The article discusses the negotiation for Mr. Gareth Bale endorsement contract between two parties. It covers the BATNA, reservation value, and ZOPA range for both parties. The negotiation strategies for claiming the greater proportion of ZOPA are also discussed. The post-negotiation communication log is also provided. The subject is negotiation and the course code is not mentioned. The college/university is not mentioned.

Negotiation Role Play & Summary 2

You will engage in a negotiation for a celebrity endorsement advertising campaign.

Read about the negotiation for Mr. Gareth Bale endorsement contract between two parties. Learn about BATNA, ZOPA range, and negotiation strategies.

Negotiation for Mr. Gareth Bale Endorsement Contract - Desklib

Negotiation for Mr. Gareth Bale Endorsement Contract

Organizational Behavior

This document provides a comprehensive guide to negotiation, focusing on strategies, BATNA (Best Alternative to a Negotiated Agreement), and ZOPA (Zone of Possible Agreement). It explains the importance of having a strong alternative and determining reservation values. The document also explores a real-life negotiation scenario involving Rory McIlroy and DeGrandis Sporting Goods. It offers insights into successful negotiation tactics, such as making the first offer and building trust with the other party.

Harvard University

Negotiation: Strategies, BATNA, and ZOPA

This article discusses the pre-negotiation, negotiation and post-negotiation stages in celebrity endorsement contracts. It explains the importance of BATNA, reservation value, and ZOPA range in negotiation. It also provides a sample communication log and a post-negotiation letter to the client. The subject, course code, course name, and college/university are not mentioned.

Hartpury University and Hartpury College

Business Development

Professional Development

Higher Education

Markets And Welfare

Hazard Community  Technical College

(PDF) Using Role-Play in Online Negotiation Teaching

This letter of advice is in relation to the negotiation of an advertising campaign contract to endorse basketballs sold by DeGrandis Sporting Goods. The deal has been finalized for a price of $625,000 and for a period of 3 months.

Languages and Culture

Negotiation of Advertising Campaign Contract for Basketball Endorsement

This article discusses negotiations in businesses, specifically in drafting contracts that achieve benefits for both parties. It covers BATNA, reservation value, and ZOPA range. A sample letter for negotiation outcomes is also included.

Negotiations in Business: Strategies for Achieving Mutual Benefits

Negotiation

This document discusses the negotiation strategies used by DeGrandis Sporting Goods to secure an endorsement contract with Usian Bolt. It covers BATNA, Reservation Value, ZOPA, and other negotiation concepts. The document also includes a sample negotiation letter and a reference list.

Negotiation for Mr. Gareth Bale Endorsement Contract

Negotiation: Strategies, BATNA, and ZOPAlg...

Negotiation Role Play & Summary 2lg...

(PDF) Using Role-Play in Online Negotiation Teachinglg...

Negotiation of Advertising Campaign Contract for Basketball Endorsementlg...

Negotiations in Business: Strategies for Achieving Mutual Benefitslg...

Negotiation Strategies for Endorsement Contracts: A Case Study of DeGrandis Sporting Goodslg...

Negotiation: Strategies, BATNA, and ZOPA

Negotiation Role Play & Summary 2

(PDF) Using Role-Play in Online Negotiation Teaching

Negotiation of Advertising Campaign Contract for Basketball Endorsement

Negotiations in Business: Strategies for Achieving Mutual Benefits

Negotiation Strategies for Endorsement Contracts: A Case Study of DeGrandis Sporting Goods