Functional Areas and Skills in Business Organization

This report discusses the importance of functional areas in business organizations and the skills needed by employees to work effectively in these areas. It describes several functional areas such as marketing, finance, management, operational, and information technology. It also highlights the types of skills needed by employees such as technical, communication, strategic thinking, problem-solving, and analytical skills. The report is useful for anyone interested in understanding the basics of business organization and management.

3004

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describe several functional areas in business organisation........................................................1
Describe types of skills needed by employees to work effectively in these functional areas.....3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Functional areas refers to a teams of employees who are working with similar skills and
expertise. An organisation is formed with various functional areas as it is useful to gain
successful results. It is very essential to team up projects and for smooth functioning of activities
presented (Bordoloi, Bordoloi and Sarmah, 2021). In particular report involves that a person
John who is 21 years old have a little working experience and won a £10 million in a lottery. By
receiving this money John decided to but local business i.e. IOM electronics limited with a
motive of running himself. To effectively run the business this report present several functional
areas and types of skills that are needed by employees to work effectively within the presented
functional areas so that high profitable results is attained effectively and efficiently.
MAIN BODY
Describe several functional areas in business organisation
Business is refers to an organisation that are mainly engaged in industrial, commercial
and professional activities. It refers to an organised efforts and activities to produce and sales
goods and services for generating profits. To done business operations effectively it is very
essential to have an several functional areas so that activities are done smoothly and
appropriately (Messina, Boiti and Vallortigara, 2021). The functional areas in business helps in
understanding employees skills and knowledge so that proper arrangement of work is to be done
and carried out. Therefore this report helps John who buy an IOM electronics to effectively focus
on gaining knowledge regarding the various functional areas of business so that they operate in
profitable manner. This helps IOM electronic to sustain in market for longer time period. Several
functional areas that are needed within business are presented below:
 Marketing functional area- It is a type of functional area that helps company to
recognise the needs and requirements of customers so that firm design the products
accordingly (Luo, Zhu and Han, 2021). This area involves advertising of goods and
services, analysing how the goods are being delivered to customers and develops a
strategy related to pricing to capture high market share for remain competitive within
marketplace. In case of IOM electronic this functional area help John in attracting
number of customers and creating awareness in the market related to company products
and services so that firm brand position is to be maintained effectively. Therefore it is
1

useful to managing and monitoring the customer attraction using social media, produce
internal marketing communication for company employees etc. all these helps in meeting
and gaining company success in marketplace.
 Finance functional area- This functional area is basically related to accounting. In this
finance function includes obtaining, planing for, managing a financial resource of firm.
This functional area is essential for managing short and long term financial capital that is
essential for positive well being of an organisation (Huy, Van and Ha, 2021). This area
ensures changing of payroll, focusing on that every employees get their pay on time,
investment criteria etc. In case of IOM electronic this functional area is useful to
determine financial transactions of company, manage and maintain financial statement,
develops proper budget, forecast future on the basis of finance so that company will deal
with every situation effectively.
 Management functional area- It is very crucial functional area in the business enterprise
that is used to supervise and manage the other person performance who are connected
with the company working such as employees, suppliers etc. This area is fall under the
several activities such as planning, organising, leading and controlling. In terms of IOM
electronics management functional area is very essential to manage, organise, direct the
employees so that they work with proper management and control all negative activities
that affects the targets achievement in adverse manner. It is essential to sustain for a
longer time period.
 Operational functional area- This factor is denoted as that functional area in which
inputs are converted to outputs. Therefore operations are the heart of business that pumps
out the goods and services in a quantity and quality that fulfils needs of customers. In this
operation manager is highly responsible for overseeing day to day operation where they
encompasses raw material to schedule workers for producing tangible goods (Yamaguti
and Tsuda, 2021). In terms of IOM electronics this functional area is very essential to
produce the goods effectively and manage day to day operations. Due to this company
will gain successful results in their long term survival.
 Information technology functional area- This functional area of business enterprise is
mainly based on the use of technology like computers and several information system
software. This department is responsible for designing, networking the hardware,
2

software and computers. In terms of IOM electronics that is a type of electronic company
and in this having an information technology functional area is very crucial so that
employees properly use the IT resources that are essential for managing security and
information to organise IT infrastructure and corporate data from viruses.
Describe types of skills needed by employees to work effectively in these functional areas
For carrying a business operation smoothly and effectively it is very crucial that
employees have proper skills and knowledge so that they work effectively within the functional
areas. In this John focus on managing their operations within IOM electronics and for this John
focus on several skills that are needed to work effectively within working environment are
presented below:
 Technical skills- This skill is highly beneficial for the employees to work effectively in
the information technology functional area. To sustain in present business scenario it is to
be demonstrated that employees have keen understanding of business and promote other
department to work smoothly and proficiently (Gossé, Bell and Hosseini, 2021). In
terms of IOM electronics it is to be reflected that having this skill is highly beneficial for
sustain in this business because it is a type of electronic business. In this employees have
knowledge regarding customer support handling data security, offering technical support
to employees and customers etc.
 Communication skill- It is another essential skill that is present within the employees to
perform the marketing function properly. Therefore, communication skill is useful to
promote product and services in front of large audience and retain them for a longer time
period. In case of IOM electronics if employees are not properly communicating the facts
related to products and services to customers than it affects the brand image of firm in
market and due to this firm sustainability is to be affected. This skill improve the sales
and profitability of business and because of this marketing department is function
properly.
 Strategic thinking skills- This is effective skill that is presented under the employees
while performing the activities within the specialise functional area. For IOM electronic
it is useful for management functional area manager to examine potential of employees
related to thinking capacity so that they complete the targets properly and appropriately
deal with the situation by presenti8ng new ideas. This enhnace growth and development
3

of enterprise in marketplace which is one of the main motive of John to buy a IOM
electronics (Berisha, Cotella and Solly, 2021). This skill mainly helps organisation to
get the profitable outcomes in terms of every area such as finance, marketing,
management etc.
 Problem solving and decision making skills- Problem solving is a type of prominent
skill and every people who involve in professional field have this skill to sustain in
market place by presenting frequent solutions to problem raised. This includes
recognising issues and present best solution to maintain sustainability and proficiency of
firm. In terms of IOM electronics this skill is present in employees so that they easily sort
the things when the situation is critical. When manager identifies that employees are
having great problem solving skill than it helps in building confidence in employees.
Therefore it is effective for IOM electronics to gain more profitable results along with
enjoying competitive advantage within marketplace.
 Analytical skills- It is important skills in employees that is highly presented operations
functional area. This skills helps employees to analyse the concepts in terms of
performing the activities effectively and efficiently. It also useful to examine the theories
present under business so that activities are performed well (SARA, SAPUTRA and
Utama, 2021). Therefore due to this employees performance is also increased so that
they enjoy high growth in professional career. In terms of IOM electronics this skill is
highly beneficial for employees as it helps in understanding the market trends and needs
of customers so that products are produced accordingly that gave profitable results in
their survival.
CONCLUSION
From the above report it is to be concluded that functional areas within business is very
significant for planning, organising, managing, directing various types of resources with the aim
of gaining profits. Therefore to complete the business operations smoothly it is crucial to
bifurcate functional areas as per employees skills and knowledge so that overall goals and
mission is to be achieved. This particular report helps in understanding the various type of
functional areas within business such as marketing function, operational function, management
function, research and development function and many more that are useful to performed every
activity in a particular time frame. At last it elucidates the several skills that are essential for
4

employees to work effectively so that company gain high level of success in their long term
survival.
5

REFERENCES
Books and Journals
Berisha, E., Cotella, G. and Solly, A., 2021. Introduction: The Western Balkans between
continuity and change. In Governing Territorial Development in the Western
Balkans (pp. 1-19). Springer, Cham.
Bordoloi, R., Bordoloi, J. and Sarmah, A., 2021. Functional Existence of Samadi an Ethnic
Socio-Cultural Establishment of the Tiwas in North East India. Turkish Journal of
Computer and Mathematics Education (TURCOMAT) .12 (13). pp.3765-3771.
Gossé, L.K., Bell, S.W. and Hosseini, S.H., 2021. Functional near-infrared spectroscopy in
developmental psychiatry: a review of attention deficit hyperactivity disorder. European
Archives of Psychiatry and Clinical Neuroscience, pp.1-18.
Huy, D.T.N., Van, P.N. and Ha, N.T.T., 2021. Education and computer skill enhancing for
Vietnam laborers under industry 4.0 and evfta agreement. Ilkogretim Online .20 (4).
Luo, S., Zhu, Y. and Han, S., 2021. Functional Connectome Fingerprint of Holistic-Analytic
Cultural Style. Social Cognitive and Affective Neuroscience.
Messina, A., Boiti, A. and Vallortigara, G., 2021. Asymmetric distribution of pallial‐expressed
genes in zebrafish (Danio rerio). European Journal of Neuroscience. 53 (2). pp.362-
375.
SARA, I., SAPUTRA, K.A.K. and Utama, I.W.K.J., 2021. The Effects of Strategic Planning,
Human Resource and Asset Management on Economic Productivity: A Case Study in
Indonesia. The Journal of Asian Finance, Economics and Business .8 (4). pp.381-389.
Yamaguti, Y. and Tsuda, I., 2021. Functional differentiations in evolutionary reservoir
computing networks. Chaos: An Interdisciplinary Journal of Nonlinear Science. 31(1).
p.013137.
6