Emergency Drone System: A Business Idea

Running Head: FUNDAMENTALS OF ENTREPRENEURSHIP
FUNDAMENTALS OF ENTREPRENEURSHIP
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FUNDAMENTALS OF ENTREPRENEURSHIP 1
Introduction
Emergency drone system will be one of the most innovative business ideas in this business world
where most of the countries are facing issues related to health care. This business idea is being
generated by exploring drone base market which forms the foundation of this new concept in this
business world. Drones are already present in market for different purpose like entertainment,
video filming and events (Kim et al., 2017). This business concept will help in resolving
emergency health care issues which has become very critical for present population which are
suffering from lot of stress and work pressure due to tough competition.
Problem and need analysis
It has been found that there are many countries which are facing health related problem due to
their poor life style. Australia is considered as one of the most developed countries in the world
but at the same time this country is also known as one of the country where cases of death due to
heart attack (Clark et al., 2008). This health issue is continuously increasing every year and has
become one of the biggest issues for both government as well as individuals living in the society.
Australian government has to spend millions of dollars for health care programs. Growing
competition in organizations is considered as one of the biggest reason for spreading heart
related disease. In addition, growing of traffic has become one of the most difficult challenges to
provide emergency health care service and as a result of this many patients have lost their lives
while struggling for medical support (Krum and Stewart, 2009). In this situation, objective of
this business concept is to develop a drone based medical service system which will use aerial
route to provide their service. This medical drone will offer emergency medical support like
CPR, Blood requirement and other insulin’s which are required on emergency base. In addition,
this drone will include an artificial intelligence base operating system which be activated when
patient is alone and is not able to receive any kind of help. This business idea will be able to link
all the shareholders of the country such as individuals, government, profit and non-profit
organization (Van de Voorde wt al., 2017). As this problem is not limited to single individual
and has become one of the biggest problems of the society. In this situation, government as well
as community want to get solution of this issue and are willing to pay any cost because they are
aware that it is related to their health safety and will not take any kind of risk. This business idea
can be linked with emerging trend because at present health care industry has become one of the
most profitable businesses on the global level (Claesson et al., 2017). Therefore, it will not be
difficult for this business idea to get an entry in the present business market.

FUNDAMENTALS OF ENTREPRENEURSHIP 2
Consumer analysis
Medical care service in Australia is very costly and it has been found that an average family has
to spend almost one third of their saving for health care service. In case of emergency, this cost
also increases dependent on the type of health care service offered to the patient. In case of
emergency, it is very imported that patient will receive medical assistance on immediate base,
especially when their life is in risk (Handel and Kolstad, 2015). In this situation, emergency
medical drone will emerge as one of the best option available in the market due to its rapid
service offering within reasonable cost. In fact, this idea is being developed by considering the
income of an average individual and their spending on health care services. One of the challenge
related to this idea is that it is using mechanical drone which is a machine and therefore we
cannot completely ignore that fault will never occur during service offering. To eliminate this
risk, one of the best ways is to doing service of these drones on regular base (Ashwood et al.,
2017). As the objective of this business idea is to lower down the health related risk associated
with the individual so it will not be any problem for the target audience to purchase this kind of
health care. This drone emergency medical care service has various important benefits (Claesson
et al., 2017). One of the most important benefits is its capability of reaching to the patient with in
time period of 3 minutes. Another important benefit is cost effectiveness of this service. In this
way health care service will not impact the pocket of a common individual which already in
struggling for their bread and butter.
Market Analysis
At present health care sector is considered as one of the most profitable sector among all the
business sections. In this situation, there is various private health care services which are offering
similar kind of service in the market and therefore will try their best to create barrier for this
business idea in the present market (Zhang, 2015). But the cost efficient and rapid delivery speed
will not offer this idea to face any kind of barrier created by these kinds of competitors. Life