MBA601 Fundamentals of Entrepreneurship | DELIGROCE
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MBA601 Fundamentals of Entrepreneurship (MBA601)
Added on 2019-11-08
MBA601 Fundamentals of Entrepreneurship | DELIGROCE
MBA601 Fundamentals of Entrepreneurship (MBA601)
Added on 2019-11-08
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Running head: FUNDAMENTALS OF ENTREPRENEURSHIPFundamentals of EntrepreneurshipName of the StudentName of the UniversityAuthor’s note
1FUNDAMENTALS OF ENTREPRENEURSHIPExecutive Summary This report includes a business plan for the new business venture DELIGROCE. It is aninternet based application which is basically a service provider to deliver groceries at thedoorsteps of the target customer. The idea of this service is to make the lives of already busyindividuals a little less hectic. Based on the growing popularity of e-commerce powered byinternet trend and considering we are living in the virtual world it is only fitting to develop aninnovative idea of business on the fundamentals of internet usage. The idea of the new businessis to craft an inventive application for the purchase and delivery of grocery items. For anindividual who has a family or even if he or she lives alone needs groceries, it is very essentialpart of the livelihood that one leads. Grocery shopping is like a task of the week or month that istedious but also has become a part of life and hence most people end up enjoying it despite of itbeing tiring and drab.
2FUNDAMENTALS OF ENTREPRENEURSHIPTable of ContentsExecutive Summary.........................................................................................................................1Table of Contents.............................................................................................................................21.0Description of the business...................................................................................................4Type of industry:..........................................................................................................................4Mission statement:.......................................................................................................................4Business Model:...........................................................................................................................52.0 Description of the Industry........................................................................................................6Future outlook and trends............................................................................................................6Analysis of Competitors..............................................................................................................7Industry and Market forecasts.....................................................................................................83.0 Technology Plan........................................................................................................................8Description of technology............................................................................................................8Technology comparison...............................................................................................................9Commercialization requirement..................................................................................................94.0 Marketing Plan.........................................................................................................................10Market segment.............................................................................................................................10Product and service....................................................................................................................11Pricing........................................................................................................................................11
3FUNDAMENTALS OF ENTREPRENEURSHIPDistribution................................................................................................................................11Promotion..................................................................................................................................115.0 Financial Plan..........................................................................................................................12Break even Analysis..................................................................................................................12Pro Forma Cash flow Statement................................................................................................12Pro forma balance sheet.............................................................................................................136.0 Production plan........................................................................................................................147.0 Organizational plan..................................................................................................................14Form of Ownership....................................................................................................................14Organizational Structure............................................................................................................148.0 Operational plan.......................................................................................................................15Reference List:...............................................................................................................................16
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