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Fundamentals of Marketing Assignment - Apple I Pad 9.7

Added on - 08 Dec 2020

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Fundamentals of Marketing
EXECUTIVE SUMMARYThe following report includes the marketing strategies of Apple I pad 9.7” for targetingbusiness men across the world. It provides the reason for selecting the particular target segmentas well as focuses on segment attractive table that provides the information of several factorsrelated to segment. Apart from this, Brand positioning of the project is been discussed whichemphasise on certain factors such as developing brand personality, focusing on providinginnovative services and providing the individuality of their products from the exiting one inmarket and highlighting the advanced features of all devices which make them most suitable frotheir purposes. Apart from this various marketing mix strategies has been recommended whichcan be adopted for effective ales in comparison to present strategies which are adopted by Applefor selling their product among different market segment. Also, thee devices are considered to bebest for facilitating various business as they posse certain features that can effectively handlemany operations which are adopted in business activities.
Table of ContentsINTRODUCTION..........................................................................................................................2SECTION-1.....................................................................................................................................2Target Segment of Apple I-Pad 9.7”...........................................................................................2SECTION-2....................................................................................................................................3Brand Positioning........................................................................................................................3SECTION -3....................................................................................................................................6Marketing Mix...........................................................................................................................6SECTION-4.....................................................................................................................................9CONCLUSION...........................................................................................................................91
INTRODUCTIONFundamental of marketing is very important in order to promote the product in market bypersuading the individual about its special features which are suitable for satisfying their needsand requirements. The following report discuses various aspects of target segment of Apple Ipad such as the brand positioning which is done in order to make a different image in the mind ofBusiness men who can use it for their own convenience. Apart from this the market mix of I padis discussed which will lead to increase their sale among the target customers with effectivestrategies that follow several tactics(Datta, Ailawadi and van Heerde, 2017). Also, it emphasison various concepts which are used in marketing mix such as influencing business person to usethe product in order to achieve their goals and objective by using I pad that ha advancedtechnological features which will facilitate them for many purposes.SECTION-1Target Segment of Apple I-Pad 9.7”Segmentation can define as the process which includes bifurcating the group of potentialcustomer according to their similar characteristics. This concept is needed to be targeted by themanufacturer in order to market its product or services in accordance to their choices andpreferences by formulating strategies for promotion to attract them for buying their offerings.For Apple I-Pad 9.7” product, segment ofBusiness menare targeted for selling. As it isconsidered to be handy tool that facilitates all commercial activities because it can be fetchedeasily on devices like tablets which has eliminated the barrier of communication as individualcan contact anyone at anywhere(Slater, 2015).Attractiveness table for this segmentUsage SegmentLowModerateHighSize and Growth--HighStructuralAttractiveness--HighObjectives andResources--High2
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