Functional Areas in Business Organisations and Required Employee Skills

Functional Areas

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Describe the various functional areas in business organisations................................................3
Describe the types of skills needed by employees to be able to work effectively in these
functional areas...........................................................................................................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Every organisation have different departments and functional areas within their
organisation. Functional area is the term used for those teams where all team members are
having same kind of skills and expertise (Hong and Yao, 2019). For example, HR department of
a company will have all employees having appropriate knowledge of HR works. There are
various kinds of functional areas within an organisation such as marketing department, finance
department, HR department and many others. The following report is related to IOM Electronic
Ltd which is owned by a 21 year old boy John. He is having no knowledge to manage a company
well and the company which he decided to manage is having almost 200 employees in
Manchester and Liverpool. The following report covers description of various functional areas
in business organisations and type of skills needed by employees to be able to work effectively in
these functional areas.
Main Body
Describe the various functional areas in business organisations
There are different kinds of functional areas within an organisation and few of the functional
areas in IOM Electronic Ltd are mentioned below-
Marketing department- This department is responsible to analyse marketing conditions
and analyse the needs and wants of customers as well as their preferences related to product
offered by company. They plays a very important role in developing good marketing image for
the company be collecting data and convey it to senior authority for making effective decisions
(Niedźwiecka-Filipiak and et. al., 2019). This department helps to influence customers to buy
their products and services by conveying them messages related to benefits of using their
merchandise. Secondly, the information collected by this department is also used in promotional
activities of the product. In context of IOM Electronic Ltd., their marketing department will help
them to analyse what their customers prefer about the company in market related to their
Electrical devices. This will further help to make changes in their Electrical products and
services in such a manner where their customers will satisfy more.
HR department- This department is responsible for handling internal issues of company
and maintaining organisational culture well. They are mainly responsible to make policies and
rules and regulations regarding how employees have to behave within the company and what all