Fundraising strategy for non-profit health services PDF

Running head:FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 1
Fundraising strategy for non-profit Health Services
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FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 2
Fundraising in Health and Human Services
The case for support
The Non-profit health organizations are very known in almost all the countries in the world.
With respect to 2014 research by NFF (Non-profit finance funds), the non-profit companies
constitute 5.4% of the GDP (gross domestic product) and about 87% employment from the
nonprofit organizations within the field of social services, education and health in Canada. Their
primary objective is to raise funds and otherwise to partake in events that benefit the
communities around them(Aggarwal, Evans, & Nanda, 2012).
Related research
In the year 2004, some nonprofits companies were recorded in Canada, and the number is
increasing every new year. Such organizations should be recognized by the internal revenue
service within Canada for them to remain that way(Aggarwal et al., 2012). Their success mainly
depends on the willingness of the other members of the community to give often. Every
nonprofit organization has its objective goal which is establishing a profitable, steady foundation
with the capability of doing what required to reach its mission(Waters, 2011). Some of the
outlets for these foodstuffs are the restaurants and the grocery stores which are likely to offer
access to healthy foods although the community is required to be more innovative(Cao, 2016).
The urgency
This project will involve the policy and environmental strategies that will contribute to
expanding the replicate in promoting the healthy foods resources in various communities
residing within the Calvary city. Then it will as well facilitate in planning for the innovative

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 3
frameworks that will increase the resources that have never been implemented around or within
the town of Calvary.
The hope of the project
The project will be conducted with the hope of establishing a community gardens to allow
people to grow farm products which can be shared with other family members, neighborhoods.
This will also help in reducing the cost of the household and the food literacy and create the
neighborhood spaces for conservation, beautification, conservation and increase the safety for
the public linking the neighbors by making use of underutilized land. Home gardens will also be
established to offer households with direct access to the fresh vegetables and fruits preferred by
the senior members of various families. Hence the home gardens will provide a crucial role in
providing affordable food of high quality and locally produced food. The schools around the
Calvary city will as well be encouraged to establish gardens which will provide the youth and the
children hands-on practices in science, cultural research and the pressure in growing the food.
Why is the project special or unique?
Many nonprofit organizations and projects have been established in Calgary city hence the fresh
food mobile project will not be the first one and the last project. However, its unique since its
mainly focusing of the senior people within the community who are not able to access proper
diet. The project is as well aiming at transforming the health of the society through raising the
availability of the fresh food among the local individuals.
The model of delivery
Education is one of the key part in transforming the health of a community and many privileges
for the health practitioners to get involved in nonprofit health care programs. Hence this project

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 4
will employ the outreach as one of the key aspect of the fresh food mobile organization. Various
practitioners will be required to go under-served communities through holding the workshops
with the senior people and show the important of eating healthy food. Educators will as well be
sent to healthcare especially in the departments of health and nutrition to educate them on how
they should interact with these senior people in the community.
Organizational vision, mission, and mandate
This fresh food mobile project will be guided by the following mission and vision;
The vision
The concept of the fresh food mobile is to grow the significant number of individuals within the
Calvary city to have the accessibility of well healthy fresh food.
The mission
The mission of this project is to raise the health of the low-economic individuals within Calvary
city through creating some agricultural spaces in the public facilities; a region of the agriculture
and an environmental project that will enable access to healthier fresh foodstuffs and establish
employment, training, and learning.
The description of the project
The product
The fresh food mobile project will be conducted within the market with a wide variety of fresh
farm products like eggs, bread, and other non-perishable commodities. All these items will have
an affordable budget below the market value to attract all the individuals within the Calgary city.

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 5
Hence everybody will be able to access the fresh food like the apples, sweet potatoes, berries,
bananas, the almond milk, and cucumbers though they might vary depending on the seasons.
The process
In the city of Calgary, not every individual can afford to access the nutritious diet. One of the
critical challenges is the financial income since this is one of the geographical regions which is
situated in a very remote and rural area. Also, some financial constraints like weather, time and
access to proper transport may limit the fresh food mobile organization from accessing the food.
One of the goals of this project is increasing the accessibility of fresh food to the communities in
the city hence the need for the following procedures;
Identifying the potential donors
The process of identifying potential donors is one of the most critical factors of this fundraising
project. It is an essential point through it has been considered a keystone in many fundraising
processes. This is because it overwhelms the qualification procedure through a comprehensive
study and screening of the wealth to analyze the propensity and the capacity of the
donor(Weerawardena, McDonald, & Mort, 2010).
Cultivating on the identified prospects
Developing on the identified potential donor is the next important part within the fundraising
processes. The prospective donors should be well nurtured and refined to make the solicitation
easy. Hence the fresh food mobile organization should do the nurturing moderately since too
slow or doing it very fast can cause some challenges. The process itself will need more than
months or less to establish a good association with the donor(Zhuang, Saxton, & Wu, 2014).

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 6
The solicitation of the gifts
This is one of the most challenging processes in fundraising. In this stage, the various donors will
be approached with the satisfied request for a donation in the form of the financial contribution
although other gifts could be accepted. The processes will as well involve a series of the meeting
with more two individuals especially the leaders of various groups(Ebrahim, 2010).
Stewarding the supporters
The stewardship process in this fundraising campaign will be very critical in establishing an
appropriate relationship with the donors for future donations. At this stage, the gifts from
different donor shall be acknowledged and also will be reported on various progress and the
project's outcomes. The acknowledgment will incorporate the donors from all the levels although
their degree of commitment will be considered as well(Ebrahim, 2010).
Evaluation
In the beginning, the finances available may not be adequate although the fresh food mobile
organization need to evaluate the resources at hand. The organization must be meticulous in
tracking the growth of the various assets and expand the as the organization continues to
grow(Najev Čačija, 2013). In respect to this, there is a need to recruit a board of management
The goals
Therefore, the fresh food mobile project will be carried out concerning the following goals.
1. Establish the existing assets within the community to strengthen the whole community.
2. The marketing days will be able to highlight the other marketing organizations within the
community.

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 7
3. Quarterly activities shall be held to raise the connection within the community to increase
the accessibility of the fresh, healthy foods.
4. The market will be opened throughout regardless the financial income in the Calgary city
which means in case one is in need of vegetable soup, or a closer store will be readily
available.
The behavior
There are some bottom-line advantages to any community when there is good access to healthy
foodstuff. However, millions of individuals in Canada are still living within the low-income
regions. The challenge is especially experienced in the city of Calvary in Canada where the
community within the area is always with tight schedules and other duties that have limited them
from concentrating on their eating habits. This region has the tight time schedules which have led
many individuals in eating on the fast foods. These quick meals are not required as a healthy
option for a well-balanced homemade diet. Good health is essential in an individual's health
since it assists in nourishing the body to recover from various sickness and other infections.
Choosing between eating healthy meals other than feeding saturated with fats food will
contribute to improving one's health. The recent research has shown that a properly balanced diet
is constituted by the vegetables, whole grains, healthy fats, oils, and fruits.
The performance
Currently, the research has shown that because of the inadequate resources from the donors, non-
profit organizations have to go an extra mile in asking the various supporters for funding and
creating a good link with trust(Francis, 2009). Concerning (Saxton & Wang, 2014) the
supporting parties require transparency and accountability within the performance results. Hence

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 8
there is a need for the fresh food mobile will be necessary to assess whether their perspectives
have been established concerning accountability, performance measures and transparency(Panic,
Hudders, & Cauberghe, 2016). This will be done through conducting surveys among the leaders
on the annual expenses and examining their challenges, resource allocation, and their thinking
objectives. The above aspects will be useful in determining the notable performances and
transparency between the FFM and the donors. According to (Wang, 2014) the management of
any non-profit organization should be able to acknowledge the difficulties experienced by the
organization and not taking advantage of the resources received from the donors.
which will be issued with a job's description. The board of the administration shall be
accountable for exceeding the goals set by the organization through a quarterly self-evaluation
procedure. In case one is serving in the board of management for the first time, he or she will be
facilitated through presentations by the board's president and the CEO(Andreoni & Payne, 2011).
At this level, it's essential to meet the expectations of the fundraising. Therefore, a sample of the
list of various activities should be drafted to help the members of the board to understand what is
expected from each of them. After providing the board of the management with such
information, there will be need of offering them with a document of the vision and the mission so
that they can use one voice in speaking the dreams of the fresh food mobile
organization(McCorkindale, 2010). The concept will enable the board of the management to
comprehend the how the success of the organization will look like both internally and
externally(Croson, Handy, & Shang, 2009). The board of the management will have the
following members of staff;
The resource manager

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 9
The main role of the resource manager is to assign various tasks concerning their sense of
accountability. The manager must be well equipped with the diversity within the community and
be able to demonstrate a cultural competency that will enable various people to work together.
The financial manager
The manager shall be entrusted with the funds of the organization and other assets brought
regarding donations. The personnel must guarantee a fundamental understanding of how to
balance the financial entities.
The volunteers
These are essential individuals since most of them will be recruited from the community within
the city of Calgary. The volunteers will assist in collecting donations, training and distributing
the food to the community.
The budget
The process of budgeting is the procedure in which an organization builds its budget. A proper
budgeting process incorporates all the individuals who have various responsibilities in
implementing the objectives of the organization(Dolnicar & Lazarevski, 2009). Both the
financial management and the staff in the fresh food mobile will participate in building the
activities that will win more starting capital for the organization. As time goes, the annual budget
will record with the assignment of the responsibilities, deadline to clear the pledges from the
donors and various tasks allocation(Kong, 2008).
According to (Saeed & Shabbir, 2014) a proper budget includes the appropriate strategic plan
and suggest that the income should be put into the before any expense. That means the fixed cost

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 10
within the organization will be identified and shall be related to the revenues. The decisions of
budgeting in this project will be based on fiscal accountability, vision and the mission of the
fresh food mobile organization(Prugsamatz, 2010). The items to be budgeted for should be in
line with the financial statement and the structure of how the organization should operate to
make sure there is a good comparison between the actuals and the budget(Bahmani, Galindo, &
Méndez, 2012). Lack of this alignment might make it difficult for the management staff hence
undermining the usefulness of the quarterly financial reports. For instance, when one is
accounting for the items, not in line with the budget can result in overages within the
budget(Zhu, Wang, & Bart, 2016). Hence while creating the budget for this project, the financial
team will be aware of internal objects that might translate to certain line commodities needed for
outside reporting.
The organizational information
The fresh food mobile (FFM) is the upcoming non-profit organization whose main purpose is to
seek a way of transforming the community health through improving access to local and fresh
products in communities lacking such access(Bang, Ross, & Reio, 2013). The purpose of
establishing this organization is to create a sustainable agricultural space within the city to
facilitate access to affordable healthy fresh food while building the employment, training, and
learning. The fresh food mobile organization will adopt a health food resource concept that will
organize healthy living initiatives in various parts of the city through a garden strategy(Hess &
Bacigalupo, 2013). The strategy will be established within the set broad goals which will
overwhelm the availability, affordability, production and the healthy eating habits(Werker &
Ahmed, 2008).

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 11
The organization will focus on the kind of food nutrients needed by the body among the senior
people in carrying out the normal physiological processes will make a big difference in a
person's healthy life(Sarros, Cooper, & Santora, 2011). A proper diet is required to be composed
of the meals rich in minerals, vitamins and doing exercises. Vegetables and fruits have a high
quantity of critical food nutrients need by the body for it to remain healthy and accessing these
food substances are essential in preventing obesity among the many people in Calvary city.
Therefore, providing easily accessible and affordable, fresh, healthy and cultural foods will help
the community in promoting health for all its people.
Conclusion
All the non-profit health organizations should be recognized by the internal revenue service
within Canada for them to remain that way. This because their success majorly depends on the
willingness of the other members of the community or donors to donate often. Hence the senior
individuals in the community who are not able to access the food will be able to access these
fresh foods. Such foods are like the apples, sweet potatoes, berries, bananas, the almond milk,
and cucumbers though they might vary depending on the seasons. This will help to reduce the
cost of the household and food literacy. The program will as well create the neighborhood spaces
for conservation, beautification, conservation and increase the safety for the public linking the
neighbors by making use of underutilized land. The senior people will also be trained to create
their home gardens to offer households with direct access to more fresh vegetables and fruits
preferred by the members of various families with aging people. Hence the home gardens will
provide a crucial role in offering affordable food of high quality and locally produced food. One
of the critical challenges is the financial income since this is one of the geographical regions
which is situated in a very remote and rural area. The other problem is some financial constraints

FUNDRAISING STRATEGY FOR NON-PROFIT HEALTH SERVICES 12
like inadequate time, weather and access to proper transport may limit the fresh food mobile
organization from accessing the food.
s
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