This report discusses the recent trends in the retail industry, including social commerce, online stores, augmented reality, ethical and value-based brands, faster delivery, smart speakers and voice search technology, and chatbots. It also provides an analysis of ASDA, a British retailing company, and its adoption of e-commerce, advertisement-supported revenue model, customization, and the STP model. Recommendations are given to ASDA to focus on employee training, sustainability, social media presence, security, market competition, and digitalization.