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Functional Areas of Business and Their Importance: A Case Study of TESCO

   

Added on  2023-06-18

4 Pages760 Words168 Views
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The Graduate
Challenge
Functional Areas of Business and Their Importance: A Case Study of TESCO_1

INTRODUCTION
The terms business may be define as the group of collective people who are engaged in
any commercial and professional activities with a motive to make money(Cagle, Yılmaz and
Doğru 2020) . The present report provides information about the different functional areas of
business and also their importance while working together. This report is being prepared on
TESCO which is a UK based groceries and general merchandises retailers.
MAIN BODY
Marketing :- The main role of this department is to promote the goods and services of the
company and make good relation with the consumer. This area also covers the marketing
research which help the organisation to understand the need of the customer and this ultimately
drive up the sales (Lushnikova 2019) . In terms of TESCO , this department use different
strategies to promote their product like use of 7 P's, digital marketing etc. The main aim of
company's marketing activities is to communicate with the target customer through social media
or online marketing which result in gaining long market success.
Finance:- This department of business is responsible for managing funds for the organisation
and also deal with planing, auditing, accounting of all business transactions. In case of TESCO,
this department manage the salaries of staff members, deals with the accounts of debtors and
creditors etc. The finance department of the company is also responsible for developing different
policies and appropriate long and short term source of finance (Epizitone and Olugbara, 2019).
Production:- the role of this department is to manage the quality, designing and manufacturing
the product or services of company along with controlling the production process. The
production department is responsible for converting the raw material into the finished goods
through several processes. The operations department of TESCO manage the quality of products,
maintain optimum level of stock etc. The aim of this department is to maintain standard in the
production process, from input to output (Chikhany, 2020).
Human resource:- This department plays a vital role in business. The role of this department is
to hire a talented workforce for the organisation an provide training to them according to the
need and requirement of the different department. In terms of TESCO, HR function deals with
recruiting right employee with proper skill, knowledge, qualification etc. The human resource
Functional Areas of Business and Their Importance: A Case Study of TESCO_2

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