Ask a question from expert

Ask now

ent300 Individual Assignment

10 Pages1727 Words11669 Views
   

Universiti Teknologi Mara

   

Added on  2021-06-08

About This Document

This is not just an assignment but it is the case study of ButterBake Cookies on how the company provides the best cookies worldwide. After reading this case study you will learn how this company uses and implements the Fundamentals of Entrepreneurship. ButterBake Cookies is homemade cookies by Hazwanie Bahari. It is offering a variety of types of cookies such as Dark Chocolate Cookies, and Peppermint Cookies that give customers high satisfaction. Also targeting the busiest workers because we have the service of delivering the product to home customers. 

>> Get more Study resources related to ENT300 Individual Assignment

ent300 Individual Assignment

   

Universiti Teknologi Mara

   Added on 2021-06-08

BookmarkShareRelated Documents
FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)BUSINESS OPPORTUNITYBUSINESS NAMEBUTTERBAKE.COOKIESENTREPRENEUR NAMEHZWANIE BINTI BAHARIPREPARED BYNAME: HAZWANIE BINTI BAHARIMATRIX NO: 2018443586 PROGRAM AP111FACULTY TOWN AND REGIONAL PLANNINGDEPARTMENT OF BUILT ENVIRONMENT STUDIES AND TECHNOLOGYSESSION MARCH 2021-JULY 2021PREPARED FOR:DR. MOHD AFANDI ABU BAKAR SUBMISSION DATE 24 May 2021
ent300 Individual Assignment_1
TABLE OF CONTENTSNO.CONTENTSPAGE1.0 EXECUTIVE SUMMARY32.0PROJECT DESCRIPTION – BEFORE ACTIVITY43.0PROJECT OUTCOME – AFTER ACTIVITY5-64.0EXPERIENTIAL LEARNING75.0CONCLUSION8APPENDICES9-101.0 EXECUTIVE SUMMARY2
ent300 Individual Assignment_2
ButterBake Cookies is homemade cookies by Hazwanie Bahari. It is offering a variety oftypes of cookies such as Rolled oat chocolate cookies, Dark Chocolate Cookies, andPeppermint Cookies that give customers high satisfaction. The customers are from lowerand higher income levels who want to consume a product at an affordable price. Alsotargeting the busiest workers because we have the service of delivering the product tohome customers. ButterBake Cookies offers a range of cookies that give good nutrition, lowsugar, low calories and get certified halal. Bandar Country Homes is the place where most people live either with families, alone orwith friends so we believe that the demand will rise over the year. The marketing strategyby ButterBake Cookies is to highlight the quality and price of our products and services.ButterBake Cookies offer an affordable price because the majority of customers are fromlower-income people and unaffordable families in Bandar Country Homes Thus, we developa marketing strategy that attracts especially poor people to come to our shop.This product provide the best services to customers at affordable prices with good qualityingredients. The customer can only get our cookies from our social media like Instagramand WhatsApp. We use cost-based pricing strategies which is it means the cost is based byadding a profit element to the product.2.0 PROJECT DESCRIPTION – BEFORE ACTIVITY3
ent300 Individual Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment On Convenience Store
|5
|1056
|16

Boost Juice Company Marketing Strategies in Australia and China
|9
|2242
|418

Launching a New Venture- Assignment
|16
|4998
|222

Healthy food industry | Marketing Principles
|27
|6434
|50

Consumer Behavior for Unilever Personal Care Division
|11
|2746
|66

Business Plan for Health and Fresh Bakery: Company Description, Vision and Mission, SWOT and PESTLE Analysis, STP Segmentation, Targeting, and Positioning
|10
|2446
|223