Marketing Budget of Adidas

This document provides the marketing budget of Adidas for different months and activities. It includes traditional advertising, social media marketing, search engine optimization, and more. The document also includes the financial plan and balance sheet of Adidas.

Gantt chart
Activies
Ja
n
Fe
b
Marc
h
Apri
l
Ma
y
Jun
e
Jul
y
Augus
t
Septembe
r
Octobe
r
Novembe
r
Decembe
r
Exhibitions
Billboards
Website Refresh
Email Campaigns
Affiliate Advertising
Agency strategic Review
Social Media Marketing
Sponsership
Banner Advertising
Market Research
Mobi Communications
Sales Promotion
Advirtisment in Radio
Advirtsement in
television
Marketing Budget of Adidas (In million Dollars)
Traditional
Advertising
Media
Jan-Fab
Cost/
Mar-Apr
Cost/Add
May-Jun
Cost/Add
July-Aug
Cost/Add
Sept-Oct
Cost/Add
Nov-Dec
Cost/Add

Add
Nepal TV $ 3000 $3000 $4000 $3000 $4000 $3000
Redio Nepal $ 2000 $3000 $2000 $3000 $2000 $3000
News paper $ 1500 $2000 $1500 $2000 $1500 $2000
Website
2000 400 400 400 400 400
Social Media
Marketing 800 500 700 800 400 500
Search
Engine
Optimization
1100 1200 900 800 800 800
Total cost $8400 $10100 $9500
$10000 $7100 $9700

Financial Plan
Balance sheet
Balance Sheet
Month Apr 18 Apr 19 Apr 20
Assets
Current Assets
Cash on hand
$100,000.0
0 $5,000.00 $25,000.00
Debtors $3,000.00 $4,000.00 $8,000.00
Prepaid Expenses
General $2,000.00 $2,000.00 $2,000.00
Rates $1,000.00 $1,000.00 $1,000.00
Workcover $250.00 $250.00 $250.00
Insurance $5,000.00 $5,000.00 $5,000.00
Etc.
Total Prepaid
expenses
$
8,250.00
$
8,250.00
$
8,250.00
Inventory
Raw material $2,000.00 $1,750.00
Total
Inventory
$
18,000.00
$
25,250.00
$
31,020.00
Short term Investments
$
50.00
$
500.00
$
1,000.00
Other current assets
$
-
$
1,500.00
$
2,500.00
Total Current Assets
$
129,300.00
$
44,500.00
$
75,770.00
Fixed Assets
Computer $5,000.00 $5,000.00 $5,000.00
Store Fit Out $1,000.00 $1,000.00 $1,000.00
Office Equipment $1,500.00 $1,500.00 $1,500.00
Leasehold $1,500.00 $1,500.00 $1,500.00
Buildings & improvements $3,000.00 $3,000.00 $3,000.00
Furniture & Fixtures $1,100.00 $1,100.00 $1,100.00
Etc.
Total Fixed Assets
$
5,600.00
$
5,600.00
$
5,600.00
Total Assets
$
134,900.00
$
50,100.00
$
81,370.00
Liabilities
Current Liabilities

Bank Overdraft
$
-
$
9,000.00
$
9,000.00
Credit Card Debt
$
5,000.00
$
8,000.00
$
12,000.00
Creditors
$
3,000.00
$
12,000.00
$
9,000.00
GST collected
$
-
$
500.00
$
5,000.00
Superannuation
$
-
$
150.00
$
800.00
PAYG Witholding Payable
$
-
$
200.00
$
600.00
Workcover Insurance
Payable
$
-
$
400.00
$
400.00
Current portion of long
term debt
$
10,000.00
$
10,000.00
$
10,000.00
Etc.
Total Current Liabilities
$
18,000.00
$
40,250.00
$
46,800.00
Long Term
Liabilities
Motor
Vehicle
Loan
$
1,000.00
$
500.00
$
300.00
Equipment
Finance
$
800.00
$
1,500.00
$
1,000.00
Long term Loans
$
200.00
$
500.00
$
800.00
Total Long Term Liabilities
$
2,000.00
$
2,500.00
$
2,100.00
Total Liabilities
$
20,000.00
$
42,750.00
$
48,900.00
Net Assets
$
114,900.00
$
7,350.00
$
32,470.00
Shareholders Funds ( Equity)
Owners
Funds
$
100,000.00
-$
12,765.00
-$
5,510.00
Retained
Earnings
$
14,035.00
$
500.00
$
2,000.00
Current Year Profit
$
865.00
$
19,615.00
$
35,980.00
Total Shareholders
Funds (Equity)
$
114,900.00
$
7,350.00
$
32,470.00
Balance Sheet Ratios
Current Ratio (Current Assets / Current Liabilities)
7.18333333
3
1.10559006
2 1.619017094
Quick Ratio ( Current Assets less inventory) /
(Current Liabilities less bank overdraft) 6 1 1

Working Capital Funds
(Current Assets Less Current Liabilities) 111,300 4,250 28,970
Leverage Ratio (Total Liabilities / Total Assets)
0.14825796
9
0.85329341
3 0.600958584
Debt to Equity Ratio
(Total Liabilities / Total Shareholders Funds)
0.17406440
4
5.81632653
1 1.506005544
Income Statement
Profit and Loss Statement
Month Apr 18 Apr 19 Apr 20
Income
Sales
Sale of goods/services
$
50,000.00
$
62,500.00
$
78,125.00
Sundry Income (e.g. Commission
earned, frachise fees etc.)
$
500.00
$
15,000.00
$
5,000.00
Etc.
$
500.00
$
500.00
$
700.00
Total Sales
$
51,000.00
$
78,000.00
$
83,825.00
Less Discounts/Commissions
Sales Discounts given
$
2,500.00
$
3,125.00
$
3,906.25
Sales Commissions paid
$
1,250.00
$
1,562.50
$
1,953.13
Total Discounts/ Commissions
$
3,750.00
$
4,687.50
$
5,859.38
Total Net Income
$
47,250.00
$
73,312.50
$
77,965.63
Cost of Sales
Opening Stock $ -
$
2,000.00
$
1,750.00
Stock Purchased
$
20,000.00
$
25,000.00
$
31,250.00
$
20,000.00
$
27,000.00
$
33,000.00
Less Closing Stock
$
2,000.00
$
1,750.00
$
1,980.00
Total Cost of Sales
$
18,000.00
$
25,250.00
$
31,020.00
Gross Profit
$
29,250.00
$
48,062.50
$
46,945.63
Expenses
General & Administrative

Bank charges
$
500.00
$
500.00
$
500.00
Credit card commission
$
1,000.00
$
1,000.00
$
1,000.00
Consultant fees
$
1,500.00
$
1,500.00
$
1,500.00
Office Supplies
$
800.00
$
800.00
$
800.00
Business insurance
$
900.00
$
900.00
$
900.00
Etc.
$
800.00
$
800.00
$
800.00
Total General & Administrative
$
5,500.00
$
5,500.00
$
5,500.00
Marketing & Promotional
Advertising
$
1,000.00
$
1,100.00
$
1,210.00
Promotion - General
$
1,500.00
$
1,650.00
$
1,815.00
Promotion - Other
$
800.00
$
880.00
$
968.00
Etc.
$
700.00
$
770.00
$
847.00
Total Marketing & Promotional
$
4,000.00
$
4,400.00
$
4,840.00
Operating Expenses
Newspapers & magazines
$
2,500.00
$
2,500.00
$
2,500.00
Parking/Taxis/Tolls
$
1,000.00
$
1,000.00
$
1,000.00
Sundry supplies
$
415.00
$
415.00
$
415.00
Equipment hire
$
250.00
$
250.00
$
250.00
Etc. $ - $ - $ -
Total Operating Expenses
$
4,165.00
$
4,165.00
$
4,165.00
Motor Vehicle Expenses
Fuel
$
500.00
$
501.00
$
502.00
Vehicle service costs
$
760.00
$
761.52
$
763.04
Tyres & other replacement costs
$
200.00
$
200.00
$
200.00
Insurance
$
100.00
$
100.00
$
100.00
Registrations $ - $ - $ -
Total Motor Vehicle Expenses
$
1,560.00
$
1,562.52
$
1,565.04
Website Expenses
Domain name registration
$
2,000.00
$
2,000.00
$
2,000.00
Hosting expenses $ $ $

250.00 250.00 250.00
etc $ - $ - $ -
Total Website Expenses
$
2,250.00
$
2,250.00
$
2,250.00
Employment Expenses
Permanent $ - $ - $ -
Salaries/Wages
$
1,000.00
$
1,250.00
$
1,562.50
PAYE
$
1,000.00
$
1,250.00
$
1,562.50
Superannuation
$
200.00
$
250.00
$
312.50
Other - Employee Benefits
$
200.00
$
250.00
$
312.50
Recruitment costs
$
150.00
$
15.00
$
15.00
Total Perm. Employment
Expenses
$
2,550.00
$
3,015.00
$
3,765.00
Casual
Salaries/Wages
$
5,000.00
$
5,000.00
$
5,000.00
Recruitment costs
$
5,000.00
$
5,000.00
$
5,000.00
Total Casual Employment
Expenses
$
10,000.00
$
10,000.00
$
10,000.00
Workcover Insurance $ - $ - $ -
Total Employment Expenses
$
12,550.00
$
13,015.00
$
13,765.00
Occupancy Costs
Electricity/Gas
$
250.00
$
312.50
$
390.63
Telephones
$
50.00
$
50.00
$
50.00
Property Insurance
$
15.00
$
15.00
$
15.00
Rates
$
10.00
$
10.00
$
10.00
Rent
$
150.00
$
150.00
$
150.00
Repair & maintenance
$
60.00
$
60.00
$
60.00
Waste removal
$
25.00
$
25.00
$
25.00
Water
$
25.00
$
25.00
$
25.00
Etc. $ - $ - $ -
Total Occupancy Costs
$
585.00
$
647.50
$
725.63
Other Expenses
Machineries
$
5,000.00
$
5,000.00
$
5,000.00
Vehicles $ $ $

200.00 200.00 200.00
Equipment
$
5,000.00
$
5,000.00
$
5,000.00
Total Other Expenses
$
10,200.00
$
10,200.00
$
10,200.00
Total Expenses
$
26,800.00
$
27,727.50
$
28,995.63
Net Profit / (Loss)
$
2,450.00
$
20,335.00
$
17,950.00
Total Year to Date Net Profit /
(Loss)
$
2,450.00
$
22,785.00
$
40,735.00