Functional Areas of Business - PDF

Business report

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1 Functional areas of business and hierarchy of management...............................................1
2 Communication central to leadership and management, example of effective
interdepartmental communication..........................................................................................3
3 Current drivers of globalization and the impact of these on business.................................5
4 Comparison and contrast of two styles of leadership..........................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business is a commercial activity and economic system where goods and services of
organization are exchanged for earning money (Solaja, Idowu and James, 2016). Gymshark is a
fitness apparel and accessories brand. It is the online retailer which is situated in UK. It has many
social media followers and customers in 131 countries that followed and support it. This report
shows about functional areas that include many departments like purchasing department,
production department etc of business. It shows the importance of communication in business
and This study also shows the drivers of globalization which affect business in negative and
positive manner.
Task 1
1 Functional areas of business and hierarchy of management
There are some different departments in an apparel industry that are: Merchandising,
planning department, production department, quality assurance department, embroidery
department, finishing department etc. Functions of different departments in apparel industry are-
Merchandising: It is a vital process that includes planning, developing, executing and
distributing the products to the buyer. In garment unit types of merchandising are marketing and
product merchandising. The main objective of marketing merchandising is development of
products. Product merchandising involves all the responsibilities starting from sourcing to
finishing.
Purchasing department: A purchasing department in Gymshark company is formed to
produce all necessary materials needed for producing final goods. The purchasing department in
garment company is similar to the sourcing department. The main difference is that the sourcing
department works for sourcing the fabrics alone and purchasing department works for sourcing
the accessories and trims.
Production department: The production department of New Gymshark obtains some
details like- The garment style, target for each day, number of operator requires etc.
Quality assurance department: To maintain and control the quality, the quality
assurance department divides the work into different stages of manufacturing. After completing
the products it assures and check the quality of material and finished products.
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Marketing and advertising department: Marketing department carry out research and
survey to have a better understanding of customers need. They mainly define and manage
company's brand and produce internal marketing communication for employees.
Customer service department: The main work of customer service department in
Gymshark company is to answer all the inquiries, process of orders and address customer
concerns and complaints. This department mainly gives all the answers of the questions of
customers and try to satisfy them.
Hierarchy of management
Organizational structure is the arrangement that helps a company assign a hierarchy that
defines roles, responsibility, and supervision. Such that it is a plan which helps to define who is
reporting to whom and who is the responsible person for any activity. (Bolden, 2016).
As per the above image, it has been identified that the in Gymshark, it has different level
of hierarchy such that sales and operational head to report the CEO and in the same way sales
department also reports to the sales heads. Apart from this, the CEO and the board of directors
also provide direction to their managers and leaders so that they perform in better way. In the
quoted firm, the CEO only takes big decision and provide directions.
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Illustration 1: Hierarchy of management