Evaluation of Gangnam Style Music Video by Psy

Running head: GANGNAM STYLE
GANGNAM STYLE
Name of the Student
Name of the University
Author Note

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GANGNAM STYLE
Executive Summary
The main aim of the following paper is to evaluate the world famous Gangnam style Music
video by Psy using the 5 W 1 H (Who, When, Where, What, and How) model. Along with
the 5 W 1 H Model, the various verbal and Non verbal actions and gestures those are being
employed in the following music video are also being evaluated which had helped in the
gaining of the immense popularity of the music video all around the world. The famous South
Korean Musician, Psy whose real name is Park Jae-Sang, made the world famous music
video Gangnam Style. It was released in the year 2012 and by the month of December same
year, Gangnam Style became the became the first YouTube music to reach one billion views
worldwide on the social media platform called YouTube. Lastly, the following paper
concludes by stating the different back-stage as well as the front-stage operations of the event
management organization- Alive Events Agency and the various implication of the
compliance or non compliance of the various managerial activities.

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GANGNAM STYLE
Table of Contents
INTRODUCTION......................................................................................................................3
DISCUSSION............................................................................................................................3
PART 1...............................................................................................................................3
5WS 1H (WHO, WHAT, HOW, WHERE, WHEN) MODEL OF K-POP MUSIC
VIDEO “GANGNAM STYLE” BY Psy. 3
VARIOUS COMMUNICATION CONTENTS THAT HELPS IN ADDING VALUE
TO THE K-POP MUSIC VIDEO “GANGNAM STYLE”...............................................5
PART 2.......................................................................................................................................8
FLOW CHART......................................................................................................................8
SIGNIFICATION OF SERVICE ENCOUNTER...............................................................10
MANAGERIAL IMPLICATIONS......................................................................................13
CONCLUSION........................................................................................................................14
REFERENCES.........................................................................................................................15

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GANGNAM STYLE
INTRODUCTION
The Gangnam style music video, the famous K pop music video had featured the
famous South Korean Musician, Psy whose real name was Park Jae-Sang. It was released in
the year 2012 and by the month of December same year dated 21st, the Gangnam Style music
video became the became the first YouTube music to reach one billion views worldwide on
the social media platform called YouTube.
The following report also talks about 5 W 1 H which mainly includes who, when,
what, where and How in terms of the famous K pop music video Gangnam style by Psy.
In addition, the following report also elaborates on the various verbal and Non verbal
actions and gestures those are being employed in the following music video are also being
evaluated which had helped in the gaining of the immense popularity of the Gangnam Style
music video by the famous South Korean musician Psy all around the world(Werner, 2017).
The report also focuses on the various front stage and back stage activities that are
followed in planning of a event and the various positive or negative implications of the
various managerial activities.