This report provides a market environment analysis for Samsung refrigerators in Australia. It includes brand summary, micro and macro level factors, persona of ideal target market, customer decision making model analysis, and conclusion. The document type is a report and the type of assignment is not mentioned.

MKT10007 FUNDAMENTALS OF MARKETING GUIDE: ASSIGNMENT 2

The assignment requires students to choose an industry/product category, select a brand within that industry, and write an individual report on that brand. Then, as a group, students must create a video presentation proposing a new product for an underserved market segment within the chosen industry.

This report provides a clear perception about the brand and product of Samsung refrigerators in Australia. It includes market analysis, customer persona, and customer decision making model analysis.

Market Environment Analysis for Samsung Refrigerators in Australia

This document explores the management economics of Samsung, specifically focusing on the demand, market equilibrium, and price elasticity of its smartphone product line. It provides a brief overview of Samsung Electronics' business profile and history, as well as an analysis of factors influencing price elasticity of demand. The document also discusses the effects of substitutes, complements, consumer income, consumer preferences, and consumer expectations on the demand for Samsung Galaxy Note 20. Additionally, it examines the pricing policy of Samsung in response to market conditions.

Market Environment Analysis for Samsung Refrigerators in Australia

Management Economics of Samsung: Demand, Market Equilibrium, and Price Elasticitylg...

Management Economics of Samsung: Demand, Market Equilibrium, and Price Elasticity