Fundamentals of Public Relations Campaign Analysis - University Name

This assignment analyzes a public relations campaign designed to restore the reputation of Pizza Rush. It outlines the scope, theme, and objectives of the campaign, focusing on hygiene and customer service. The analysis covers current trends in public relations, including thought leadership and social media. It identifies the target audience and proposes campaign options, such as video advertisements and public interactions. The assignment also details the implementation plan, including campaign objectives, consultation processes, and estimated costs for various advertising methods. Ethical considerations, such as compliance with ADMA and PRIA codes, anti-discrimination policies, copyright issues, and privacy concerns, are thoroughly addressed. The influence of cultural diversity on product promotion is also considered, with references to relevant academic sources.

Running head: FUNDAMENTALS OF PUBLIC RELATIONS
FUNDAMENTALS OF PUBLIC RELATIONS
Name of the Student
Name of the University
Author note

1FUNDAMENTALS OF PUBLIC RELATIONS
Part A: Research Public Campaign
Answer 1:
To restore the reputation of the company, it is the responsibility of the Public Relation to
lay down the scope, theme and the objectives of the campaign. The scope of the campaign would
be to highlight, uplift and restore the reputation of the company that would make it the popular
choice among the Australian customers. The theme of the campaign would be to show how
hygienic the company is and that they do not compromise with the health of the customers in any
way. The first objective could introduce the company as a hygienic setting where people can
come and grab a quick bite in a relaxed setting. The second objective could promote the
professional behaviour of the employees who are ready to serve the customers and appreciate
their jobs.
Answer 2:
Current emerging trends in public relations include giving emphasis on thought
leadership that would encourage the company to target a wider audience and include the different
intellect of the people that can help a company grow and develop. Artificial intelligence is also
gaining momentum that helps the company speed up tasks and help make better business
decisions (Allagui and Breslow 2016). More importantly, the emergence of social media
campaigns have improved the communication skills and this can help the company to advertise
its policies to a wider audience.
Answer 3:
The campaign’s audience are the adults of all age ranges across genders who are sociable,
friendly and use the social media platforms like YouTube.

2FUNDAMENTALS OF PUBLIC RELATIONS
Answer 4:
The campaign options include creating an advertisement showing how responsible the
employees of the company are. They can upload the videos on all social platforms and advertise
on television and radios (Ribeiro 2018). They can do a public campaign on the roads while
interacting with the customers.
Answer 5:
The campaign would be shown to the leader of the creative head and the leader of the
company. As far as the stakeholders are concerned, the campaign would be shown to the
investors of the company, the employees to get their feedback and finally to the targeted
customers.

3FUNDAMENTALS OF PUBLIC RELATIONS
Part B: Preparing to Implement the Campaign
Answer 1:
The campaign objective – The employees of the company are dedicated to serve the customers
with the best quality of food and are motivated to cater to the needs of the customers.
The campaign plan – To create a video and advertise it on various online platforms that show
cases the competency and the responsibility of the employees.
Answer 2:
Before proceeding with the campaign, the investors of the Pizza Rush Company and the
creative team should be consulted. The employees can also be consulted so that they can give
proper feedback that can help improve the campaign plans.
Answer 3:
Setup process Setup cost
National T.V. advertising Design and production $5 million to $10 million
Mail advertising Design $1 million to $5 million
Web Content Development of web
content and graphical
assets
$6 million to $10 million
Answer 4:
a. It is important to comply with the ADMA code of practice for sending emails to the
customers. The wishes of the customers have to be respected and an option of removing it

4FUNDAMENTALS OF PUBLIC RELATIONS
from the database should be created if they do not wish to receive the emails (Graf et al.
2015).
b. The ethical principles outlined in the Public Relations Institute of Australia Code of
Ethics state that the members should deal with their employers, the clients and the
prospective clients in an honest manner with all the workers that include the superiors
and the subordinates, the public officials, the public, the media and the members of PRIA
(Yang, Taylor and Saffer 2016).
c. In order to have a diverse work environment, the company has to comply with the anti-
discrimination policies that would include people from different race, sex, cultures and so
on.
d. The copyright issues lay down that the intellectual property from other companies.
e. The privacy of the customers should be respected and their pictures cannot be taken
without their consent.
f. Influence of different cultures can increase the sales and promotion of the product. The
flavors of the pizza can be enhanced with incorporating cuisine of different cultures.

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References
Allagui, I. and Breslow, H., 2016. Social media for public relations: Lessons from four effective
cases. Public Relations Review, 42(1), pp.20-30.
Graf, C., Deakin, L., Docking, M., Jones, J., Joshua, S., McKerahan, T., Ottmar, M., Stevens, A.,
Wates, E. and Wyatt, D., 2015. Best practice guidelines on publishing ethics: A publisher's
perspective. Advanced Materials, 27(2), pp.370-387.
Ribeiro, T.P., 2018. A Decentralized Approach to a Social Media Marketing Campaign: Proof of
Concept.
Yang, A., Taylor, M. and Saffer, A.J., 2016. Ethical convergence, divergence or communitas?
An examination of public relations and journalism codes of ethics. Public relations
review, 42(1), pp.146-160.