Effectiveness of Countermeasures against Theft of Intellectual Properties

Running Head: FUNDAMENTAL INFORMATION OF ASSURANCE
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Fundamental Information of Assurance
Effectiveness of
Countermeasures against Theft of
Intellectual Properties
Digital content need IT expertise to protect the content intellectual properties rights.
The risk of digital content theft can be managed though strict and practical intellectual
property (IP) policies. The online platforms are notorious and make digital content to be
vulnerable to breach of IP (Chebyshev, Sinitsyn, Parinov, Liskin, & Kupreev, 2018). The
following write-up discusses IP and the developments that can be done to all digital content
to avoid breach of IP.
Intellectual property offers protection for self content that allows other third parties to
utilize the information. This approach encourages large production of intellectual
commodities. For instance, only subscribed Netflix users can get to watch upcoming movies.
This enables Netflix to earn extreme profits. This has not stopped black markets from sharing
movies, top secrets and computer software’s for free which drains revenues for content
creators. Great internet connectivity has increased wide access to informative content through
various inter webs. Informative content which is created by innovators and inventors like
online bloggers, artist and entrepreneurs. The jobs have been created as a result of improved
technologies in this 21 century.
Most innovative people fall prey of stolen content due to lack of licensing
individualized ideas. This is as a result of lack of training and education around protection of
self content. As a frequent user of YouTube, one upcoming video blogger shared her dream
show to a media company. Unfortunately, her idea was turned down through email. But a few
months after her dream show idea was aired on television. This would have been prevented
through legal protection either by trade marking. Like iPhone owners can only access music
by purchasing it, which is the copyright granted to Apple to sell artist music.
Despite various documented methods of intellectual property will not guarantee
protection. Examples are patent, trademarks and trade secrets. Copyrights allow people to use
information, but not as a craft of self made (Sein-Echaluce et al., 2018). It has actually
enhanced digital content to be tracked wild wide. Kaspersky is a great example of well
intellectual good. It is a global software security company that ensures cybercrime is reduced,
advanced antivirus protection and safe online banking (Jamil, & Zaki, 2011). Ensuring
reduced breach of privacy. This actually encourages other companies to counterfeit their
commodities.
Consumers who are willing to use the commodity can buy it. One needs to upload the
code directly online in order to install the software. For the counterfeits produced in the black
market easily get blocked. Forgers lack the permission to produce the exact copyright hence
protecting Kaspserky from imitations. This will actually be effective for global enterprises
like Kylie cosmetics. Codes attached with the product can be tracked to identify fakes and
protect both interests of consumers and profit earned by inventors (Stallings, & Brown,
2017).