The Future of E Commerce Amazon | Study
Added on 2020-03-28
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THE FUTURE OF E-COMMERCE- AMAZON AUSTRALIA RETAIL STORE CASE STUDY1DYNAMICS IN E-COMMERCE- THE NEED FOR PHYSICAL SPACEBy(Name)Course, ProfessorInstitutionDate
THE FUTURE OF E-COMMERCE- AMAZON AUSTRALIA RETAIL STORE CASE STUDY2For years, businesses have always tried to keep an appealing online presence, but now thecontrary is happening. Amazon, the giant online book retailer, raised eyebrows when it openedthe first physical outlet in Seattle, US last year in November (Walsh 2016, p.35). Similarly, thelooming news that Amazon has as well acquired an Australian whole foods supermarket forclose to $ 18 billion has prompted experts to rethink about the whole issue of electroniccommerce (Koehn 2017, p.46). Before this paper goes further to explain too much on whyAustralians should expect more physical establishments of their favorite online retailers, it wouldbe vital first to note that e-commerce distributors who have been majorly operating online (whichalso happens that they were purely specialized in a kind of merchandise). These stores are likelyto venture into broader kind of wares when they set up brick and mortar establishments. As much as the trend of e-traders seeking physical space does not imply that they downtheir tools on the online platform, it denotes that they might be as well multitasking the twomarket spaces conveniently. Gary Mortimer, a retail expert, and don at the QueenslandUniversity of Technology, however, is undisturbed by this move by claiming that it has little orno impact on the existing chain stores that have since then operated in physical establishments(Smart Company, 2015). By taking a keener look at Kogan, the reputable and homegrowntelevision seller venturing into foodstuff retailing and thus extending its services from purelyonline to physical outlets (which $300 million according to smart Company), we can tell that theonline space might not be as lucrative as a physical presence.Along the same line of thought, other online retail giants like Harvey Norman, JB HiFi,and Super Retail Group have expressed their interests in playing both online and physicalmarketspace (Taylor 2017, p.31). While it was earlier perceived that e-commerce was an idealmode of operation due to low running costs and convenience in supply, Brian Walker, a
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