Event Business Case Executive Summary 2022

Running head: FUNDRASING EVENT –BUSINESS CASE
FUNDRAISING EVENT-BUSINESS CASE
Name of the student:
Name of the university:
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1FUNDRAISING EVENT-BUSINESS CASE
Table of Contents
Executive summary........................................................................................................2
Introduction and Overview............................................................................................3
Market Anlaysis.............................................................................................................3
Assessment of Benfits....................................................................................................4
Cost/Benfit Assessment.................................................................................................4
Option Appraisal – Recommended Option....................................................................5
Key Assumptions and Dependencies.............................................................................5
Risk and Sensitivity Analysis.........................................................................................6
Resource Requirements and costs..................................................................................6
Funding source and Timing...........................................................................................7
Timescales......................................................................................................................7
Comments / issues..........................................................................................................7
Conclusion and Recommendations................................................................................8
Appendix........................................................................................................................9

2FUNDRAISING EVENT-BUSINESS CASE
Executive summary
The main objective of the business case is to raise $3 million dollars from the fundraising
event where Women’s Day event on 8th March has been chosen for the fundraising activity.
The degree of confidence in the market is quite high due to the funding organizational
support from the government regulations and the availability of various charity organizations.
The real benefits from making the investment are the guests in the event which will increase
the promotion across the market and the region building the goodwill and the growth of
funds. The recmmonded option is to perform the funding operations of donation collection
with more technological security through online donation system where the liquid cash will
not be circulated in much. The sensitivity of the risk lies in cost overruns where the added
feature with the technology set up like the e-delivery of cash and the crypto-security features
will require more financial assistance. The process of fund collection will be for 6 months or
more, and the most recommended option for the funding event will be to adjust the expenses
and accommodate the cyber security with high technology options for the online financial
transactions in the funding.
Year 1
(in million)
Year 2
(in million)
Total Cash
Outlay
(in million)
Investment Value
(£) – Capital and
Revenue
$1,50,000 $2,00.000 $350,000
Available /
Committed Funding
$80,000 $1,65,000 $245,000
Return on
Investment (ROI)
$70,000 $35,000 $105,000

3FUNDRAISING EVENT-BUSINESS CASE
Introduction and Overview
The setting of the business case is related to the fundraising event. The context is
related to fundraising on International Women’s Day. The Women’s Day event on 8th March
has been chosen for the fundraising activity. The background is related to promotion of
financial grants to the women in the poverty-ridden classes and supporting them through this
fundraising activity. The purpose of the business case is to raise the funding on the
International Women’s day by donating to the women in the charity organizations and to the
Australian government. The main objective of the business case is to raise $3 million dollars
from the fundraising event in 30 days through active planning, organizing and implementing
the event within the full period. The full event will take 62 days, where the first 20 days will
be on planning and organizing. This project is part of another larger programme related to the
disaster management fundraising where the amount of funds are mostly collected for the
women, children and the old people who suffer in the natural disasters occurring. The
business case will be based much on the cost benefit analysis where the investment is to be
given highest priority with allocation of funds from the shareholders to conduct the event and
the team meetings are to be held where the budgeted amount to be invested on the project are
to be discussed.