Retail Trends and Analysis of Tesco Plc

This report analyzes the retail trends in the UK and provides an in-depth analysis of Tesco Plc's financial performance. It also examines whether Tesco's shareholders are properly rewarded for their investments. The report includes a SWOT analysis and recommendations for the company.

Inquiry Based Learning
1

Table of Contents
Introduction......................................................................................................................................3
Retail trends.....................................................................................................................................3
Analysis of the organisation.............................................................................................................4
Aim of this report...................................................................................................................4
Objectives of project...............................................................................................................4
Swot Analysis..................................................................................................................................5
Recommendations............................................................................................................................7
Action Plan.............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Appendix........................................................................................................................................10
Questionnaire........................................................................................................................10
2

Introduction
Present investigating report is specifically based on a particular business organisation i.e.
Tesco Plc. Basically, this assignment is going to be enclosed with financial performance of a
company and also it will consider a particular objective which is shareholders of this
organisation are specifically rewarded appropriately or not with all the risks that are taken into
consideration and investments as well (Silm and et. al., 2017).
Retail trends
According to Retail Economics, (2020), retail industry of United Kingdom consists of a
total value of £394 Billion in terms of sales (2019). Including this, if it is talked about employees
that are working within the United Kingdom's retail industry then it is carrying the numbers of
around 2.9 million. Also, Proportion of consumer spending that goes through retail is 1/3, which
means this sector is considering one of the powerful influence over United Kingdom's growing
economy. On the other hand, online proportion of retail sales done by this industry in the year of
2019 is approximately 19%. Also, growth percentage of retail sales of different products and
services offered by different business organisations and more has performed is approximately
3.4%. Away with this, total number of VAT-registered retailers within United Kingdom is
around 209,000 (2019) also, if it is talked about the retail outlets and supermarkets then these
numbers are 306,650. Also, amount retail generates of total GDP (GVA) is around 5%. Including
this, it is said that average annual growth of online retail sales in 2019 was approximately 10%.
Lastly, online sales of retail industry due to Big Four Supermarkets and other famous retailers
has helped in rising three fold in the last 10 years which is around 324%.
On the other hand, if it is talked about retail industry challenges, then it is said that due to
this, retailers were facing different changes, which can be considered as trends (Lazonder and
Harmsen, 2016). The primal trend that came in front in this industry is shift of consumer's
mindset from offline shopping to online where customers also changed their spending nature
(much more cautious) as well, which triggered number of economic uncertainty along with the
concerns about business environment..
Away with this, major challenge that was faced by retail industry was Brexit, where twice
United Kingdom faced the prospect of a no-deal Brexit. This impacted upon demand of different
3

products and services within the festive period (end of 2019). Therefore, this particular situation
can effectively be considered as a situation of political instability. Also, it is said that 2019 was
the worst on record for British retail industry, with sales falling for the first time in 24 years as a
dire performance on the high street dragged down the sector. Along with this, if it is talked about
the market trends that are running within today is international market then sum of these are
mentioned underneath:
 Prioritizing experiences over shelf space: most of the business organisation has kept
their focus on using artificial intelligence and other updated technology and this is
specifically done to grab the attention of customers who are tech savvy and stay is
connected with internet and other updated sources which may help them in making their
lives easy (Chu and et. al., 2017). Taking online brands offline in creative ways: many business organisations that are
already dealing with the online market has started reaching to the grounds and started
opening physical stores among different areas within the country or among the areas in
which they have already expanded or willing to expand (Siayah, Setiawan and Van Bee,
2019). This current retail market trend has helped these organisations to who reached two
different homes and offer them with the rental amount where they have taken a place to
show the furniture, other products within the house and make customers believe that the
product is going to look like in the same way in which it has been showed.
Analysis of the organisation
TESCO PLC, is one of the famous and largest British multinational groceries and general
retailer, who is offering customers with high quality products and services at lower prices.
Basically, this organisation was found in the year of 1919 by Jack Cohen and headquartered at
Hertfordshire, England, United Kingdom. This organisation is said to be third-largest retailer in
terms of world measured by gross revenues. Along with this, if it is measured in the terms of
revenues then this company is coming on ninth positions as the largest retailer in all over the
globe.
Aim of this report
 To analyse the business and financial performance of a company. A study on Tesco Plc.
4

Objectives of project
 To identify if, Tesco Plc's shareholders are properly rewarded for their investments, risks
they have taken or not.
Primary investigation:
Based on the primary information which has been taken from stakeholders of Tesco
where the respondents were 50, is interpreted that company would not required to make ample
number of changes but to gather just the information to how effectively the can modify
themselves and develop strategies for the betterment of their own and of the stakeholders as well.
Swot Analysis
Strengths:
 Highly skilled and trained workforce
through effective preparing and
learning programs. Tesco is putting
enormous assets in preparing and
advancement of its representatives
bringing about a workforce that isn't
just profoundly gifted yet in addition
persuaded to accomplish more (Duran
and Dökme, 2016).
 Successful reputation of growing new
items – item development.
 High level of consumer loyalty – the
organization with its devoted client
relationship the executives office has
ready to accomplish an elevated level
of consumer loyalty among present
clients and great brand value among the
potential clients
Weaknesses:
 Days stock is high contrast with the
contenders – making the organization
raise progressively cash-flow to put
resources into the channel. This can
affect the long haul development of
Tesco
 Not profoundly effective at
incorporating firms with various work
culture. As referenced before despite
the fact that Tesco is fruitful at
incorporating various SMEs it has a lot
of inability to blend firms that have
distinctive work culture.
 The productivity proportion and Net
Contribution % of Tesco are
underneath the business normal.
Opportunities: Threats:
5

 Monetary uptick and increment in
client spending, following quite a while
of downturn and moderate development
rate in the business, is an open door for
Tesco to catch new clients and
increment its piece of the overall
industry.
 New clients from online channel –
Over the previous not many years the
organization has put tremendous whole
of cash into the online stage. This
speculation has opened new deals
channel for Tesco. In the following
hardly any years the organization can
use this open door by realizing its client
better and serving their necessities
utilizing huge information investigation
(Buchanan and et. al., 2016).
 Lower expansion rate – The low
swelling rate acquire greater steadiness
the market, empower credit at lower
loan cost to the clients of Tesco.
 The organization can confront claims in
different markets given - various laws
and consistent vacillations with respect
to item gauges in those business
sectors.
 No customary stockpile of imaginative
items – Over the years the organization
has built up various items however
those are frequently reaction to the
improvement by different players. Also
the stock of new items isn't normal
subsequently prompting high and low
swings in the business number over
timeframe (Pedaste, Mitt and Jürivete,
2020).
 Changing buyer purchasing conduct
from online channel could be a risk to
the current physical foundation driven
store network model.
Secondary Investigation:
According to Bernard Marr & Co. (2019), it has been analysed that Tesco has utilised an
effective strategic performance management framework which is known as Corporate Steering
Wheel. With the help of this, company has effectively alligned every single person and all the
plans along with the procedures towards a particular corporate vision, which has helped
organisation is managing and monitoring the delivered strategy (Suárez and et. al., 2018).
Through this, TESCO PLC has considered all the pros and cons, that a strategy may impact on
their performance level.
6

In any case, it is essential to make these structures most effective archives that are
consistently amended and up-dated to face the changing idea of the business. At the point when
key needs move and change the vital presentation structure should be changed, as well. Tesco's
unique Steering Wheel comprised of four points of view – Finance, Customer, Operations and
People. Every one of the four viewpoints contains various vital objectives which feature the
needs for the business by then (Lin and Thomas, 2017). The Operations point of view, for
instance, contains four objectives:
 Shopping is better for customers
 Work is simpler for staff
 The way they operate is cheaper for themselves.
 The way they operate is responsible and safe
Recommendations
7

Considering the above mentioned report, it can easily be recommended to the
organisation that company would require to make itself much more technological then it was
before because most of the customers in all over the world has become tech savvy, where it will
be required by company to to show the products portfolio and other services in the same way
these customers looks within the different websites like Amazon and so on. Is also recommended
to the organisation that company would required to grab all the trends in order to sustain within
the market that are coming within the retail Industry as it will lead them to become the leader of
the retail market not only of United Kingdom but of the world.
Action Plan
Picking up the best possible information about manages advertising condition can help in
taking the suitable choice. The items ought to be good to the requirements and request of clients.
The item ought not be exceptionally costly or of low quality, the monetary state of host nation is
required to be taken into uncommon thought. The estimating could likewise effectively decide
through surveying the correct sort of item. At beginning stage the assistance of offer and rebate
techniques could be taken just to make enthusiasm among nearby individuals. It can likewise
lead towards the powerful evaluating procedure. The activity plan likewise incorporates the spot
or dispersion technique. The area of outlets and store could be open and inside the range of
fragmented market. With a perspective on reinforcing the brand mindfulness and instructing the
clients there is enormous prerequisite of centering upon limited time blend. The online media
and TV could be the fundamental source to spread the data about the accessibility of Tesco.
Conclusion
With the help of the information that has been presented above, it is concluded that retail
market is modifying itself through a updating and bringing the number of changes within the
existing services and the procedures that it has utilised before. Therefore, in order to sustain
within the crucial market and to give rivalry to the competitors it is must for companies like
Tesco to develop ample number of strategies in order to deliver the best experience to the
customers and higher rate of returns of investments that shareholders and stakeholders has
delivered to the company.
8

References
Books and Journals
Buchanan, S and et. al., 2016. Inquiry based learning models, information literacy, and student
engagement: A literature review. School Libraries Worldwide, 22(2), pp.23-39.
Chu, S.K.W and et. al., 2017. 21st Century skills development through inquiry-based learning.
Springer Singapore:.
Duran, M. and Dökme, İ., 2016. The effect of the inquiry-based learning approach on student’s
critical-thinking skills. Eurasia Journal of Mathematics, Science & Technology
Education, 12(12), pp.2887-2908.
Lazonder, A.W. and Harmsen, R., 2016. Meta-analysis of inquiry-based learning: Effects of
guidance. Review of educational research, 86(3), pp.681-718.
Lin, S. and Thomas, D., 2017. Inquiry-based science and mathematics using dynamic modeling.
SCIREA J. Math, 2(2), pp.28-40.
Pedaste, M., Mitt, G. and Jürivete, T., 2020. What is the Effect of Using Mobile Augmented
Reality in K12 Inquiry-Based Learning?.
Siayah, S., Setiawan, A.R. and Van Bee, J.L., 2019. The Impact of Inquiry Based Learning
Implementation In Indonesia to Secondary School Student’s Achievement.
Silm, G. and et. al., 2017. Teachers' Readiness to Use Inquiry-Based Learning: An Investigation
of Teachers' Sense of Efficacy and Attitudes toward Inquiry-Based Learning. Science
Education International, 28(4), pp.315-325.
Suárez, Á and et. al., 2018. A review of the types of mobile activities in mobile inquiry-based
learning. Computers & Education, 118, pp.38-55.
Online
UK RETAIL STATS & FACTS. 2020. [Online]. Available through:
<https://www.retaileconomics.co.uk/library-retail-stats-and-facts>.
UK retail industry suffered worst year on record in 2019. 2020. [Online]. Available through:
<https://www.theguardian.com/business/2020/jan/09/uk-retailers-suffer-worst-year-
record-job-cuts-store-closures>.
9

Appendix
Questionnaire
Questionnaire
Name:
Address:
Mobile Number:
Q1. Are you aware of how Tesco is performing in today’s retail market? Frequency
a) Yes 40
b) No 10
Q2. Based on your own view point, if Tesco would require to cope up with
the current market trends and change their way of conducting operations
for better performance?
Frequency
a) Yes 35
b) May be 10
c) No 5
Q3. Do you agree, if Tesco Plc is doing enough for their stakeholders to
deliver the best return on investments and other resources?
Frequency
a) Yes 30
b) No 20
10

Porfolio
11