Current Trends in Retail Industry: Analysis of Sainsbury's

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Current Trends in retail industry.................................................................................................3
Analysis of the organisation........................................................................................................5
Recommendations.......................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Retail industry is the business realm in which organisations meet for conducting buying
and selling activities in order to reach to the end customers and fulfil their needs and
requirements. Retailers works as the mediators between end consumers and wholesalers who sell
goods in bulk and retailers bridge the gap between them and customers by making sales to the
public (Ferreira, 2018). The report is developed on Sainsbury's, second largest retail supermarket
in United Kingdom. Sainsbury's was founded in 1869 and it is headquartered in London, UK.
The organisation deals in retail sector and offer goods and services to customers through their
supermarkets, hypermarket, forecourt shops and convenience shops. The report acknowledges
the current trends flourishing in retail sector and accordingly make analysis of company. At last
recommendations are provided in order to make changes in operations and indulge the company
in accordance to market requirements.
MAIN BODY
Current Trends in retail industry
Retail industry have gone through sever structural and managerial change in past few
decades. There are multiple factors which brought enormous fluctuations and evolution in retail
sector and that moved businesses to change and develop accordingly. Retail sector is the most
dynamic and modifying realm amongst all the other as the social trends are turning, causing
alteration in business practices and environment. The speed of change taking in retail industry is
unpredictable and as the rule says with change their comes huge challenges and opportunities
too. Retail industry in United Kingdom have gone through restructuring in large scale where jobs
are being lost, stores are getting closed and many other actions are being taken still online sales
are continuously growing and ratio is increasing.
Some of the retail trends which are flourishing and establishing in retail industry in UK
and according to which organisations are making developments are as follows:
 Digital commerce and Technology- Technology is at the heart of transforming and
modifying the retail landscape in United Kingdom. The growth and aggressive adaption
of digital tools and mobile technologies have caused multiple fundamental shift in social
trends and in the ways consumers shop and make their purchase decisions. The retailers
of all sizes and scope are affected with this new emerging trend in the retail sector that