alcohol dependent
outpatients: baseline and 1-month results. Clinical Drug Investigation, 38(2),
pp.147-155.
Furnham, A., 2021. The Protestant work ethic: The psychology of work-related
beliefs and behaviours. Routledge.
Kauffman, S.A., 2019. A world beyond physics: the emergence and evolution of life.
Oxford University Press.
Meyerhoff, E., 2019. Beyond education: Radical studying for another world. U of
Minnesota Press.
Rafaiani, G., and et., al., 2021, October. A functional approach to cyber risk
assessment. In 2021 AEIT International Annual Conference (AEIT) (pp. 1-6).
IEEE.
Wenger, E., and et., al., 2020. Backdoor attacks on facial recognition in the physical
world. arXiv e-prints, pp.arXiv-2006.
Yoshida, S. and Yagi, H., 2019. Valuation methods for the business unit of
diversification strategy of urban farm management: from the perspective of
management-resource sharing and functional complementarity between
enterprises. Journal of Rural Planning, 37(4), pp.369-375.
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