Functional Level Strategies Plan

RUNNING HEAD: STRATEGIC PLAN 0
STRATEGIC PLAN
STUDENT’S DETAILS-

STRATEGIC PLAN 1
Executive Summary
Strategic plan is crucial for the company as it records the mission, vision and goals which
are to be used for the action plans determined by the company. The aim of the research is to
determine the action plans which are to be decided through the ways of strategy for the earning
of the competitive advantage. The research is made from the journal articles and company’s
website sources. The results of the report is helpful in the determination of the functional level
strategies which fits with the values of the company and help in getting competitive advantage
over the competitors.

STRATEGIC PLAN 2
Contents
Introduction......................................................................................................................................3
Overview and History of Apple.......................................................................................................3
Products and Operations..................................................................................................................3
Mission and Vision Statement.........................................................................................................4
Corporate Values and Culture.........................................................................................................4
SWOT Analysis...............................................................................................................................5
Competition.....................................................................................................................................6
Management Team and Leadership.................................................................................................7
Financial Outlook............................................................................................................................8
Strategies..........................................................................................................................................9
Recommendation...........................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendices....................................................................................................................................14

STRATEGIC PLAN 3
Introduction
Strategic planning consists of the practice in which the company determines the mission,
vision and corporate values and makes the long-term strategic action which can lead to the
gaining of the objectives of the company (Nickols, 2016). Further, this requires the
implementation of the strategy which aims to make the strategic direction of the company which
supports the strategy. Here, the assignment has been made on the strategic plan of Apple which
is American technology company dealing in the range of electronic products. The plan has
considered the company’s goals and values and aligned them to achieve the objectives of the
company through the development of strategy which can be helpful in the earning of the
competitive advantage over the competitors. The plan has considered the internal strengths and
opportunities which can be used for the creation of competitive advantages which can be utilized
for the earning of the competitive advantage through the building of functional level strategies.
Overview and History of Apple
Apple Inc (AAPL) is the multinational American company which designs and
manufactures the electronic products, deals with computer software and the online services. The
company is regarded as the Big Four technology companies and is renowned for the increasing
innovation and the creativity within the concerned software industry. Apple was founded by
Steve Jobs and Ronald Wayne in April 1976. The company was engaged in selling personal
computers previously. The company had seen quick financial success in the 1980s (Rawinson,
2017). During 1990s, the personal computer evolved and the company earned lower market
share during the monopoly of Microsoft Windows. In January 2007, the company was renamed
as Apple Inc. and shifted their focus upon the consumer electronics and launched iPhone to get
the increasing financial success. In 2018, the company has earned the sufficient revenue within
the leadership of Tim Cook.
Products and Operations
Basically, the products of Apple can include the iPhone, iPad, iPod and Apple TV which
are extensively developed by the company. Also, the company makes the professional
applications and software. Apple Inc. designs, manufactures and mobile application and devices