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Fundamentals of Marketing Assignment - Apple I-pad

Added on - 23 Nov 2020

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Fundamentals ofMarketing
Executive SummaryFundamentals of marketing consists the all activities of individuals and organizationsdesigned that helps to identify the anticipates and satisfied customer requirements profitability.On the other hand, marketing is the social and managerial process that is more helpful to containthe customer needs as per their suitability level. Present study will be based on marketingfundamentals that will be based on Apple I-pad 9.7. This study will enrich the marketing ofApple I-Pad in different manner. Target segment is a group of customers within a business hasdecided to aim its marketing efforts towards the target market group. Target segment is theparticular customer segments on the basis of income, location, age and lifestyle. Apple Inc. hasdecided to approach education sector because the both teachers and students love iPad. It helps toenable to meet the great opportunities to create hands on, customization learning experience.
Table of ContentsINTRODUCTION...........................................................................................................................1Section 1- Target segment...............................................................................................................1Section 2- Brand Positioning...........................................................................................................2Positioning Map..............................................................................................................................3Section 3- The Marketing Mix.........................................................................................................43.1. PLC and the diffusion of innovation....................................................................................43.2 Types of consumer product...................................................................................................5Recommended a marketing Mix.................................................................................................53.3 Product..................................................................................................................................53.4 Place......................................................................................................................................53.5 Promotion..............................................................................................................................63.6 Price.......................................................................................................................................6Section 4- Conclusion, ethics and social Responsibility.................................................................7REFERENCES...............................................................................................................................8
INTRODUCTIONFundamentals of marketing consists the all activities of individuals and organizationsdesigned that helps to identify the anticipates and satisfied customer requirements profitability.On the other hand, marketing is the social and managerial process that is more helpful to containthe customer needs as per their suitability level. Present study will be based on marketingfundamentals that will be based on Apple I-pad 9.7. This study will enrich the marketing ofApple I-Pad in different manner.Study has focusing on the size and growth segmentattractiveness in order to get the best positive outcome results. Assignment will be also explainsthe target segment through company will easily attract the target segment towards the productand services.Study also explains the importance of brand positioning with the help of Brandpositioning map (Arruda Filhoand et.al.,2014). Marketing fundamentals are majorly segmentedthe product into 4 marketing mixes through company can easily measure the expected productsale such as product, price, place and promotion. These marketing mix components will explainproduct identity into deeper manner. To make perfect image in front of their target customerscompany also needs to explain the best.Section 1- Target segmentTarget segment is a group of customers within a business has decided to aim itsmarketing efforts towards the target market group. Target segment is the particular customersegments on the basis of income, location, age and lifestyle. Apple Inc. has decided to approacheducation sector because the both teachers and students love iPad. It helps to enable to meet thegreat opportunities to create hands on, customization learning experience. The reason to selecteducation sector as a target market is the reason to accomplish the student and teacher goals inmore productive manner (Babiuk, Braun and Campbell, 2015). In present scenario, E-learninghas been developed in wast manner. Schools, education centers are developing their classroominfrastructure with well equipped with advanced technologies. Apple products has enlarged theopportunities for children as well as teachers to grow more and to learn more for targeting theirtarget segment customers. As per the research, it has been found that. Apple launches iPad 9.7-inch 2018 model for students at cheaper prices. They provide iPad model to the students at $299,while with regular customers they offering the same model at $329. The approach behind thetarget segments are that E-learning is the source of fast learning that also helps to reduce the1
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