Role of Marketing Director: Game & BIS Impact on CRM/Stakeholders

This report evaluates the role of a Marketing Director in leveraging gamification and Business Information Systems (BIS) to support and improve Customer Relationship Management (CRM) and stakeholder requirements within Ruskin Global Transport. It highlights how gamification can boost employee morale and internal motivation, leading to improved efficiency and enhanced CRM. BIS is presented as a tool for automating tasks and improving CRM effectiveness. The report also explores how gamification encourages customer interactions and staff training, fulfilling stakeholder requirements, while BIS aids in identifying stakeholders early for effective communication. References to academic literature support these points, emphasizing the importance of gamification and BIS in modern marketing strategies.

Role of Director of marketing
Evaluate how the game and BIS will support and improve your customer
relationship management (CRM) and/or stakeholder requirements

How the game will
support and
improve customer
relationship
management
 Gamification can increase morale and internal motivation
which improves efficiency among employees which improves
CRM. It is one of the way in which the gamification can
support and improve the CRM. It states that gamification
means changes within Ruskin global transport which impacts
positively on the working. This positive impact motivates
employees to enhance their effectiveness and efficiency
regarding their roles. It ultimately improves the customers
relationship management due to increment of morale and
enhancement in organizational productivity as well (Baptista
and Oliveira, 2019).

How the BIS will
support and
improve customer
relationship
management
 BIS can help business in becoming more efficient and
automating certain aspects in improving CRM. It is one of the
way in which the BIS can support and improve the CRM. It
means that business information system used in Ruskin global
transport has the special features and functions of automating
the tasks which provides better effectiveness and efficiency in
improving the customer relationship management (Hinton,
Wood, Singh and Reiners, 2019).

How the game will
support and
improve
stakeholder
requirements
 Gamification can encourage the customers interactions and
training of the staff which improves the stakeholders
engagement as well. It is one of the way in which the
gamification can support and improve the stakeholder
requirements. Gamification prepared in the Ruskin global
transport always includes the customers interactions in which
the staff is given education regarding customer servicing which
further enhances the entire stakeholders requirements (Koivisto
and Hamari, 2019).

How the BIS will
support and
improve
stakeholder
requirements
 BIS can help in identifying the stakeholders in early stages so
that communication can be effective and efficient on later basis.
It is one of the way in which the BIS can support and improve
the stakeholder requirements. Data collected using business
information systems helps in determining the different
stakeholders so that communication plan can be made for
further effectiveness of later stages (Hosseini and Haddara,
2019).

References
Books and
Journals
 Baptista, G. and Oliveira, T., 2019. Gamification and serious
games: A literature meta-analysis and integrative
model. Computers in Human Behavior, 92, pp.306-315.
 Hassan, L. and Hamari, J., 2019, January. Gamification of e-
participation: A literature review. In Proceedings of the 52nd
Hawaii international conference on system sciences.
 Hinton, S., Wood, L.C., Singh, H. and Reiners, T., 2019.
Enterprise gamification systems and employment legislation: a
systematic literature review. Ajis: Australasian Journal of
Information Systems, 23, pp.1-24.
 Hosseini, C. and Haddara, M., 2019, October. Gamification in
enterprise systems: a literature review. In Proceedings of the
Future Technologies Conference (pp. 552-562). Springer,
Cham.