Understanding the World of Tourism: Future Trends

This presentation delves into the world of tourism and ecotourism, highlighting key providers, customer profiles, market size, socio-cultural impacts, and sustainable accommodations. It explores the opportunities and threats of eco-tourism in Nigeria, a struggling economy. The presentation concludes with a SWOT analysis of the eco-tourism industry.

Introduction
World of tourism defines people travelling and staying at
places outside their general environment for not more than one
consecutive year of leisure, business and other purpose. Eco-
tourism is the form of tourism which is responsible for
travelling to natural areas meanwhile also making efforts of
conserving the environment while improving the well-being of
the local people which is able to educate the traveler.
Destinations/ activities/ sub-types
Nigeria is the country which is very famous for its natural bio
diversity that is known for national parks, wildlife and natural eco-
systems. The national parks include the Chad Basin, Cross River,
Gashaka-Gumti, Kamuku, Kaiji lake. Okomu and Old Oyo. These are
some of the best destination to be visited in Nigeria. . AndBeyond is
the organization which has the potential for providing sustainable
development to the world of tourism. It can be said that the Nigeria
needs eco-tourism because it is a very struggling economy
(Wondirad, Tolkach and King, 2020). Thus, it can be said that the
business of the organization depend on the factor which explains the
growth of the business.
Conclusion (100 words)
Future trends
Key providers/ organizations
Affa Responsible travel :This organization in a way is very
eco-friendly and is the provider for eco-friendly holidays and
eco-tourism since the year 2001(Khanra and et.al., 2021).
AndBeyond : This company is luxury sustainable tour
operator that earns profit for investing back into the local
environment. It has some responsible travel policy which
looks after the land, locals and animals.
Kynder : It is eco-conscious platform that brings together
the best hotels, cafes, bars and restaurants in Europe and
USA which is eco-friendly, human, kind and community
loving.
References
Threats StrengthsOpportunities Weakness
SWOT Analysis
Key facts, statistics and impacts Customer profile
Demographic (age, gender etc)
The customer segment for the global eco-tourism market is segmented on
the basis of the traveller, age group, sales channel and region. This is
based on the type of traveller for which the consideration of the age
groups that are generation X, generation Y and generation Z are
considered. The reports are able to analyse the effectiveness of the
generation Y as the key segment during this period. However according
to the analysation the businesses in this sector should also focus on
generation Z as they are going to be the future of this tourism type
(Rhama and et.al., 2020). On the basis of the group the global
ecotourism market segment is generation Y which has the major share in
the market. The sales channel of the global market for ecotourism is
studied across travel agents and direct. This is considered to be the
maximum market share in the global market is the reason for the growth
of this market. Target of this industry needs to be on customers which are
both of the age group of generation Y and Z but also have the income
level of above average.
Geographic (where do they come from?)
Positioning for the customers would require the business to market its
services on social media and use other digital marketing tools for
effective marketing operations. Effective positioning of the organization
can be considered to be the way in which the business would be able to
reach the customers which are interested in the eco-tourism practices.
Eeconomic impacts
The 9% of the world total GDP is generated by Tourism and it is also
responsible for 1 out of 12 jobs. The tourism therefore also accounts for
more than 5% of the global emissions due to the transportation. This has
been the reason why the Eco-tourism has been in the trending tourism
sector.
Socio-cultural impacts
Eco-tourism market has the size which has been valued at$181.1 billion in
2019, and is expected to reach $333.8 billion by 2027. This shows the
form of travel which puts a great emphasis on maintaining a preservative
nature. In the form of tourism for the concept of sustainability tourism.
The aim of this tourism is to minimize the negative impacts on the natural
ecosystem. In Nigeria the arrivals of the tourists have increased by more
than 37% crossing the two million mark.
Market size
Ecotourism has been considered to be one of the ways through which the
sustainability has been increased why many organizations. The reason why
sustainability is considered to be very important aspect of the current
generation is that due to the human activities. The world has already lost
25% of all bird species, 24% of mammal species and 11% of plant species
and 24% of coral reefs (Fletcher, 2019). This is considered to be the factor
which influences the tourism to being more semi-conscious.
Understanding the World of Tourism Sustainable accommodations :
For gearing towards the eco-tourism sustainable
development provides the light towards the use of sustainable
accommodations. Tourists will increase to select sustainable
accommodations for helping in reducing the negative impacts
on environment.
Women Empowerment :
There are different types of initiatives which are taken
even now for empowering women. Specially for a place like
Nigeria which requires the Women to be stronger and needs
better support the eco-tourism industry is moving towards the
trend of women empowerment (Nugroho, Negara and Yuniar,
2018).
Boycotting of Riding and Petting of wild animals :
There are destinations in which the wild animals are used
for entertainment for riding them and even some places are
known for petting them. In the upcoming trends these animals
are going to be protected even more.
Green accommodations :
The practitioners of travellers are increasing to choose
hotels and lodges which practice eco-friendly initiatives which
are used for biodegradable products and upscaling techniques.
The selection of the local bed and breakfast, hostels and guests
houses have reduced and not the travellers are promoting more
towards local business for providing them the growth they
require.
From this project it can be concluded that eco-tourism is one of
the trending forms of tourism and can need to be practised in
Nigeria. In this project all the different aspects of tourism are
discussed with highlights on trends, statistics and operations.
This project has been able analyse the customer segment and
the target market of this organization.
Dzhandzhugazova, E.A., and et.al., 2019. Ecotourism development in Russia:
analysis of best regional practices. Ekoloji. 28(107). pp.411-415.
Fletcher, R., 2019. Ecotourism after nature: Anthropocene tourism as a new
capitalist “fix”. Journal of Sustainable Tourism. 27(4). pp.522-535.
Khanra, S., and et.al., 2021. Bibliometric analysis and literature review of
ecotourism: Toward sustainable development. Tourism Management Perspectives.
37. p.100777.
Mtapuri, O. and Giampiccoli, A., 2019. Tourism, community-based tourism and
ecotourism: a definitional problematic. South African Geographical Journal= Suid-
Afrikaanse Geografiese Tydskrif. 101(1). pp.22-35.
For the ecotourism in Nigeria there are
geographical advantages are the locations all the
different types of typological features in the
country. The focus of the transportation needs to
be more convenient for the four major line, five
ordinary national roads and also proper
transportation services are provided for the
purpose of travelling.
There is very big threats of high increase
in the competitive impacts on the rural
eco-tourism, regions and implementation
of the various preferential policies
(Dzhandzhugazova and et.al., 2019). The
diversified demands of the tourists is a
negative factor for the growth of the
tourism sector.
The support of the government is very
much present in the country for the
growth of the eco-tourism. The
availability of the cultural resources and
history of the country is also an addition
to the organizational operations. Sharp
increase in the tourism demands is helpful
for the business in opportunities of
growth.
The homogeneity of rural eco-tourism is
considered to be very important factor
but, in Nigeria this feature is very
undermined as they affect the rural
practices of the industry ultimately for
leading towards the problems which exists
in the construction of the rural eco-
tourism. In the locals this theme of eco-
tourism is not quite clear (Tseng, and
et.al., 2019).