Game Design and Development: Idea Generation, Design Considerations, and Prototyping

This document discusses idea generation techniques used by industry practitioners, factors contributing to successful ideas, game ideas and design considerations, and the process of creating a functional game prototype using industry-standard tools. It also covers refining the prototype through iterative testing and revision, and presenting the prototype to a defined audience.

Design

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1..........................................................................................................................................1
Idea generation techniques used by industry practitioners.....................................................1
Factors that contribute to the generation of successful ideas.................................................2
Task 2..........................................................................................................................................3
Game ideas and design considerations...................................................................................3
Prepare a game design proposal and supporting documentation............................................4
Task 3..........................................................................................................................................5
Create a functional game prototype using industry-standard tools........................................5
Refine a game prototype through iterative testing and revision.............................................6
Task 4..........................................................................................................................................7
Present a functional game prototype to a defined audience...................................................7
Discuss gameplay mechanisms, testing and the development process involved in the
production of a game prototype..............................................................................................8
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................11

INTRODUCTION
Game design and development can be defined as the producing of the game which is
based on the technology that uses the advanced aspects of technical concepts such as artificial
intelligence or automation (Jemmali, Bunian, Mambretti and El-Nasr, 2018). Gaming industry is
accelerating day by day due to the interest of the youngsters in playing of the games because of
attractive animation and realistic view (Siriaraya, Visch, Vermeeren and Bas, 2018). The
following discussions are made on the idea generation techniques used by industry practitioners,
factors that contribute to the generation of successful ideas, game ideas and design
considerations, preparing a game design proposal and supporting documentation, creating a
functional game prototype using industry-standard tools, refining a game prototype through
iterative testing and revision, presenting a functional game prototype to a defined audience,
discussing gameplay mechanisms, testing and the development process involved in the
production of a game prototype with proper findings and conclusion.
MAIN BODY
Task 1
Idea generation techniques used by industry practitioners
Storyboards
It is one of the idea generation technique used by industry practitioners that is the
storyboards which means that it is used to depict the storyline before making or developing the
whole product, it demonstrates the sequence of the scenes so that engagement with the people
can be possible and easy.
Brainstorming
It is an another idea generation technique used by industry practitioners that is the
brainstorming which means it is a group formed to share and exchange their own personal ideas
and creativity with each other, this gives each and every person in a group to generate new and
fresh ideas to develop the game (Pramuditya, Noto and Syaefullah, 2018).
Mood boards
It is also the one of the idea generation technique used by industry practitioners that is
the mood boards which means that the text and images are placed on the board either in the
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physical form or in a digital form to clearly depict the storyline of the game as well as the
characters involved in it.
Sketches and drawings
It is also an another idea generation technique used by industry practitioners that is the
sketches and drawings which means that it is a type to depict on the piece of pen and paper by
sketching and drawing the game methodology with their characters ad costumes. It must be
presentable in nature so that ideas could be generated in a more effective manner to develop the
game.
Concentration
It is one of the idea generation technique used by industry practitioners that is the
concentration which means paying attention to the designing of the game in their own minds
such as by using the cognitive skills. It helps to maintain concentration on the ideas which are
generated to develop the game so that it can build up in a more efficient manner (Engelstein and
Shalev, 2019).
Scamper
It is an another idea generation technique used by industry practitioners that is the
scamper which means substitute, combine, adapt, modify, put to another use, eliminate and
reverse. These are all in one techniques used to decide that what is the best suited as per
situations to handling out the problems.
Factors that contribute to the generation of successful ideas
Connection level
It is one of the factor that contributes to the generations of successful ideas that is the
connection level which means that the ideas must be connected with the audience by not only in
a physical manner but emotionally as well in terms of costumes. Behaviour and many more so
that it is successful enough to deliver the quality content to the customers.
Management tool
It is an another factor that contributes to the generations of successful ideas that is the
management tool which means that the management aspects of the idea generations must be
potential enough to handle all the incoming obstacles to deals with so that administration of the
ideas can be judgemental.
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Engagement level
It is also the one of the factor that contributes to the generations of successful ideas that
is the engagement level which means that if method of brainstorming is applied for the ideas then
it is important to engage each and every member in a group to participate in group discussion so
that idea formation can be more easier (Lämsä, Hämäläinen, Aro, Koskimaa and Äyrämö, 2018).
Discussion level
It is also an another factor that contributes to the generations of successful ideas that is
the discussion level which means that discussion level decides that how successful will be the
idea for the game because if the level is low then it can face the failure so that is why it is
required to ensure that level must be at least at moderate point.
Decision making
It is one of the factor that contributes to the generations of successful ideas that is the
decision making which means that if the judgement is going on a wrong path then it is can be
difficult to get an idea to be successful but if ut is going to the right path then it can surely be
successful.
Risk taking
It is an another factor that contributes to the generations of successful ideas that is the
risk taking which means that the level of risk taking will decide the succession of the game idea
because it does not require high risk and not require low risk as well, they require moderate type
of a risk so that it can easily coped up if something wrong happens.
Task 2
Game ideas and design considerations
Action games
It is one of the game ideas and design considerations that is the action games which
means that the structure of the game states that there will be weapons which is used to kill
another person or enemy to win the game.
Action-adventure games
It is an another game ideas and design considerations that is the action-adventure games
which means that it is the combination of the actions and adventure games in which person tries
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to explore something while fighting with the enemies in order to win the game (De Classe, De
Araujo, Xexéo and Siqueira, 2019).
Adventure games
It is also the one of the game ideas and design considerations that is the adventure games
which means that the person is given the mission to carry out and accomplish the task so that
they earn their rewards by winning the game.
Role-playing games
It is also an another game ideas and design considerations that is the role-playing games
which means that a person is assigned a character in which they have to play a role very wisely
and if they miss such chance then there will be the possibility to loose the game.
Simulation games
It is one of the game ideas and design considerations that is the simulation game which
means that pretending the real world to the dramatic world such as realistic vision by the gamer
to play the game.
Strategy games
It is an another game ideas and design considerations that is the strategy games which
means that the games are designed in a strategic way so that gamer can use their brain to solve,
in other words, it makes the use of cognitive skills.
Sports games
It is also the one of the game ideas and design considerations that is the sports games
which means that there are various sports such as cricket, football and many more are played on
the screen virtually (Roungas, Bekius and Meijer, 2019).
Puzzle games
It is also an another game ideas and design considerations that is the puzzle games which
means that there are various games which are puzzled and they need to be solved by the gamer
while using their mental ability in order to win the game.
Prepare a game design proposal and supporting documentation
Sports game : Racing
Proposed game is the sports game chosen that is the car and bike racing according to the
desire of the customers they can choose car or a bike. It will consist the costumes of the
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individual mode; which will depict a customers on a screen. They will be given some power ups,
this will help in winning. There is some additional coins also which is chargeable by the
customers, if they want, they can pay for the same online. This will enhance the gaming zone for
the person who will purchase it (Newton, Leonard, Buss, Wright and Barnes-Johnson, 2020).
Moreover, there will be different brand bikes and cars with different colours and styles in order
to look attractive, there is a speed regulator also to control the speed of the car and bike at the
time of racing. Now the most fun part is that, if a person wins the race then they will receive the
rewards also in terms of virtual coins or additional power ups, and if a person has already paid
cash for something then they can even receive the real cash prizes in their accounts according to
the amount of cash paid by them. Therefore, this is the whole proposal of the game structured
and designed.
Task 3
Create a functional game prototype using industry-standard tools
Steps
Transition From Paper to Software Design
It is the first phase that is the transition from paper to software design which means that
paper prototyping was an initial step but now it is essential to implement that while developing
the real time software design.
Prototype a User Interface
It is the second phase that is the prototype a user interface which means that prototyping
the software is easy and beneficial but user interface prototyping is equally important to execute
for better client services (Chen, Cui and Chu, 2020).
Create a Virtual Prototype
It is the third phase that is the creation of the virtual prototype which means that after
defining the user interface prototyping on the paper, it is necessary to develop it virtually as well
so that better look can be considered.
Add I/O to the Prototype
It is the fourth phase that is the adding input and output to the prototype which means it is
important to give some input or command to the prototype so that they can give some output
accordingly.
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Engineer the Algorithm
It is the fifth phase that is the engineer the algorithm which means that the now it is the
time to start the developing using various technical algorithm associated with the software or a
game (Pollio, Magee and Salazar, 2021).
Instrument and Test the Prototype
It is the sixth phase that is the instrument and test the prototype which means that testing
is compulsory after developing it to detect and rectify the errors or bugs for the smooth
functioning of it.
Prototype With Deployment in Mind
It is the seventh phase that is the prototype with deployment in mind which means that
handling over the idea and prototyping to the clients in order to approve that it is done at the
right understanding or not.
Refine a game prototype through iterative testing and revision
Requirements
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It is first step of the iterative model which states that it is important to examine the
requirements to develop the game, all the necessary resources in order to develop effectively.
Analysis
It is second step of the iterative model which states that it is essential to analyse the
software feasibility study so that basic resources can be determined.
Design
It is third step of the iterative model which states that it is necessary to design and
develop the game via programming and coding to run the game successfully.
Testing
It is fourth step of the iterative model which states that it is significant to test the
developed software so that errors can be detected and rectified in an appropriate manner.
Implementation
It is fifth step of the iterative model which states that it is crucial to implement and
execute all the hard work that is given to the game designing and development in order to run the
game with good achievement (Pendleton and Okolica, 2019).
Review
It is sixth step of the iterative model which states that after the implementation step, it is
required to review the program so that proper compatibility can be maintained.
Deployment
It is seventh step of the iterative model which states that it is needed to deploy the
software that means handling over the game to the client with all its platform requirements.
Maintenance
It is eighth step of the iterative model which states that it is critical to maintain the
software in order to regular updates and to maintain safety and security of the software.
Task 4
Present a functional game prototype to a defined audience
Animated video
It is one of the method to present the functional game prototype to a defined audience that
is the animated video such as video can be generated in an animated manner with images and
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text which make the audiences more attentive to the game specifications so that presentation can
look better with it (Dele-Ajayi, Shimwell, Emembolu, Strachan and Peers, 2018).
Attractive audio
It is an another method to present the functional game prototype to a defined audience
that is the attractive audio such as audio can be generated in an attractive manner with good
sound effects which makes the audiences more attentive to the game specifications so that
presentation can look better with it.
Demonstrating Posters
It is also the one of the method to present the functional game prototype to a defined
audience that is the demonstrating posters such as images can be generated in a demonstrating
manner with good colour effects which makes the audiences more attentive to the game
specifications so that presentation can look better with it.
Conducting an event
It is also an another method to present the functional game prototype to a defined
audience that is the conducting an event such as schedule can be generated in a fascinating
manner with good activities which makes the audiences more attentive to the game specifications
so that presentation can look better with it (Cardona-Rivera, 2020).
Innovative and creative text content
It is the method to present the functional game prototype to a defined audience that is the
innovative and creative text content such as text or content can be generated in a captivating
manner with good statements formations which makes the audiences more attentive to the game
specifications so that presentation can look better with it.
Discuss gameplay mechanisms, testing and the development process
involved in the production of a game prototype
Testing techniques
Ad hoc testing
A test is executed with no planning and documentation given. It is normally executed at
random without any pre-defined procedure or purpose. The target is to determine imperfection
and interruption the application by either implementing the flow or a haphazard practicality.
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While it’s usually difficult to determine imperfection without test suits, it is achievable that
imperfection recovered with ad hoc testing may haven't been sensed with active test suits.
Agile testing
A testing that guarantee that the abstract of agile software development are correspond to
as per the Manifesto.
Black box testing
This is testing of the whole system by individual who have no thought about the
arrangement, composition and execution of the software program. It is tested for faults in
interface, implementation, behaviour, information structures, roles and many more (Lee, Chau
and Lui, 2019).
White box Testing
This is related to Black Box testing excluding that the designing, structuring and
execution of the computer software are better-known to the examiner.
Gray box testing
A testing consisting of the 2 idealistic of the black box and white box testing. Some
portions of the designing, structuring and execution of the component are known to the examiner
and few are not.
Development process
Game development process is similar to the process of Software Development Life Cycle
(SDLC), it follows the same procedure such as analysis of requirements, designing, developing
and implementation, testing, deployment and maintenance (Rusch, 2020). It mainly uses the
iterative model which states that until and unless each and every step is not perfectly designed, it
will never move to the next step as per the needs and requirements of the game and the
customers.
CONCLUSION
It is concluded that game design and development is an important concept to produce the
game in an organization because gaming industry is updating and getting into the trend among
the youngsters. Therefore, in order to better understand the conception of game designing and
development, it is essential to analyse the idea generation techniques used by industry
practitioners, it is necessary to examine the factors that contribute to the generation of successful
ideas, it is significant to determine the game ideas and design considerations, it is crucial to study
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about preparing a game design proposal and supporting documentation, it is important to justify
the creation of a functional game prototype using industry-standard tools, it is necessary to learn
about refining a game prototype through iterative testing and revision, it is essential to
investigate the presentation of a functional game prototype to a defined audience and it is
significant to find out the discussion of a gameplay mechanisms, testing and the development
process involved in the production of a game prototype. Hence, all such topics are covered in this
report for better analysing of the game designing and development.
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References:
Books and Journals
Cardona-Rivera, R., 2020, October. Foundations of a computational science of game design:
Abstractions and tradeoffs. In Proceedings of the AAAI Conference on Artificial
Intelligence and Interactive Digital Entertainment (Vol. 16, No. 1, pp. 167-174).
Chen, F., Cui, Y. and Chu, M.W., 2020. Utilizing Game Analytics to Inform and Validate Digital
Game-based Assessment with Evidence-centered Game Design: A Case
Study. International Journal of Artificial Intelligence in Education. 30(3). pp.481-503.
De Classe, T.M., De Araujo, R.M., Xexéo, G.B. and Siqueira, S., 2019. The play your process
method for business process-based digital game design. International Journal of Serious
Games. 6(1). pp.27-48.
Dele-Ajayi, O., Shimwell, J., Emembolu, I., Strachan, R. and Peers, M., 2018, April. Exploring
digital careers, stereotypes and diversity with young people through game design and
implementation. In 2018 IEEE Global Engineering Education Conference
(EDUCON) (pp. 712-719). IEEE.
Engelstein, G. and Shalev, I., 2019. Building blocks of tabletop game design: an encyclopedia of
mechanisms. CRC Press.
Jemmali, C., Bunian, S., Mambretti, A. and El-Nasr, M.S., 2018, August. Educational game
design: an empirical study of the effects of narrative. In Proceedings of the 13th
international conference on the foundations of digital games (pp. 1-10).
Lämsä, J., Hämäläinen, R., Aro, M., Koskimaa, R. and Äyrämö, S.M., 2018. Games for
enhancing basic reading and maths skills: A systematic review of educational game
design in supporting learning by people with learning disabilities. British Journal of
Educational Technology. 49(4). pp.596-607.
Lee, P.T.Y., Chau, M. and Lui, R.W.C., 2019. The Role of Attitude toward Challenge in Serious
Game Design. Journal of Computer Information Systems, pp.1-12.
Newton, K.J., Leonard, J., Buss, A., Wright, C.G. and Barnes-Johnson, J., 2020. Informal
STEM: Learning with robotics and game design in an urban context. Journal of
Research on Technology in Education. 52(2). pp.129-147.
Pendleton, A. and Okolica, J., 2019, November. Creating Serious Games with the Game Design
Matrix. In International Conference on Games and Learning Alliance (pp. 530-539).
Springer, Cham.
Pollio, A., Magee, L. and Salazar, J.F., 2021. The making of Antarctic futures: Participatory
game design at the interface between science and policy. Futures, 125, p.102662.
Pramuditya, S.A., Noto, M.S. and Syaefullah, D., 2018, May. The educational game design on
relation and functionmaterials. In Journal of Physics: Conference Series (Vol. 1013, No.
1, p. 012138). IOP Publishing.
Roungas, B., Bekius, F. and Meijer, S., 2019. The game between game theory and gaming
simulations: Design choices. Simulation & Gaming. 50(2). pp.180-201.
Rusch, D.C., 2020. Existential, transformative game design. JGSS, 2, pp.1-39.
Siriaraya, P., Visch, V., Vermeeren, A. and Bas, M., 2018. A cookbook method for Persuasive
Game Design. International Journal of Serious Games. 5(1). pp.37-71.
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