Functional Areas and Required Skills in IOM Electronics Ltd.

This report discusses the functional areas of IOM Electronics Ltd. including sales, marketing, human resource, equipment and technology, finance, and research and development. It also highlights the skills required by employees to perform their jobs effectively in each functional area.

FUNCTIONAL AREAS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Functional Areas of the organisation...........................................................................................3
Skills needed by the employees ..................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Functional areas refers to the team or group of the employees that are skilled and engaged
in similar activities or perform same field of the job (Nawaz and Koç, 2019). IOM electronics
Ltd. Is a company that is involved in manufacturing and sales of electronic products. Functional
areas of the business plays an important role in the growth of the business. This report will
discuss about the functional areas of the IOM electronics Ltd. Along with the skills that are
required by the employees to perform the job in the business.
MAIN BODY
Functional Areas of the organisation
There are various areas of the business that are involved in the different activities of the
business. Following are the functional area of the IOM electronic Ltd.1. Sales: This functional area of the IOM electronics is involved in the sale of the electronic
products of the business. In this area employees are engaged in the selling of the final
product that is manufactured in the company. Sale is considered to be the crucial part of
the business as the revenue is generated with the sale of the business (Locander,
Weinberg and Locander, 2018). It is necessary to identify the sale target for the
functional area or sales department of the company. In IOM Ltd., is has been found that
the customer generally prefer quality product in the electronics. Approach has been made
by the business to receive the idea of the function of the product.2. Marketing: it refers to the preparing the strategy to increase the sale and customer
interaction with the help of advertising and marketing approach. Marketing plays an
important role in raising sale of product in the market (Gök, Hacioglu and Peker, 2018).
It includes the identification and fulfilment of the needs and wants of the customers. The
marketing functional area of the IOM electronics tries their best design, promote and
update the website of the company. The marketing area develop advertising on the social
media, television and other internet platform to increase the reach of the business.
Product of the IOM electronics is promoted with the help of various approaches by the
marking department in the organisation3. Human Resource: Human resource is the most important asset in the organisation.
Management of the human resource is essential part in the smooth running of the

organisation. The function of the human resource management is to planning, monitoring
and controlling the activities of the human resource in the organisation (Aust, Matthews
and Muller-Camen, 2020). The functions of the human resource management in the IOM
electronic is to recruit, train and develop the employees. Approaches to increase the
motivation and loyalty of the employees are also taken by the human resource
management in the business. Human resource management is also involved in ensuring
the safety of the employees. These functions of the management lead to the increase in
the efficiency of the operations in the business.4. Equipment and technology: this functional area of the organisation is involved in the
management of the asset such as digital tools. Equipment are used in the business to
perform various operations in the business. This area of the IOM electronics help the
organisation in the adoption of the most effective technology method to perform the work
in the company. It is also involved in the update of the technology to develop the other
functions in the business organisation. Technology is changing very fast and company
need to adopt the new techniques in order to increase the growth of the business.
Equipment and technology help the business to provide service to the employees related
to the technology and digital tools that are used in the production of the electronic items
in the organisation.5. Finance: Funds and finance plays very important role in the organisation as every task
needs finance to perform the activity. The function of the finance department is to keep
the data of the investment, expenses and the revenue of the business (KHOMUTENKO
and KHOMUTENKO, 2020). Allocation of the funding resources and effective
utilization of the funds is the major priority of the finance department in the IOM
electronics. This functional area of the business is also involved in the production of
invoice, checking whether the payments are received on time and chasing up the overdue
payment of the organisation.
6. Research and development: the function of research in order to develop the company is
essential in the organisation. This area can be considered as the life blood of the
manufacturing companies (Suryana, Supendi and Yulianto, 2019). IOM electronics
research and development contains forecasting of the opportunities and threats for the
business that help the business to increase the growth of the business by using the

appropriate strategy. This function of the business increase the flexibility that help in
facing the challenges.
Skills needed by the employees
Employees are the essential part of the organisation as they are evolved in every function
of the organization. Specific skills are needed by the employee to perform the job in the
particular functional area of the business. Following are the skills that are required by the
employees to perform the job in the discussed functional area of the IOM electronics.
 Sales employees: Skills and knowledge needed by the employees that are engagement in
the sale department of the business are the effective communication, listening and
collaboration (Groza, Zmich and Rajabi, 2021). These skills are required to attract the
customer of the organisation. Communication of the employee have and important role in
the organisation. It is necessary to check the employees possess resilience, adaptability to
grow successfully. The sale personal must posses public speaking and objection handling
skills to carry out the purchase decision.
 Marketing Employees: Various skills are needed by the employees in order to perform
the marketing function in the organisation. It includes flexible and adaptive management
style, vision and strategic planning, data interpretation and analysis and the customer
experience (Di Gregorio, Maggioni and et.al., 2019). Employee of the IOM electronics
must possess skills related to the content management and innovative thinking to work
effectively in performing the marketing function in the business. Skills of human
behaviour must possess by the marketer in the organisation that lead to the better
understanding of the customer and help in the preparing effective marketing strategy to
attract the customers .
 Human resource management employees: in order to get effective performance in the
human resource management the employees must posses the skills and knowledge of
communication, organisation and training and development (Guest and Conway, 2011).
Understanding of the human behaviour is also necessary to create the efficiency in the
work of human resource management in the IOM electronics. Furthermore, human
resource managers must possess ethical actions, commitment and compassion to carry out
the proper planning in the management of the human resource.

 Equipment and technology employees: Skills and knowledge that are required by the
employees to perform the function of equipment and technology is the knowledge of the
technology and skills of understanding the new technology. Employee in the IOM
electronics is required to have skills of programming languages, common operating
systems, software proficiency, technical writing and data analysis. These abilities of the
equipment and technology are useful in the quick repair of the technical issues in the
organisation.
 Finance employees: the employees that are involved in the finance management of the
organisation are required to have skills related to the effective communication in order to
get the financial reporting of the organisation. It is also necessary to check the adequate
problem solving skills as well as knowledge of the IT (Information Technology) to carry
out the financial task in the IOM electronics. Employee of the finance department should
also have analytical skills that can be very useful in the process of allocating the finance
and utilise in way that company do not reach out of the funds in hard times.
 Research and development employees: employees that are involved in the research and
development function of the business must possess the skills of proper verbal
communication, thinking and reasoning to keep themselves attracted to the organisation.
It also helps the company to grow and prosper in the new areas of research. Employee
need to have a good analytical skills that can be used in the forecasting of the business
with the help of data related to the past performance of the business. Ability to think and
assume is also essential for the employees of the research and development department of
the IOM electronics.
CONCLUSION
From the discussion in the report, it can be concluded that the different functions are
performed by the organisation to provide goods and services to the customers. IOM electronics
were engaged in the production and sales of the electronic items. The functional areas of the
business include sales, marketing, human resource, equipment and technology, finance and
research and development. Different skills were required by the employees to perform the
effective work in the functional areas of the IOM technology. Employee of the IOM electronics
possessed skills related to the content management and innovative thinking to work effectively in
performing the marketing function in the business.

REFERENCES
Books and journals
Aust, I., Matthews, B. and Muller-Camen, M., 2020. Common Good HRM: A paradigm shift in
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Di Gregorio, A., and et.al., 2019. Employability skills for future marketing professionals.
European management journal. 37(3). pp.251-258.
Gök, O., Hacioglu, G. and Peker, S., 2018. Decision influence of the marketing department in the
organization: An emerging country perspective. JEEMS Journal of East European
Management Studies. 23(1). pp.30-54.
Groza, M.D., Zmich, L.J. and Rajabi, R., 2021. Organizational innovativeness and firm
performance: Does sales management matter?. Industrial Marketing Management. 97.
pp.10-20.
Guest, D. and Conway, N., 2011. The impact of HR practices, HR effectiveness and a ‘strong
HR system’on organisational outcomes: a stakeholder perspective. The international
journal of human resource management. 22(8). pp.1686-1702.
KHOMUTENKO, A. and KHOMUTENKO, V., 2020. Efficiency of state finance management:
theoretical and methodological approaches to evaluation. World of finance. (4 (61)).
pp.67-82.
Locander, D.A., Weinberg, F.J. and Locander, W.B., 2018. The mediating role of sales
department innovation orientation on creative selling. Journal of Managerial Issues.
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Nawaz, W. and Koç, M., 2019. Exploring organizational sustainability: Themes, functional
areas, and best practices. Sustainability.11(16). p.4307.
Suryana, A., Supendi, Y. and Yulianto, E., 2019. Designing software management work unit of
research and development department of public works and public housing. Int. J. Adv.
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