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Future of Retail Stores | Zara

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Added on  2020-04-01

Future of Retail Stores | Zara

   Added on 2020-04-01

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Running head: FUTURE OF RETAIL STORESFuture of Retail StoresName of the Student:Name of the University:Author note:
Future of Retail Stores | Zara_1
1FUTURE OF RETAIL STORESZara is a Spanish retail stores that specializes in the sales fashion garments, clothing andaccessories. It is a Spanish organization and is operational throughout the world, like in Portugal,France, Greece, Belgium, Russia, China, Australia South Africa and other parts of the world aswell. Clothing of Men, women and children are available at the stores of Zara. They have total1,770 stores in 86 countries all around the world. Zara has its own factory in La Coruna, it is acity that is known for its textile industries, and they upgraded their milk run type production anddistribution facilities. This particular approach was inspired by the JIT system, which helped thecompany to be self contained in all the stages of operations. The company achieves growth withthe help of its diversification strategy. They adapt the couture designs, manufactures, distributesand retails within a period of two weeks from the day the original design first appeared on thecatwalks. The company has its own supply Chain and it competes at a very fast rate to delivertheir products in the market (Cook et al. 2017). Zara is much updated and keeps pace with the latest trends of fashion industry. Thecompany makes more styles rather than more quantities so that they can lessen the exposure ofclothes manufactured in a particular style. It is a customer focused brands and customer; theyfocus on the needs and wants of customers. One of the most striking features of Zara’soperations is that the organization has its production factories and the production units close totheir stores. The company keeps the inventory less so that not much will be required to be sold inthe markdown (Magrath and McCormick 2013).According to Magrath and McCormick (2013)the mobile apps is a big revolution when itcomes to fashion retail stores, earlier there were online websites but now almost all the brandshave their websites and mobile apps. The number of mobile stores is expected to increase in thefuture because this stores are very convenient for the customers to keep track of the latest
Future of Retail Stores | Zara_2

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