Fundraising in Healthcare | Report

Running head: FUNDRAISING IN HEALTH
Fundraising in healthcare
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Introduction
There are many organizations in Canada that provides different healthcare services. Some of
these organizations are charity institution. However, one of the challenges that these institutions
face is financial constraints. Members of the society need consistent and endless health services.
Consequently, Love, (2018) sated that one of the ways in which these organizations solicit for
funds is through fundraising. During fundraising, it is important to come up with specific
strategies that control the process. Some of these issues include accountability mechanism, the
targeted audience and evaluation mechanism. The goal of this assignment is to describe one of
the organizations in Canada, the purpose and strategies of funding the chosen goal.
The chosen organization: Calgary SCOPE Society.
Description of the organization including mission and vision.
The Calgary SCOPE Society is a registered non-profit organization in Canada that support
people living with disabilities in Calgary. According to Corrado, (2018) the institution has been
in existence for more than thirty years now. Some of the people the institution serve include
infants, seniors, adults, and other specific members in the community. In supporting these group
of people in Calgary, the Calgary SCOPE society cooperate other members of the society to fund
the activities in the society. According to Zheng & McKeever, (2016), the services in this
organization are always innovative with the aim of solving most problems facing people with
disabilities. The mission of this institution is to connect with the disabled in the society
including their families and friends to understand their challenges and come up with solution that
aims at social justice. There are multiple principles that guide the work of this organization.
Some of these principles include responsiveness, respect for choices and diversity, collective

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evaluation, dialogue and reflection, careful learning, listening and caring approaches among
other principles.
Program for fund and reason for funding
The Calgary SCOPE society in Canada engage in multiple activities. However, one of the main
program that needs fundraising for now is the construction of the disability action hall. The
reason for choosing disability action hall as the main program for fundraising is that it will
provide the disabled a place to come and create ways that will shape their future. People with
disabilities will share their experiences including their attitudes and the events that have been
affecting their lives. Apart from discussing among themselves, people with disability will also
have an opportunity to meet caregivers, donors and other government officials. The meeting will
assist them to understand government rules, and their rights as people living with disability. The
last issue is that, the disability group will enjoy some sense of pride and celebration as they share
their experiences. The celebrations will improve their self-esteem and ensure that they are active
in the society. When an individual face challenge, one may think that he or she is the only one
who is going through hard times. However, interaction is important as it ensure that one gets
emotional support according to Weinstein & Barden, (2017). For instance people facing similar
problems are able to share their challenges and get the best way forward. The approach is the
same in people with disability in Calgary.
The targeted audience and reason for that particular group.
The fundraising programs that takes place in Calgary SCOPE Society mainly target anybody that
would wish to contribute to the needy families. However, for this scenario the fundraising will
emphasize on the church ministries across Canada. The reason for targeting church ministries is

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that they reach to a wider group of people in the society. From the ministry connections, it is
evident that this contribution program would be faster and raise high amount of money. The
second reason is that many church ministries have people with disabilities at heart1. Some of the
disable people also belong to these church ministries. Churches also have their own campaigns to
support the poor. In this case, the fundraising is neutral, the funds raised from the process will
assist the whole society. Many people will contribute towards this process because it is not
biased. Besides that, when this hall is built churches can also get the opportunity to teach people
with disability on their powers and needs. Creating a close contact with these families is going to
be easy. Lastly, facilitating this fund drive with church ministries would be easy as they will take
it as their own initiative. It is important to note that churches emphasize on the well-being of
other people. Supporting these people through funds is one of the ways of ensuring that their
needs are met.
The fundraising strategies and reasons for their adoption.
According to Amaral et al, (2016), a well laid fundraising strategy is a crucial aspect for a timely
and successful fundraising program. Fundraising strategy refers to the developed plan of
generating funds through multiple activities. After reviewing the targeted audience in Calgary,
some of the main two strategies that this fund drive would adopt include the following;
Mobile enabled giving
In the process of identifying the targeted audience, one of the main characteristics of the
audience is that many of them possess smartphones. However, the mobile phones are used for
multiple purposes including banking. In a way to make the fundraising easy it would be

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important to make use of what the targeted audience poses. Church ministries and the general
public are able to send their contribution through their mobile phones.
On the other hand, the Calgary Scope Society will have established account name and account
number that people can use to channel their contribution. Consequently, all the members’
donations will end up in the same account. Kasri & Putri, (2018) stated that availing mobile
giving has many advantages to the society. The first main one is that not all members can make
up to a fundraising event, however, they can make use of the mobile giving service at any time
they wish. The absent donors will have easy time to assist the disability hall program according
to Pleasant et al, (2018). Besides that, it will be easy to have information of people who have
contributed and the amount. It ensures that the organization have a consistent record that will
assist during evaluation process.
The mobile initiated method also have some few disadvantages. The first one is that if the mobile
banking providers are not functional then the whole process is delayed. Secondly, the strategy is
not automatic, Hellmann et al, (2019) said that it means that if the donor do a mistake in writing
the account number, the money may end up in other places. It needs some keenness.
Online donation strategy.
In this strategy, Costa et al, (2019) stated that it involves having organization website where
donation information is available and members can contribute at any moment. In the donation
website, the organization will present the information relating to the reasons why it needs
assistance from the targeted audience. Apart from that, the website will have the benefits of
giving towards the completion of the disability hall. The last part will have the donation details,
for example PayPal or other means of payment that the organization can adopt. However, it is

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important to have multiple means since the targeted audience may be using different methods of
payment according to Ward et al, (2018).
Some of the reasons for having this method is that it can cover donors from overseas. For
example, the church ministries can have other members who stay in other countries but willing to
send their contribution. After having a website, Trepci & Hasenauer, (2018) stated that the
oversea donors will only need the link to connect to the website. The website have every
information including land line numbers they can use to contact the organization to confirm the
details according to Comello et al, (2016). The other advantage is that members can advertise the
website in other platforms. For example Facebook, Instagram and twitter. The advertisement can
generate a lot of traffic ensuring that the organization gather more funds. The process is simple
and do not consume a lot of donor’s time. He or she do not have to sit down to write a cheque to
Calgary Society. However, in a click of a button the website can prompt payment method.
Consequently, Bray, (2016) stated that the online method have some few disadvantages. One of
the main disadvantage is that it requires many donors who re online. If many people are not
online ten the website can take long time before it gain customers. The other thing is that the
method requires an individual who can consistently engage the donors and assure them that the
fundraising is going to be successful. If there is no assurance then the donors may feel being
conned. Besides that, the website needs to be secure to prevent people like hackers from
phishing. Clients may lose a lot of money incase such things happen.
Accountability and reporting process
The Calgary SCOPE Society is a large non-profit organization. In an event like fundraising, it is
important to have a clear method of communication. For example, having a managing director in

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this scenario is important. All the authorities and powers should come from a single authority.
However, according to Di Lauro et al, (2019), there should be records kept by the accountants
that shows the amount of funds coming in and the amount being spent. During expenditure, the
activity should only be in relation to the disability hall.
In a world where technology rules most of the activities, it is important to a have a fundraising
system in this case. According to Collins et al, (2018), fundraising management system will
assist in recording the funds that comes in and the ones used in the expenditure. With the
fundraising system, it will be easy to regulate on the funds. The work of the managing director
will be to oversee the activity that relate to fundraising plan, queries related to the fundraising
program and implementation programs. When there is an issue, the system managers can report
to the deputy manager. However, if the issue cannot be solved by the deputy manager, then the
manager’s advice is important. In many activities that involve funds, it is important to regulate
the power of decision making. In this cases as a way of ensuring accountability, it is important to
ensure that any decision relating to the funds and the general fundraising program should be
decided in a committee. The move will ensure that sound decisions are made and there is high
level of accountability.
Evaluation framework
In every fundraising process, it is important to assess the strategy at the end. In this fundraising
strategy, Hartmann et al, (2018) stated that one of the evaluation framework is analyzing the
available data at the end of the fundraising. For example, before beginning the fundraising
program the committee will set a target.at the end of the fundraising, the committee will compare
the figures. There are two main strategies that this fund drive would take. At the end of
fundraising, the fundraising committee will compare the two methods and report to the

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organization on which method succeeded and which one fall short according to Owens, (2016).
The second thing is that everyone involved in this method will maintain honesty. There is no
need to wait for long before reporting an issue. If there is something wrong, the committee would
tackle it on the spot and check the best approach according to Sasmito & Fauzan, (2019).
In conclusion, the above essay have elaborated how Calgary Scope would enhance fundraising
process to come up with a disability hall. There are two main strategies in the program. However
it is important to have an overseeing committee for every issue. It will ensure smooth flow of
information apart from tackling the challenges that may come up. All the process in fundraising
should be guided by ethical principles. The legal framework of Canada also control how non-
profit organizations operate and this is another issue in consideration.

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