Current Retail Trends and Their Impact on IKEA's Growth and Functioning

Inquiry Based learning

EXECUTIVE SUMMARY
IKEA is a home furnishing company which provides furniture and home accessories. This is a
research project which is based on the current retail trends in the market which should be
adopted and used by the company for the success. The competitors in the market are large in
which it becomes very important to keep up with the retail trend and make it more modern and
trendy. The below report will provide all the information regarding the impact, importance and
the benefits which will be arrived by checking on the current trends in retail. With the current
retail trends the project focuses on everything.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Background of study....................................................................................................................4
Company overview......................................................................................................................4
Rationale of study........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Importance of current retails trends for the growth of IKEA......................................................5
Impact of current retail trends regarding the functioning of IKEA.............................................5
Benefits of current retail trends for the development of IKEA...................................................6
METHODOLOGY..........................................................................................................................6
Primary data.................................................................................................................................6
Secondary data.............................................................................................................................6
Quantitative method.....................................................................................................................7
Qualitative method.......................................................................................................................7
RESULTS AND DISCUSSION......................................................................................................7
Frequency table............................................................................................................................7
RECOMMENDATIONS...............................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12