Fundamentals Of Business Organisation Report

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Fundamentals Of Business Organisation
Report
7/2/2018
Student Name

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Contents
Introduction................................................................................................................................2
Organizational Structure and management................................................................................2
Organizational Structure.........................................................................................................2
Suitability of the structure......................................................................................................3
Management Style..................................................................................................................4
Marketing Management.............................................................................................................5
Organisation Strategies...........................................................................................................5
Target Market.........................................................................................................................6
7 P’s marketing mix................................................................................................................7
Purpose of chosen Apple........................................................................................................8
Organisation Approach to Marketing.....................................................................................8
Supply chain Management.........................................................................................................9
Supply Chain management process........................................................................................9
Challenges and Solutions.....................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

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Introduction
For a long period of time, Apple has been considered to be the best worldwide company
manufacturing the electronic devices. Apple has 453 retail stores in more than 16 countries.
The quality of production has been increasing day by day as the company has understood the
needs and 5requiremnts of the consumer available in the market. The company is offering a
product like iPhones, iMac and iPod which are unique and user friendly in nature (Panmore
Institute, 2017a). The business has gained this success due to the introduction of uniqueness
and competency in their products as a comparison to their competitors. The analysis made by
the company to understand the taste and preference, customization in the products according
to the requirement of customer makes them different. The success of the business is because
of its organizational structure followed in the organization, the marketing strategies adopted
by the company and the logistics and supply management techniques used by the company.
The company was able to maintain the HR policies which are flexible in nature and easily
adopted by the organization (Grant, 2016).
Organizational Structure and management
Organizational Structure
Apple organizational structure is considered to be hierarchal in nature in which one has to
report to others. This structure in the organization has been developed by the Steve Jobs. Jobs
are offering their advanced thoughts and a strong vision for the trade and this has made the
business successful in the competitive market. The organizational structure of Apple is
guided by the leadership of the Tim Cook. Cook focused on the decentralization of work
while following the hierarchy in the business. Decentralization makes the decision making in
the structure easy so that the level of creativity and innovation can be generated at all the

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levels of the management in the organization. The structure of the organization is bifurcated
into the different basis which includes product portfolio such as iPad, iPhone, iPod, Apple
TV as a result of the association of the product based groups (Panmore Institute, 2017b).
Features of Apple Organizational Structure
Structure of Apple makes the organization grow rapidly while implementing the innovation
in the business. The following are the utmost important features of Apple organization
structure which are as follows:
Product Based groups
The company is distributed its structure on the basis of product produced by the company.
This made the structure of the organization as divisional structure. In Apple, the chain
followed is that below the senior vice president for iOs apps, Vice president for iPad and
Vice president for consumer apps. This helps the structure of the organization to make a
differentiation in their product.
Functions Based groups
The functions of the company also divided on the basis of the function performed by the
individual in the organization. Each level of management in the Apple holds or performs the
specific function in the organization to complete the hierarchy and chain followed in the
company. The top leader of Apple addresses the business needs in terms of their functional
areas (Research Methodology, 2018).
Suitability of the structure
This structure is found suitable to the organization like Apple as there is a long chain of
hierarchy followed in the organisation. if there is follow of decentralization only in the
organisation theme the implementation of work converts into the conflicts and chaos in the