Situational Analysis of Canada as a Target Market for Gameday Mouthguard Company

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
Executive Summary
The purpose of this report is to conduct situational analysis of Canada as a target market for
Gameday mouthguard Company located at Australia. Considering the fact that the management
of the organization aims to export their product to Canada, in this report, the reason behind the
decision of export will be discussed. Along with this, analysis of its home market on the basis of
segmentation, positioning and market strategy and key financial result will also be performed in
this report. Finally, market evaluation of Canada will be conducted here.

2MARKETING
Table of Contents
2.2 Reason for the export opportunity.............................................................................................3
3.0 SITUATION ANALYSIS.........................................................................................................3
Political Environment..................................................................................................................3
Economic Environment...............................................................................................................4
Social environment......................................................................................................................4
Technological environment.........................................................................................................4
3.1 Analysis of the Australian Market.............................................................................................5
Market segmentation:..................................................................................................................5
Positioning...................................................................................................................................6
Market strategy............................................................................................................................7
Key financial results....................................................................................................................7
3.2 Target Country Evaluation........................................................................................................7
Reference List..................................................................................................................................8