Functional Areas in Business Organization and Skills Required for Effective Work

World of Work
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Contents
INTRODUCTION (125)............................................................................................................3
MAIN BODY.............................................................................................................................3
Functional areas in business organisation..............................................................................3
Skills need to work effectively in business functional areas..................................................4
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
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INTRODUCTION
Functional area can be defined as a person or department which carries out a
particular business function such as: finance, HR, sales and customer service. This present
study is going to discuss functional areas in business organisation such as: marketing,
finance, HR and finance along with their roles in accomplishing business goals. Further, it
will discuss some effective skills by which employees can perform their job roles in business
functional areas such as: communication, team working, flexibility, team working and
decision-making. All these skills help out companies in becoming successful as well as taking
competitive advantages.
MAIN BODY
Functional areas in business organisation
For running business in a smooth manner, it is important for businessman to have
proper and in-depth knowledge regarding business environment and its functional areas. In
this case, John who is 21 years old has just won £10 million in lottery and he does not have
much work experience. He has decided to buy a local company and selected company is 200
employee base over 2 main sites: Liverpool and Manchester. For making John able in
running this business in an effective manner and making customers as well as employees
beneficial, it is important to let him know about different functional areas along with their
importance. Some common functional areas that play a vital role within business include:
Marketing: Marketing is one of the important functional department that perform all
those functions by which company can identify needs of customers and satisfy their needs.
The main function of marketing department is to promote companies ‘goods and services and
attracting customers for buying them. Marketing plays a vital role in increasing sales of
company and increasing customers; experience (Sarferaz, 2022). Designing products,
communicating with sales department regarding increasing sales as per the needs of
customers, collecting data regarding customers’ needs through research and development are
main functions of marketing functional department.
Human resource: It is an important functional department that is responsible for
hiring and retaining skilled employees. Satisfying employees needs and making sure as they
are happy and safe at workplace and are performing functions in an effective manner is their
responsibility. They perform number of functions that include: staffing, recruitment,
selection, motivation to employees, training, team working and rewards. All these functions
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