Future of Advertising and Globalization through Digital Communication Mediums

Research Proposal

Title of the Research
The Future of advertising and globalization through digital communication mediums
Problem Description
Background/Overview
Rise of globalization is offering a lot of opportunities, every day a new technology is
emerging in the market. Technological advancement is reducing the manual work as well as it
ease the complex work. Through digital media communication it facilitates the social relation it
also empowers the person (Androutsopoulou and et.al 2019). Digital mediums are beneficial in
order to develop the online community for any firm. By using its various applications and tools
firms will be able to promote their item and services easily, it helps in attracting the attention of
various stakeholders. Therefore, digital communication refer as any interaction based on network
connectivity, it encompasses the different range of tools and channels that helps in connecting
with the wide range of audience (Bulturbayevich, 2021). Future of advertising is depends on the
technologies which leads to great consumer engagement along with precise targeting. Videos
linked with the storytelling, Augmented and virtual reality associated with the personalized
targeting, all these will help the businesses to engage their customer with their services and to
develop a potential customer base, through which the firms will be able to return high revenues.
This report is going to focus on developing understanding about the digital communication
medium, as how it changing the dynamics for the advertising and globalisation. This study is
important because as it helps in creating the technological opportunities for the firm, consumer in
market demands for the tech savvy product. Thus, with the help of this they will be able to fulfil
the demands of the consumer.
This paper focuses on the improvement pattern of computerized publicizing and investigating
different types of promoting correspondence. It advances a few parts of "accepting computerized
knowledge as a method, taking the endurance structure, modern structure and idea type of
promoting as the main, and taking the customary publicizing correspondence structure as a
viable enhancement". It talks about the issues of endurance and future improvement of

computerized clever publicize. It investigates the staggered, eco-savvy promoting
correspondence structure and the improvement methodology of "Web in addition to publicizing".
Rationale and Significance
The evolution of the globalisation process as it adapts to the new era (digital era) and the
opportunities it creates for businesses (SMEs, multinational organisations), as well as people.
Globalisation has been characterised for decades as the free movement of goods, capital, and
services that has reinforced the links between states and nations. Companies can access new
markets, small businesses can become "micro-multinationals," but instead people are actively
participating in the globalisation process by using digital platforms to find a job, study, present
skills, and create personal social networks. As a result, digitalization alters business models
throughout the world, affecting the global economy through complex transitions that occur
between countries with varied levels of development, regulatory regimes, and other costs.
As imagined by Levitt and others, a worldwide market has appeared; notwithstanding, it very
well might be mutilated but in what we have named the leading group of three nations, however
hitherto crossing a large portion of the planet, with proportionate inclusion of 72% of worldwide
exchange. Enter stage left, the enormous data sets of purchaser or market data will support
practically all advertising choices of the present and what is to come. It is packed, cut-throat, and
to some degree hostile. For some purposes, such a commercial centre addresses a new
government. For a business to be heard or seen amid the signalling, pinging, and redundant
correspondence mess, brands have turned into the cauldron into which coordinated promoting
interchanges should be poured. Henceforth, brands should be saturated with character, which
means in all brand-related exercises, which may mean that it does not lie in brands or
correspondences yet in recipients' personalities. Henceforth, organisations should turn out to be
socially familiar with the setting of their business sectors.
Research Questions
The questionnaire will help collect relevant information. It is the most critical features of the
research and a good questionnaire must meet the two elementary criteria of accuracy and
relevance. It should be cautiously designed to ensure the answers are pertinent: thus, how the
questions are framed, the sequence of questions and pretesting of questions (Zikmund & Babin,