THE GAME THEORETIC ANALYSIS

Running head: GAME THEORETIC ANALYSIS
Game Theoretic Analysis of the Mobile Phone Industry
The duopoly competition between Samsung and iPhone handsets
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GAME THEORETIC ANALYSIS1
Introduction
There are several strategies that the business executives use to understand or
strategize the business scenarios. Game theory is also one of these theories that induce the
comparison of different industries about their decision-making strategies, business strategy,
and several other aspects (Geckil & Anderson, 2016). The analysis is irrespective of any
industry and the comparison can be between any industry and organization.
For this essay as well, game theoretic analysis would be used to have a description
about the mobile phone industry specifically focusing on the organizations, Samsung and
Apple. The duopoly competition between the Samsung and iPhone handsets would be
analysed by game theoretic analysis to assess the mobile phone industry involving both these
handsets.
Description of Industry
The cell phone industry is one of the fastest growing sectors in the communications
industry. The manufacturing of mobile phones is the primary engagement of the industry in
the recent times, which also includes the mobile phone handsets. The technological
advancements have made the industry move forward technologically and also increase the
rate of manufacturing for the handsets.
Samsung and Apple have both been developing handsets over the years for the
customers, all of them being state-of-the-art and technologically advanced at the time of their
manufacturing (Tsaur & Huang, 2016). The handsets have become increasingly advanced
with time.
The mobile phone industry has made the mobile handsets be a necessity in the daily
lives of the customers and even so, both Samsung and Apple have gained a duopoly in the