Role of HR, Marketing, and Finance Department in Business Studies
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This article discusses the roles of HR, marketing, and finance departments in a business entity like TESCO. It covers topics such as staff relations, recruitment, training and development, financial planning, financial decisions and control, consumer investigation, and brand promotion.
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WithinlargeentitysuchasTESCO,thereare variousfunctionsthatareperformedthrough finance,marketingandhumanresources department. Some roles which are played by all of them in TESCO are discussed below: Role of human resources: Traininganddevelopment:Thereare various changes that are occurring within businessatmospheres.So,forbeing upgraded as well as up to date with whole that modifications, this is essential for them that their staffs within firm are competent aswellaswelltrained.Thus,human resourcesdepartmentneedstofacilitate Role of finance department Financial planning: For successfully deal with wholemarketingoperationsthisisvitalthat appropriate budget are planned through entity as wellasassignedamongvariousdepartments. Within TESCO, finance department is essential as thisassistthemtoaccomplishwholethese monetary requirements as well as planning. Financial decisions and control: The TESCO’s financialdepartmentisaccountablefor performing whole physical practices which are undertaking within entity. In addition to this, it is vital that they are facilitating much information so that as well as development session to staff with TESCO sothattheycouldsuccessfullydealwiththe modifying external business surroundings. Staff relations: This becomes essential for entity to assure that staff relations into firm are successful. Moreover, the department of humanresourcewithinTESCOis accountablefor assuring thateffectualas well as open communication among whole staff in workplace is undertaking so that they may perform together towards the objectives without any disputes or grievances. Recruitment: Recruitment is considered as thefundamentalaccountabilityofhuman resource department within TESCO that the professionalswithinhumanresources department are needed to accomplish into vacant post of various jobs with competent persons. Moreover, this is essential as these people would assists entity for successfully accomplishing overall objectives in effective and efficient manner (What is the role of Introduction to Business Studies Role of HR, marketing and finance department
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financial statements as well as budgets of firm may be managed from time to time. Therefore, In TESCO, their capitals are maintained through finance functional units for appropriately structuring as well as composition the capital available with business (The Role of Financial Management in an Organization,2020). Role of marketing department Performing consumers as well as market investigation:Foreffectively accomplishing the whole requirements of customers, marketing research is needed through entity. Moreover, the marketing department of TESCO have to assure that theyareperformingseveralmarket research at regular basis so that it could able to acknowledge the preferences of clientsaswellaschangingtrendsof marketing. In addition to this, It also aids staff to perform the task in favour of entity throughaccomplishingtheseveral requirements of customers. Meetingtherequirementaswellas desires of consumers: There are various requirements as well as desires of clients that are going to be accomplished through various services as well as goods through entity. Inadditiontothis,theTESCO’smarketing department is accountable for understanding those requirements of audiences for accomplishing them in successful way. Promotingandmanagingbrand:The main role of marketing department within entity is to assure that assure that their brand is managed as well as promoted effectiveandefficiently.Moreover,the TESCO’smarketingdepartmentis accountableforassuringthattheyare maintains the brand value of firm through utilisinghugenumberofseveral promotionalactivitieslikewebsites, internet and many others. Along with this, it is also crucial that clients should be aware regarding the products as well as services that firms are offerings (The Role of a Marketing Department, 2020). Promotion is considered as the essential element of marketing mix as this may boost the brand recognition as well as sales. So, In respect of Tesco, their huge advantage is their lower prices. It is what makes them different from other chains of supermarket.Anditmaximisestheirbrandreputations. Moreover, their key intent have always been developed their imageofbrandthroughminimisingcostsandenhancing profitability. In addition to this, for their promotion they utilisestelevisionadvertisements,providespromotional discounts, and sponsors charitable events and usages as the salesstrategiesandothers.Alongwiththis,mainlyall TESCO’s advertisements concentrate upon one thing that is lower cost. This also facilitates a various eye-catching offers to their clients. Promotion element of marketing mix
Apartfromthis,theyalsoutilisesclubboardservicesto facilitates clients with extra discounts that assist respective firm to analyse the demand pattern of their consumers and also helpful in understanding their market well. Koesten,L.andet.al.,2019,May. Collaborative Practices with Structured Data: Do Tools Support What Users Need?. In Proceedings of the 2019 CHI ConferenceonHumanFactorsin Computing Systems (pp. 1-14). Online Whatistheroleofhumanresource management in an organization?. 2020. [Online].AvailableThrough: <https://www.poppulo.com/blog/what- is-the-role-of-human-resource- management-in-an-organization/>. The Role of a Marketing Department. 2020. [Online].AvailableThrough: <https://www.thehartford.com/business- insurance/strategy/creating-marketing- department/role#:~:text=The %20Marketing%20Department %20plays%20a,and%20mission%20of %20an%20organization.&text=It%20is %20the%20Marketing %20Department's,company%20in%20a %20positive%20light.>. TheRoleofFinancialManagementinan Organization.2020. [Online]. Available Through: <https://talentedge.com/articles/role- REFERENCES Books and Journal Aagaard, A., 2016. Sustainable business: Integrating CSR in business and functions. Stylus Publishing, LLC. Chi,T.andet.al.,2019.Realoptionstheoryin international business. Journal of International Business Studies, 50(4), pp.525-553. Farooq, M.S. and et. al., 2017. Acceptance and use of lecture capture system (LCS) in executive business