Importance of Tourism and Hospitality Industry

The assignment emphasizes the significance of tourism and hospitality industry for a nation's economic growth and cultural exchange. It highlights the importance of proper structure and marketing components for organizations to thrive in this industry. The document also touches on the negative impacts of tourism, such as pollution and increased risk from terrorism.

Fundamentals of Tourism

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY : ESSAY........................................................................................................................3
CONCLUSION....................................................................................................................................5
REFERENCERS..................................................................................................................................6

INTRODUCTION
Travel industry is one of the biggest and important sector of the world. As they use to
connect different parts of world and help people in completing their work by going in different parts
of world. Also, they an important role in reducing the cultural difference of nations and states.
Beneath is a essay, which will help in detaining about tourism and hospitality sector and also help in
gaining knowledge about the characteristics of them. Along with all this, the structure, components
and evaluation of tourism and hospitality industry will come in study, and also knowledge regarding
marketing of it will get discussed (Egger, Gula and Walcher, 2014). In the last, a critical study will
take place on products and process of tourism and hospitality sector.
MAIN BODY : ESSAY
Travel and Tourism is a industry which is very much important in modern era. As they help
society in making interaction with other culture and also help them in going in different parts of the
world, so that they can perform their operations in effective manner. This also have played an
important role in increasing the level of business all around the world and also has helped them in
selling and performing their operations in different of the world. Therefore, it can be said that in
development and growth of a nation and business, travel and tourism industry use to play a vital
role (El-Gohary, 2016). Along with this, it has helped the world in reducing the cultural difference
of them, so that they can enjoy and get information about the culture and about it's history and
importance. This all lead the society in sharing their culture, so that they can live a better life and
also have diversity in their daily living. Along with this, tourism sector help people of a nation in
getting opportunities of business. As in this, people who are performing their operations in hosting
nation get opportunities to serve ample number of customers which come there, so that they can
enjoy culture of that nation. This all help country in attracting the economy of other nation, which
directly results in increase in economy of host. In business environment of UK, there are ample
number of organisations which use to perform their operations in tourism industry, some of them
are Cyprus Tourism, Brad on Avon Tourist Information and many other. Along with this, there are
different characteristics of travel and tourism industry which help them in performing their
operations in effective manner. As the main characteristic of tourism and hospitality industry is
Perishability (Fletcher and et. al, 2017). As in this, it is said that, the products and services offered
in these sector can not be stores. For example, if train has left the station then it cannot be reversed,
and also seats in hotels, air crafts and other cannot be stored for future sale. Along with this, another
important characteristic of these industry is People oriented. As according to this, sector of
hospitality and tourism sector is related to people only. They are able to perform their operations by

the help of people only, if at some place people is not there, then no tourism and hospitality
organisation is able to grow and develop their business. For example, UK is very huge nation, and
also have huge number of population, as this help tourism and hospitality in providing their
products and services to ample number of people, so that they can generate some revenue and also
get some profits (Holden, 2016). This all help them in growing and developing their business.
Another characteristic of tourism and hospitality sector is that it is intangible. As the products and
services offered by organisations of these sector are intangible and no one can see, and touch them.
For example, if a person has booked tickets for flight, then the person is not able to touch or see that
product and the possible is that, they are able to feel that service which they are getting from
organisation.
In UK, tourism and hospitality industry is very huge in size and also play a vital role in
economy of nation. The evaluation of hospitality and tourism industry in UK has helped nation in
increasing their economy at huge level and has also helped them in increasing the job and business
opportunities on working environment of nation. As, Europe is one of the biggest market of tourism
and hospitality industry in the world and also use to serve huge number of guests every year. Along
with this, the number of guests at number of guests in business environment of nation is still
increasing, which has helped ample number of organisation to develop and grow their business at
rapid speed (Huggett, 2016). For this, it is very much important for a nation like UK to follow a
specific structure of tourism and hospitality sector. The points which are concerned in structure of
these sector are Attraction, as it is very much important for a nation to have some thing which can
attract ample number of tourists. Therefore, it is very much important for them to have some natural
resource, which can help them in attracting ample number of guests from different parts of the
world. Along with this, if they do not have the same, then it is very much important for that nation
to make some man made attractions. As, UK is very much rich in natural as well as in human made
attractions, and these all help them in attracting huge number of guests every year. Along with this,
transportation is another most important part of this structure, as it is very much essential for a
nation to have proper transportation service for their guest, so that they can cover their destination
points very easily (Tussyadiah, 2014). When it come to UK, it is very clear that it is the nation
which is full of transportation facilities, so that their guest do not face any type of issue. Along with
this, for performing operations, there are ample number of different marketing strategies used by
organisations of the nation, so that they can attract ample number of customers. But in travel and
tourism industry it is very much important for an organisation to make study of some components,
so that they can make proper marketing strategies of them (Joppe and Li, 2016). The main
components which is required by an organisation is need of their customers. As in this, the main
focus of organisation like TUI, and IBIS Hotel is on needs and demands of their customers. This

help them in making marketing strategies, which they can use to detail about the products and
services they are offering to their customers so that their needs and demands can get fulfilled. Also,
another component which they use to study while making marketing strategies is Profitability. As
each and every organisation in the world, use to perform their operations, so that they can gain
profits and also can grow and develop themselves (Keller and et. al, 2016). Therefore, for TUI also,
it is very much important to check that the products they are offering to their customers can give
them profit or not.
There are ample number of products and services offered by tourism and hospitality
industry, as it help huge number of people in getting luxury pleasure and also help them in fulfilling
their needs and demands, so that they ca satisfied (Li and et. al, 2017). The most common products
which are offered by them are travel accommodation, room accommodation, and food
accommodation. These products are the most important for an individual, while they are going
some where on any tour. These products and services are very much helpful for them, so that they
do not face any type of problem at the time of tour. Along with positive impact, there are few
negative aspect of these products and process of tourism and hospitality industry. As, this all leads
to increase in pollutions and also, for some unwanted person like terrorist it become very much easy
to use the products and process of tourism and hospitality industry (Page, 2014). This all lead to
harm for society and environment also.
CONCLUSION
From the above report, it has been concluded that, tourism and hospitality industry is very
much important for a nation, as this help them in improving their economic conditions and also help
them in making interaction of different cultures of nation. Along with this, it has been concluded
that there are different characteristic of tourism and hospitality industry which help them in
performing their operations. Also, for nation it is very much important to have proper structure, so
that tourism and hospitality organisations in their working environment can get developed. Along
with this, different marketing components have to considered by an organisation while making
marketing of their products and service.

REFERENCERS
Books and Journal
Egger, R., Gula, I. and Walcher, D., 2014. Open tourism. Open innovation, crowdsourcing and
collaborative consumption challenging the tourism industry.
El-Gohary, H., 2016. Halal tourism, is it really Halal?. Tourism Management Perspectives. 19.
pp.124-130.
Fletcher, J. and et. al., 2017. Tourism: Principles and practice. Pearson UK.
Holden, A., 2016. Environment and tourism. Routledge.
Huggett, R., 2016. Fundamentals of geomorphology. Routledge.
Joppe, M. and Li, X. P., 2016. Productivity measurement in tourism: The need for better
tools. Journal of Travel Research. 55(2). pp.139-149.
Keller, B. and et. al., 2016, July. Data-centered platforms in tourism: advantages and challenges for
digital enterprise architecture. In International conference on business information
systems (pp. 299-310). Springer, Cham.
Li, Y. and et. al., 2017. The concept of smart tourism in the context of tourism information
services. Tourism Management. 58. pp.293-300.
Page, S. J., 2014. Tourism management. Routledge.
Tussyadiah, I. P., 2014. Toward a theoretical foundation for experience design in tourism. Journal
of Travel Research. 53(5). pp.543-564.