Functional Areas in Business Organisation and Required Skills for Employees

Functional areas

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Various functional areas..............................................................................................................3
Types of skills needed by employees..........................................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Functional areas refer to different departments within an organisation. There are many areas
such as, marketing, finance, human resource, technology and equipment. These areas have
different roles and responsibilities which is beneficial for growth of company (Kasaev and et.al.,
2019). IOM Electronics Ltd is a well- known organisation having 200 employees. It is based
over two sites in Manchester and Liverpool. The report describes various functional areas in
business organisation. Different types of skills which is required at the workplace by employees
so that they can work more efficiently is described.
MAIN BODY
Various functional areas
There are many departments in an organisation and work is divided according to area. Some
functional areas in business organisation are:
Marketing
This is one of the area which is required in business organisation to increase sales of
company. Marketing department helps in making strategies for promotion of products and attract
customers by providing them information with the help of advertisement. It is the responsibility
of marketing manager to increase sales of IOM electronics (Dewi and Darma, 2019). A
marketing manager is responsible for identifying potential markets where they can sell their
products, determine needs of customers so that product can be made according to that. They
select channel of distribution so that customers can get products easily.
Marketing manager helps in attracting people and increase brand awareness among
customers through campaigns. They are also managing day to day activities and make plans or
strategies for growth and development of company. In IOM electronics, there should be
marketing department which helps in promotion of products and increase sales of company. It is
important to make plans after analysing market situation so that needs of customers can be
satisfied (Lee and Falahat, 2019).
Human resource
It is one of the important department which helps in managing all the activities of
company and handling all issues. Human resource manager is responsible for recruiting and
selecting best candidate for the company. They organise training and development sessions for